Professional Documents
Culture Documents
Watkins
Watkins
Watkins
Grove
Elementary
Grades Pre-K through 5th Grade
Union Public School District
STORY TELLING
When communicating the school's vision and
mission, information must be visible in a variety
of formats. Signage, text, phone calls, mail,
email, and printed ads are a few examples of
reaching stakeholders. When a vision and
mission are clearly presented stakeholders will
have the opportunity to know where you want to
go, and the plan for what it will take to get there
(Fenner, 2017). Utilizing social media has turned
into a quick way to communicate various types
of information to stakeholders. Interacting with
families has become simpler getting messages VISIBILITY
out quickly to everyone in a school district with
a multitude of text and speech applications.
Through celebrations, school
districts are highlighting aspects of
what the school district is
accomplishing. Celebrating all
accolades throughout the district
portrays a message to all
stakeholders of the milestone's
students, staff, and the district have
achieved. This allows for
CELEBRATIONS stakeholders to see the fruits of our
labor pay off.
Supporting Rationales and How it Helps School Culture
Utilizing the following strategies of story telling, visibility, and celebrations, to communicate a school districts vision and mission can
shape a school's culture. Telling stories plays a major role in leadership and when principals can recognize them, both administrators and
staff members have the power to shape their school's culture (Deal & Peterson, 2016). Everyone likes to hear a good story. Stories can draw
you in and teach a lesson, a set of values, or beliefs, which can portray to stakeholders what the goals a district want to accomplish.
One of the best ways to communicate the vision and mission of the school district is to make sure it is known and visible to all
stakeholders. Narrowing the focus on what is essential versus the big picture can lead to the improvement needed to shape the school’s
culture (Leane, 2018). Making the vision and mission accessible in a multitude of formats for all stakeholder to be on the same page is a
recipe for students to succeed. Utilizing the different applications of technology to send vast amounts of information and resources to all
stakeholders in a school district allows the vision and mission to be seen or heard.
Celebrations of student accolades should be highlighted in the school whenever possible. In the article “A Vision That Changed a
School” Leane (2018), emphasized the importance of celebrating everything, the small and the big. When something is worth celebrating
school’s need to highlight the achievements, whether it is a student making progress in a skill or passing a test in a class they struggle. This
makes it easier for stakeholders to buy into the district vision and mission. Our goal is for all stakeholders succeed. Communicating how the
school sees any kind of success as improvement then we must make those in the district aware of the accomplishment. Coming from the
Elementary side of school when we inform parents of their student's success in class with a text or a picture, they get to visually see our
vision and mission coming to fruition.
References
Deal, T. E., & Peterson, K. D. (2016). Shaping school culture (3rd ed.). John Wiley & Sons, Inc.
https://lopes.idm.oclc.org/login?url=https://www.proquest.com/trade-journals/mission-vision-values/docview/2036744101/se-2?accountid=7374
Leane, B. (2018). A VISION THAT CHANGED A SCHOOL: Creating a transformative vision statement is all about optimizing essential skills for
Peery, A. (2011). The data teams experience: A guide for effective meetings. Lead and Learn Press.
Union Public Schools. (n.d.). Strategic Plan 2018-2023. Retrieved May 15, 2022, from https://scschoolfiles.s3.amazonaws.com/1967/strategic_plan_2018-
2023.pdf