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Chapter 03
Chapter 03
Chapter 03
…predict, and
ultimately to control
some class of events
• Scientific
research requires
data collection
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Role of Research
Research
Original and
direct
investigation
• Internal
• External
• Statistical regression
• Differential selection
• Experimental
mortality
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Research Designs
Threats to External Validity
• Reactive effects
of testing
• Self-selection
© 2004 Pearson Education, Inc.
Research Designs
Threats to External Validity
• Reactive effects of
experimental
arrangements
• Multiple-treatment
interference
© 2004 Pearson Education, Inc.
Research Designs
• Experimental
• Quasi-Experimental
Experiments =
Controlled
Observation
© 2004 Pearson Education, Inc.
Research Designs
Quasi-Experimental Designs
Give researchers
control over the
“when and to whom”
of measurement
© 2004 Pearson Education, Inc.
Techniques of Data
Collection
• Surveys
• Case Studies
• Participant Observation
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Techniques of Data
Collection
• Self-reporting
• Secondary
analysis
• Replicability
© 2004 Pearson Education, Inc.
Problems in Data Collection
Intersubjectivity
For observations to be
valid, independent
observers must
report…
• Descriptive Statistics
• Inferential Statistics
Attempt to generalize
findings by specifying
how likely they are to
be true…
© 2004 Pearson Education, Inc.
Data Analysis
Inferential Statistics
or in other locales
© 2004 Pearson Education, Inc.
Data Analysis
Quantitative Methods
Produce measurable
results which can
be analyzed
statistically
© 2004 Pearson Education, Inc.
Data Analysis
Qualitative Methods
Produce subjective
results, or results
that are difficult
to quantify
© 2004 Pearson Education, Inc.
Values and Ethics
Researchers must:
• Safeguard human
subjects
• Preserve privacy
• Disclose methodology
• Protect confidentiality
of data