Ola

Electric

Presented by :
Amrita sahoo(21202220)
Rasleen kaur(21202260)
Anisha Mohanty(21202223)
Tathagat das(21202283)
Teena rose tom(21202284)
 Introduction-

• Here we are going to discuss about

what goes behind the successful or unsuccessful marketing
techniques of different brands

• We chose the Ola Electrical. We made a full-fledged survey and analyzed it to

understand the current marketing techniques and how well they are being
conveyed to it’s target audience as compared to their competitors in the market.

2
Questionnaire and Sampling -
• The questionnaire that was prepared by us aimed to grasp both qualitative and qualitative
data from the target audience. The questionnaire was designed to get the demographic as well
as the behavior of the respondents.

• In our final study, we related the secondary research done to the primary research

3
 Background
Of
OLA ELECTRIC :
• Ola Electric was established in
2017 as a wholly-owned subsidiary
of ANI Technologies, the parent
entity of Ola Cabs.

• Ola Electric received 500,000

bookings for scooters in the first
month of availability

• It started delivering its S1 and S1 Pro

models in December 2021 with the
deliveries of 100 scooters in
Bengaluru and Chennai.
“

5
6
7
8
9
10
11
12
13
14
15
16
17
SUMMARY OUTPUT

Regression Statistics

Multiple R 0.115065
R Square 0.01324
Adjusted
R Square -0.00732
Standard
Error 62595.6
Observati
ons 50

ANOVA
Significan
  df SS MS F ce F
Regressio
n 1 2523486903 2523486903 0.64404091 0.426207

Residual 48 1.88074E+11 3918209023

Total 49 1.90598E+11     

Coefficient Lower Upper Lower Upper

  s Standard Error t Stat P-value 95% 95% 95.0% 95.0%
Intercept 83853.61 16850.41416 4.9763532 8.73742E-06 49973.58 117733.6 49973.58 117733.6
12 1237.246 1541.698055 0.80252159 0.426207054 -1862.55 4337.038 -1862.55 4337.038

18
Conclusion-

• From all the studies, analysis and

through all qualitative perspective
can say that Ola electrics is one of
the most growing brand after hero
in electronics bike segment. They
have to allocate resources for
operation, advertisement and for
innovation according to the above
analysis

19
THANK YOU

20