Goals

A goal is an idea of the future or desired

result that a person or a group of people
envision, plan and commit to
achieve. People Endeavour to reach goals
within a finite time. 

 Short -term
 Long - term
Short Term Goals

 A short-term goal is a target you want to reach soon –

today, this week, this month, or within this year.

 A short-term goal is something you want to accomplish

soon. Something that will take you a long time to
accomplish is called a long-term goal. Both long- and
short-term goals can help you in your career. Short-
term goals help you think about what you can do right
away.
Do you believe you can
achieve?
• We need to learn how to dream.
• Keep the dream alive, reach your goals
• Some people don’t decide or have a vision
of what they want out of life. NO GOALS!!
• People with goals can see what they
eventually want to achieve and they can
see just how to get there.
 Foundational goals:
 Foundational goals are
those short-term goals that will
most likely be accomplished in
less than one year.

 These may be enabling goals

that may need to be
accomplished prior to the
Capstone goals being met. They
are often used as physiological
improvements.
 Provisional Goals:
 Provisional (stepping-stone)
goals are usually stepping-
stones to the larger goals.
Typically, these are completed
in less than a month.

 These are the types of goals you

focus on a daily basis and are
often used for technical
improvements.
 Short term goals Conclusion. 
Short-term goals can work to your
advantage in achieving those long
term visions. Use them properly, and
don't forget to manage your time
adequately with the right tools. Setting
short goals beat the alternative of
long-term goals that you may end up
not achieving at all.
 SWOT
Analysis

S W O T
 What is SWOT Analysis?

SWOT (strengths,
weaknesses,
opportunities, and
Strengths threats) analysis is a
method for identifying
and analyzing internal
strengths and
weaknesses and

Oppurtunity
SWOT Weakness
external opportunities
and threats that shape
Analysis current and future
operations and help
develop strategic
goals. SWOT analyses
are not limited to
Threats companies.
What is SWOT Analysis?

STRENGTHS

Characteristics of the business or a team

that give it an advantage over others in
the industry.
Positive tangible and intangible
attributes, internal to an organization.

Beneficial aspects of the organization

or the capabilities of an organization,
which includes human competencies,
process capabilities, financial
resources, products and services,
customer goodwill and brand loyalty.
What is SWOT Analysis?

WEAKNESSES

Characteristics that place the firm at a

disadvantage relative to others.

Detract the organization from its

ability to attain the core goal and
influence its growth.
Weaknesses are the factors which do
not meet the standards we feel they
should meet. However, weaknesses
are controllable. They must be
minimized and eliminated.
What is SWOT Analysis?

OPPORTUNITIES
Chances to make greater profits in the
environment - External attractive factors
that represent the reason for an
organization to exist & develop.
Arise when an organization can take
benefit of conditions in its
environment to plan and execute
strategies that enable it to become
more profitable.
Organization should be careful and
recognize the opportunities and grasp
them whenever they arise. Opportunities
may arise from market, competition,
industry/government and technology.
What is SWOT Analysis?

THREATS

External elements in the environment that

!
could cause trouble for the business -
External factors, beyond an organization’s
control, which could place the
organization’s mission or operation at risk.
Arise when conditions in external
environment jeopardize the reliability
and profitability of the organization’s
business.
Compound the vulnerability when they
relate to the weaknesses. Threats are
uncontrollable. When a threat comes, the
stability and survival can be at stake.
 SWOT analysis Conclusion:

Doing a thorough SWOT analysis can help position your

brand and gain an edge over the competition. Identifying
your strengths and opportunities is a stepping stone to
finding ways of optimizing them to better your market
chances.