Professional Documents
Culture Documents
Marketing
Marketing
Marketing
Source: acru.tuke.sk/doc/Prez_Barbara/9-Marketing.ppt
Market Segments
A group of potential customers with a great deal in common for which a specialized set of goods or services may be provided.
Examples:
Lawyers Health Care Professionals Accountants businessmen
Communication Channels
Newspapers Direct Mail Radio Television Telephone Posters Personal Selling Flyers Individual Referral E-mail Internet
Marketing initially sells the product based on the image of the organization. Future sales depend on the quality of the program/ product.
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Place
Physical Location: Your location (CEs physical location)
Your home Your place of work Other
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Price
Price should not be considered as the sole purchasing determinant. Once participants feel they have found the right course, they are not concerned about the price if it is reasonable and falls within an acceptable threshold.
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Marketing
Different Categories
Print Voice/Pictures Electronic
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Print
Brochures Flyers Advertisements Articles
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Voice/Pictures
Radio Television Telemarketing Video Tapes
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Electronic
Web Pages E-mail Internet ads
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Brochures
Must answer six questions:
Who When Why What Where How
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WHO
Program Sponsors
in brochure
WHAT
Title of Program Overview
in brochure
When
of brochure
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Where
in brochure
Location(s)
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Why
in brochure
Program Benefits
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How
in brochure
Flyers
Flyers are generally distributed to a general audience and use a variety of inexpensive distribution systems.
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Flyers
Posted on windows Left in offices & businesses Mailed to prospective students
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Advertisements
Posted on windows Left in offices & businesses Mailed to prospective students
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Advertisements
Advertisements are usually expensive, but if carefully targeted, they can be very cost effective.
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Web Sites
Success depends on the ease of navigation with access to the specific information the student needs. Make the site easy to find. Update your web site in a timely manner.
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The Wall Street Journal stipulates that if there are no changes in one hour, the site is stagnant.
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Internet Ads
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