Professional Documents
Culture Documents
Chap 2
Chap 2
Tata McGraw
Chapter 2
OBJECTIVES
• Operations and Supply Strategy
• Competitive Dimensions
• Order Qualifiers and Winners
• Strategy Design Process
• A Framework for Manufacturing Strategy
• Service Strategy Capacity Capabilities
• Productivity Measures
2-4
Competitive Dimensions
• Cost or Price
– Make the Product or Deliver the Service Cheap
• Quality
– Make a Great Product or Deliver a Great Service
• Delivery Speed
– Make the Product or Deliver the Service Quickly
• Delivery Reliability
– Deliver It When Promised
• Coping with Changes in Demand
– Change Its Volume
• Flexibility and New Product Introduction Speed
– Change It
• Other Product-Specific Criteria
– Support It
2-6
For example, if we
improve customer Cost
service problem solving
by cross-training Flexibility Delivery
personnel to deal with a
wider-range of
Quality
problems, they may
become less efficient at
dealing with commonly
occurring problems.
2-7
Defined
What is Productivity?
Defined
Productivity is a common
measure on how well resources
are being used. In the broadest
sense, it can be defined as the
following ratio:
Outputs
Inputs
2-10
or
= Goods and services produced
All resources used
2-11
Output
Labor + Capital + Energy
or
Output
Labor + Capital + Materials
2-13
Question Bowl
Question Bowl
Question Bowl
Question Bowl
End of Chapter 2