Project of Laptop’s

Importation
 Integrants:

Paul Cornejo

Lisbeth Pasapera

Estefany Peña

Ronny Ríos

Alejandra Rojas
Supplier
South Holdings Industrial LTD

Lenovo is a manufacturer of computers, tablets and

smartphones
its QDI unit offers contract manufacturing. The company
also provides Internet access through its portal
FM365.com.
Products
 ThinkPad Edge E431 Laptop
 Sony VAIO Duo 11
LENOVO ThinkPad Edge E431 Laptop
ThinkPad Edge E431 Laptop

 Lenovo's ThinkPad Edge line of affordable small business laptops and students
has long been known for providing a strong combination of value and
usability. With a best-in-class keyboard, solid performance, plenty of ports,,
the 14-inch ThinkPad E431 is a great choice for knowledge workers, students
or anyone who needs portable productivity on a budget.
 Price: $ 539.10
 DESCRIPTION THINKPAD EDGE E431
Processor  Intel® Core™ i5-3230M Processor (2.60 GHz, 3MB Cache,
1600MHz)
Operating System  Windows 8

Display 14.0" HD Antiglare Display (1366 x 768) (200 NITS)

Graphics Intel HM77 - Intel HD 4000 Integrated Graphics (WWAN or mSATA
capable)
Webcam 720p HD face-tracking technology, low light sensitive
Memory Up to 16 GB Max DDR3 (2 DIMM Slots)
Battery / Battery Life Up to 6 hours (with standard 6-cell removable battery)
Dimensions (W X D X H) 13.54" x 9.40" x 0.98"
Weight Starting at 4.7 lbs
Keyboard Windows 8 optimized Island Keyboard

SPECIFICATIONS Audio

Wireless



Dolby® Advanced Audio with Stereo speakers
Built-in dual array microphone (combo jack)
Intel® Centrino® Wireless-N 2230 (2x2) BGN +BT BLE
 ThinkPad abgn Wireless BT Combo (2x2 ABGN & BT4.0)

SOFTWARE • Microsoft® Office 2013 trial7

Ethernet Gigabit Ethernet

Bluetooth® Yes
Navigation 5-button TouchPad
Optical Drive DVD-RW/CD-RW Rambo Drive
I/O (Input/Output) Ports  (<>) MiniDisplayPort with audio
 (1) VGA
 (1) HDMI
 (<>) 3.5mm Combo Jack Headphone/MIC
 (2) USB 3.0
 (1) USB 2.0
 (1) Always on USB 2.0
 (1) 4-in-1 SD Card Reader
Storage  HDD
 Up to 1 TB 5400rpm (9.5mm)
 SSD
 128 GB
 MICRO
 24 GB NGFF Memory for Win8
Sony Vaio fit14

 The Sony VAIO Fit 14 offers an attractive design, sharp screen and solid
performance, but it suffers from subpar battery life.
Sony VAIO Duo 11

 The VAIO Duo 11 is a next-generation ultrabook trying to unify two of the

many devices that can not live: the tablet and the laptop. With Windows 8
and integrated 11.6-inch touch screen, understand that it is an attempt to
bring together the best of both worlds, the format tablet with a large screen
and incredible convertible laptop format with keyboard and integrated
trackpad.
 PRICE:$1607
 DESCRIPTION THINKPAD EDGE E431

PROCESSOR 3rd gen Intel® Core™ i7-3537U (2.00GHz / 3.10GHz3 with Turbo

Boost10)
OPERATING SYSTEM  Windows 8

MEMORY 8GB (8GB fixed onboard) DDR3-1600MHz5

HARD DRIVE 512GB (512GB x1) solid state drive5

POWER • Estimated battery life with sheet battery (4830mAh, sold

separately)
• Up to 9 hours 45 minutes2
EXPANSION SLOTS 8GB (8GB fixed onboard) DDR3-1600MHz5
DISPLAY 11.6" LED backlit Full HD IPS touch display (1920 x 1080)

SPECIFICATIONS GRAPHICS
AUDIO
Intel® HD Graphics 400014
• Intel® High Definition Audio with Dolby® Home
Theater® technology v4

SOFTWARE • Kaspersky® Internet Security (30-day trial)

