Presented by RASHMI R

SUSHMA.BS
 INTRODUCTION
 The recipe for Pepsi( soft drinks), was first developed in the 1980s by a new
Bern.
 Pepsi merged with Frito -lays to become PepsiCo inc in 1965
 PepsiCo extend its operation beyond soft drinks and snack foods into other
lines of foods and beverages.
 PepsiCo purchases the orange juice company Tropicana products in 1998 and
merged with Quaker oats company in 2001.
 Total revenue in 2011 constitute 63% from foods, and 37% from beverages.
 22 brands of PepsiCo earned more than$1billion revenue in 2011.
 The company recorded revenues of $ 66,504 million during the financial year
ended December 2011
 The company recorded revenues of $66,504 million during the financial year
ended December 2011.
 Indra Krishnamurthy nooyi has been chief executive of PepsiCo since 2006
HISTORY OF KURKURE
 Launched in 1995
 Launched as a sub brand under the umbrella of Lehar.
 In 2001 stepped out of the shadows of Lehar.
 In 2003 associated with Juhi Chawla.
 2005 it strategically targeted the “evening Tea time”
 In 2007 it was the official partner of ICC cricket world cup 07.
 In 2009 launched a sub brand kurkure Desi.
ABOUT THE BRAND
 Promised as a crunchy new age namkeen snack brand
 Kurkure has found a place in the million of hearts.
 Kurkure has gained the position of most lovable snack in India.
 Juhi Chawla’s vibrant and fun loving personality compliments and embodies
the essence of Kurkure.
 Kurkure is able to transform itself from “a snack with a twist”
 Some of its brand advantage are
 100% vegetarian and trusted ingredients.
 All ingredients comply with prevention of food adulteration act.
 All ingredients are used in India households for the preparation for various
edible items.
TARGETING
 Children
 Youth
 Families
 PRODUCT
Kurkure flavors
 Masala Munch
 Naughty tomato
 Chilly Chatka
 Green chutney Rajasthan style
 Hyderabadi Hungama
Kurkure Desi Beats
• Deewana Tamatar.
• Dildaar Masala
• Flirty Lim
Kurkure Solid Masti
• Masala twist
• Nimbu masala style.
PRICING
 ₹5
 ₹10
 ₹20
 ₹35
KURKURE PLASTIC CONTROVERSY
 The controversy was a baseless fact that kurkure contained plastic element
due to which when burnt melts into a black reside which was assumed to be
plastic by the general population. In 2008 kurkure plastic video spread to
other social media platform with time.
 In a landmark judgment the Himachal Pradesh high court on Thursday cleared
the decks for a complete ban on sale of potato chips. Wafers, kurkure and all
other junk food items packed in non biodegradable and plastic material the
ban would come into effect from January 26, 2014.
How did kurkure overcome it
 PepsiCo company spends ₹ 20 million to put an end to social media digs at
kurkure.
 The Delhi high court which could put an end to controversy from twitter to
YouTube, Facebook to Instagram, the order would entail deleting any such
post maligning kurkure and its maker. While this is the first instance of a
company asking all social media platforms to delete offensive post about its
brand.
 However, the order favoring PepsiCo is staggering to say the least Estimates
suggest over 20,000 Facebook posts, 3,412 Facebook links, 242 YouTube
videos, 6 Instagram links, and 562 tweets about kurkure have been ordered
to be deleted Ironically, the firm recently spent ₹20 million to curb the
rumours.
How did it bring back the trust.
 In the month of September 2017 PepsiCo carried out several campaigns to stop
the kurkure rumors and provided transparency of the inner working of their
manufacturing plant based in Kolkata. They invited people, especially young
women bloggers, to eradicate these widespread yet inaccurate kurkure plastic
rumours along with these campaigns.
 They cleared the misconception that the reason behind the black residue,
which was not plastic, but burnt starch and educated the people of the fact
that kurkure is made of high levels of salts, facts and carbohydrates, which was
not plastic, but burnt starch and educated the people of the fact that Kurkure
is made of high levels of salts, facts and carbohydrates, which burns similarly
when ignited.
 The kurkure plastic rumor, though quite negatively publicized, did not drop the
popularity amongst its customers, owning to its distinct flavours . After much
campaigning to spread awareness of its genuine quality kurkure plastic rumors
can finally be put to rest.
MAGGI
INTRODUCTION
 Maggi brand started with humble beginnings in the late 19 the century in
Switzerland.
 Started by Julius Maggi who later launched Maggi ready to use soups in 1886.
 Later in 1947, when the brand spread swiftly Nestle bought it in 1947.
 Nestle in India known as Nestle India Limited(NIL) launched the Maggi
noodles.
ABOUT THE CASE
 In may 2015, India witnessed nation wide food scare, one of kind in the
history.
 Since Maggi says “ no added MSG on the packet Monosodium glutamate.
 On march 30, 2014, a Maggi sample was sent for test in Gorakhpur, uttar
Pradesh and the lab analyst found samples of lead and MSG.
 Nil took the samples for further tests to a central food laboratory in Kolkata
( East Indian city) where illegal levels of lead ( at 17.2ppm against the
allowable limit of 2.5 ppm) were found.
 lead to a recall of maggi products in the north Indian state of Uttar Pradesh
in June 2015.
 Same popular retailers also withdrew the stock from their shelves.
 As the company still was confident on their claim about MSG.
on June 1, 2015 Nestle held a press conference after testing 125 million packets
that the noodles are safe to eat.
Four days later on June 5, FSSAI had ordered NIL to withdraw all nine variants of
Maggi Instant noodles from the market, terming them “ unsafe and hazardous”
EFFECT ON COMAPNY
 NIL destroyed ₹ 3 billion worth of Maggi noodles product without going for
any further tests.
 The Maggi fiasco had repercussions on the company as a whole and nil
sustained its first quarterly loss, in 17 years according to its quarterly report
for the period ending June 2015.
 Its top line for the quarter had fallen by 20% to ₹19.34 billion.
CHANGES HAPPENED AFTER THE CASE
 Nil India also appointed Suresh Narayanan (Narayan) as its MD, replacing India
head Etienne Benet.
 Narayanan took charge from August 1, 2015 the first time in 17 years that an
Indian was at helm of NIL.
 In late August 2015. NIL had come up with short video ads leveraging
emotional quotient attached with Maggi Instant noodles
 In October 2015, Nestle claimed that it had cleared three lab tests mandated
by a court relaunch Maggi by November 2015.
 As Maggi geared for its relaunch. Narayan had several challenges on him