Founded by George Eastman.

Sold his first camera in 1883 Motto: You Press the button and we do the rest In US it had 80% market share in film market in 1990 Kodak has been characterized as the leader in photography Total market share was about 50% For generations, employment at the Eastman Kodak Company meant job security.

It was founded in 1934 Had is headquartered in Tokyo, Japan The architect of Fujis growth: Minoru Ohnishi Fuji Photo Film has always prided itself on having the technology to produce superior products to drive sales. In US it had 10% market share in film market in 1990

1963 Kodak introduced Instamatic. 1964 Fuji entered US market 1976 introduced instant camera system 1980s air war between the two companies Battle of Blimps. Fuji sponsored baseball series between America and Japan all-stars. Kodak sponsored judo tournament a short distance away

1982- introduced disc camera with development cost of $300 million 1983 Fuji stole Kodaks thunder by introducing a new series of films immediately before Kodak did likewise 1984 Kodak introduced camcorder 1984 Kodak decided to make a strategic parry into the $1.5 billion Japanese market for film and paper 1984 to 1990 Kodak spent estimated $500 million on Japanese photographic and film markets

1984- fuji outbid Kodak and became official film of the 1984 Los Angeles Olympics . Kodak responded by buying immense period of commercial time on the network carrying games 1986 introduced VR-G film series with colors as bright as that offered by Fuji Jan 1987 sent Japanese new year greeting cards showing Kodak blimp with Mount fuji in the background February 1987 Both the companies introduced throw away cameras in US. Kodak, however, beat Fuji by announcing it a day before Fuji has scheduled a news conference for the same

1988 Kodak was the official film for 1988 Olympics in Seoul and stationed its blimp overhead 1887 and 1988 Academic war between Kodak and Fuji 1990 Fuji gained 10 % of the US market share 1990 Fuji built its first manufacturing plant in US in South California in 1990 March 1992 planned introduction of Kodaks photo CD

the market share of Kodak declined from 10 of the color film market in 1989 to 13 % in 1987 fuji increased from 71 % to 73 % Konica from 16 % to 17 %. Kodak sales increased by 600 % to about $1.3 billion Fuji 73 per cent of the market share of Japan , targeted 15 per cent market share in US, 38.3 per cent sales from exports No of labs IN 1985 Fuji (250), Kodak (150)