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    Market Research, Designing An Advertisement Campaign and Competitors Analysis

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    SUMIT GOURAV
    The document discusses market research conducted for an insurance company. It provides an overview of the company, noting it is a subsidiary of Aditya Birla Capital Ltd. and one of India's leading private life insurers. It then analyzes the company's strengths like its brand and distribution network, weaknesses like a lack of rural presence, opportunities in growing markets and creating low-cost plans, and threats from competition. The document outlines work done including value-based campaigns, social media analysis, a competitor analysis, and a social media calendar. It discusses learnings from the student internship program and key marketing concepts. The conclusion identifies post-COVID effects, the private insurance industry's potential, the need for awareness campaigns, targeting audiences

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    Market Research, Designing An Advertisement Campaign and Competitors Analysis

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    SUMIT GOURAV
    14 views8 pages
    The document discusses market research conducted for an insurance company. It provides an overview of the company, noting it is a subsidiary of Aditya Birla Capital Ltd. and one of India's leading private life insurers. It then analyzes the company's strengths like its brand and distribution network, weaknesses like a lack of rural presence, opportunities in growing markets and creating low-cost plans, and threats from competition. The document outlines work done including value-based campaigns, social media analysis, a competitor analysis, and a social media calendar. It discusses learnings from the student internship program and key marketing concepts. The conclusion identifies post-COVID effects, the private insurance industry's potential, the need for awareness campaigns, targeting audiences

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    Final Report

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    The document discusses market research conducted for an insurance company. It provides an overview of the company, noting it is a subsidiary of Aditya Birla Capital Ltd. and one of India's leading private life insurers. It then analyzes the company's strengths like its brand and distribution network, weaknesses like a lack of rural presence, opportunities in growing markets and creating low-cost plans, and threats from competition. The document outlines work done including value-based campaigns, social media analysis, a competitor analysis, and a social media calendar. It discusses learnings from the student internship program and key marketing concepts. The conclusion identifies post-COVID effects, the private insurance industry's potential, the need for awareness campaigns, targeting audiences

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    Download as pptx, pdf, or txt
    14 views8 pages

    Market Research, Designing An Advertisement Campaign and Competitors Analysis

    Uploaded by

    SUMIT GOURAV
    The document discusses market research conducted for an insurance company. It provides an overview of the company, noting it is a subsidiary of Aditya Birla Capital Ltd. and one of India's leading private life insurers. It then analyzes the company's strengths like its brand and distribution network, weaknesses like a lack of rural presence, opportunities in growing markets and creating low-cost plans, and threats from competition. The document outlines work done including value-based campaigns, social media analysis, a competitor analysis, and a social media calendar. It discusses learnings from the student internship program and key marketing concepts. The conclusion identifies post-COVID effects, the private insurance industry's potential, the need for awareness campaigns, targeting audiences

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    Download as pptx, pdf, or txt
    of 8

    MARKET RESEARCH, DESIGNING AN

    ADVERTISEMENT CAMPAIGN AND


    COMPETITORS ANALYSIS

    By:
    21BSP0611
    Smarak Panda
    Faculty Guide: Prof. Tapas Das
    Company Guide: Mr. Nikesh Ruparel
    • Subsidiary of Aditya Birla Capital
    Ltd.
    • One of the leading private sector
    life insurance companies
    • Provides security solutions and
    financial support to family and for
    Company the future
    • Has a nation wide distribution
    Overview presence
    Strengths Opportunities
    • Brand • Ever growing market

    O
    • Market penetration & • Potential in rural market
    distribution • Creation of low range
    • Strong capital base
    • Various plans according to S products
    • Create better awareness
    about insurance
    customer needs

    Weaknesses T Threats
    • Lack of presence in the rural
    market
    W •
    •
    Competition in market
    Buying power of customer
    • Economic instability
    • Inadequate plans for low
    • Gain agents and customers
    income customers
    confidence for private
    companies
    Work Done

    Value-Based Campaigns Social Media Analysis

    Competitive Analysis Social Media Calendar &


    Planning

    Sales
    Social Media Analysis Posters

    Competitor's Analysis
    Time Management
    Team Building

    L e a r ni n g s fr o m
    SI P

    Marketing Concepts
    Communication
    Conclusion & Findings

    1. Post COVID-19 2. Private Industry 3. Awareness


    effect

    4. Target Audience 5. Rural Areas


    Certifications

    'Fundamentals of Digital Marketing' by


    1 Google Digital Garage

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