• Microsoft® Office 2013 trial7
• ArtRage® Studio Pro

WEIGHTS AND MEASUREMENTS • 2.87 lbs. (with internal battery, 4960mAh)1

• 12.60" (W) x 0.71" (H) x 7.84" (D)1
COMMUNICATIONS • Wi-Fi® wireless networking (802.11a/b/g/n)
• 1000BASE-T/100BASE-TX/10BASE-T Gigabit Ethernet LAN
 ThinkPad abgn Wireless BT Combo (2x2 ABGN & BT4.0)
NAVIGATION 5-button TouchPad
OPTICAL DRIVE DVD-RW/CD-RW Rambo Drive
PORTS • Gigabit Ethernet (RJ-45)
• HDMI® output
• Headphone output
• USB 3.0 x2 (1 charging)
• VGA output
• Bluetooth® (4.0 + HS)
• Intel® Wireless Display technology
CONSUMER PROFILE
 YOUNG PEOPLE
 Age: 16 - 24 years
 Gender: Male and female
 Socioeconomic Status: NSA - NSB - NSC
 Occupation: Student
 Status: Singles mostly.
 Income: Economically dependent, some independents.
 Personality: Impulsive, outgoing, flexible and adapt to change.
 Benefits sought: Mainly Price
 YOUNG ADULTS
 Age: 25-35 years
 Gender: Male and female
 Socioeconomic Status: NSA - NSB - NSC
 Occupation: Student and working people
 Marital status: Single, married.
 Income: Financially independent.
 Lifestyle: They start realizing their project of life, are organized in a practical way.
 Behavioral variables: Brand loyalty
 Benefits sought: Mainly quality and service
Segment: University students of the
regular cycle (16-24 years)
 University students
(16-24 years)

Geographic Segmentation
Dedicated to the sale of laptops in the distrits of Lima - Peru

Are all districts of Lima, including the constitutional district (Callao)

 University students
(16-24 years)
Demographic Segmentation
Age: Youth (+16 to 24),

Gender: Men and Women's (college students)

Marital status: Single, committed

Socioeconomic level: Socioeconomic levels A, B and C

Social Class:

High (high socioeconomic level: students who are accustomed to spending and luxuries),

Medium high (college students who are seeking a higher level, seek activities and superior services at low cost)

average (they spend with a regular price in purchasing because they try to save money)

Occupation: college students who are pursuing the regular cycle of the first cycles until before their cycle’s period.
 University students
(16-24 years)
Psychographic Segmentation
• These are people who are beginning in the academic world, and very
few starting in the workplace.
• Are people open, modern, most unmarried and absorb a lot of
information.
• Progressively are eliminated low quality products, as their income
increases.
• Arguably, at this stage buy more and risk more to buying a laptop
even though their average income is not very high, but can depend
of third decision of purchase agreement.
 University students
(16-24 years)
Behavior Segmentation
• Professionals, students young individuals of 16-24 years.
• Maintain high purchase intent
• They go to the bank for credit to make purchases
• Analyze and assess the quality / price.
• Many of them go to tell to their parents for any purchase
• Some of them still depend on their families.
Segment: College students about to
complete the cycle period and / or
EPEL students (25-35 years)
 College Students (25-35)

Geographic Segmentation
Dedicated to the sale of laptops in the districts of Lima - Peru

Are all districts of Lima, including the constitutional district (Callao)

 College Students (25-35)
Demographic Segmentation
 Age: Youth (+25 to 35),

 Gender: Male and female (college students that are completing their career or are graduated)

 Marital status: Single, Committed, married

 Socioeconomic: From socioeconomic levels A, B and C

 Social Class:
High (high socioeconomic level: students who are accustomed to spending and luxuries),
Medium high (college students who are seeking a higher level, seek activities and superior services at low cost)
average (they spend with a regular price in purchasing because they try to save money)

 Occupation: college students who are attending the last cycle of his career and EPEL students. They usually have more
economic power purchasing.
 College Students (25-35)
Psychographic Segmentation
• These are people who are established as professionals and need to
save time.
• Are people open, modern, most married and need to use a lot of
information and special software's.
• Need a product with all the requirements they need for their work,
can purchase this because of their higher incomes.
• Arguably, at this stage buy more and risk more to buying a laptop
because of the satisfaction necessity.
 College Students (25-35)
Behavior Segmentation
• Professionals, students young individuals of 25-35 years.
• Maintain high purchase intent.
• They go to the bank for credit to make purchases.
• Analyze and assess the quality / price.
• Many of them make his own desicion for any purchase.
• Some of them have their own families.
STUDY OF SEGMENTACION

 TOTAL POBLATION IN LIMA

8’500.842

 5,1% de la población pertenece a la Clase A, a la B: 16,1%, C: 34,9%, D: 31,3%

Data Resource:
www.INEI.com
 UNDERGRADUATE UNIVERSITY STUDENTS IN
LIMA

UNDERGRADUATE UNIVERSITY POPULATION - PERU 782,970  100%

X 39,90%
UNDERGRADUATE UNIVERSITY POPULATION - LIMA

UNDERGRADUATE UNIVERSITY POPULATION – LIMA = 312,405.03 Students

SOURCE: NATIONAL UNIVERSITY LAST CENSUS

 Amount of graduate students in
lima
This study, presented by the National Institute of Statistics and Computer Science (INEI) and the
National Assembly of Rectors (ANR),
According to research, some 56,358 students, who are already professionals performed graduate
studies, among themselves are taking masters (44.577), doctoral (4,047) or second specialization
(7,726).
Graduate studies are conducted both in public universities (24,591) and
private (31,767). By age, the highest proportion is among professionals 25-30
years (15,107).
Public
University
Private
University
Public Universities
Private Universities
Results for Public and Private Universities