BUSINESS IDEA

OBJECTIVES

• Create policies with a sense of social and environmental belonging.

• Position ourselves in the local market as the leading company in

frozen snacks.

• Generate a positive impact on the population by encouraging healthy

eating habits.

• Implement strategies that contribute to continuous improvement in

order to optimize processes and resources that positively impact the
quality of our product.

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 BUSINESS DESCRIPTION
We are an innovative company that produces
frozen snacks, which seeks to significantly impact
the market through a product manufactured for all
kinds of public as well as for those who require a
balanced diet. We are located in the city of
Medellin, Antioquia.

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 MISSION
Ensure the well-being of the client, deliver
quality executing friendly practices with the
environment

VISION
Vision: Position ourselves in the market as
leaders in healthy frozen snacks; with variety
and quality

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 RESULTS
Through the market study carried out, we
found advantages such as:

• It is a versatile product, which gives

rise to continuous innovation in
flavors, ingredients, etc.
• We innovate in the digital age, we
have a website, social networks with a
complete portfolio.
• Optimization of operational processes,
resource management.

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 PROBLEMS
FACED
• High competition in the market

• Global economic crisis

• Unfair competition

• Rise in raw material prices

• Breach of suppliers in the delivery of

raw materials

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 PRESENTATIONS REPORT
• Executing a correct planning allows a
better use of resources, and defines
an assertive approach towards where
to direct efforts to achieve the
objectives set, reaching a balance
between profitable and sustainable.

• We learned the legal and tax

implications and the implicit operating
processes to develop a business idea
that is stable in the long term.
• Understanding the
importance of knowing the
market, defining the type of
client, their qualities,
defining an identity, are
essential to achieve
commercial success.
 CONCLUSIONS
• For any company today it is essential to focus
on strengthening its advertising through social
media marketing that in a new, fast way and
with a variety of formats attracts new
customers, creates brand awareness and
• The continuous evaluation of
boosts sales.
each process will allow us to
• Given the current economic situation, it is generate an optimization of
necessary to define a control of income and resources and control over
expenses for the development of production them, since it is essential in
and commercialization that allows, in a any company to handle
creative, recursive and agile way, to comply precise indicators that
with what is proposed and generate facilitate the evidence of the
profitability. performance and evolution of
the project as well as its
impact on the market.
 BIBLIOGRAPHY
• https://
www.larepublica.co/empresas/mas-de-64-de-consu
midores-reemplaza-una-de-sus-comidas-del-dia-p
or-un-snack-3302161

• https://
sena.territorio.la/content_mooc.php?idMateria=3895
77&social=3916694