Management Information System Project

Microsoft
Submitted by – Group 06
Himanshu Goyal PGP12247
Nivetha PGP12227

Mudit Sailot PGP12245

Atharva Patankar PGP12260
Ankusha Patil PGP12229
Rahul Jain PGP12256
 About Microsoft
Microsoft is an American multinational computer technology corporation whose history started 4th
April 1975.

Formed by Harvard College dropout, Bill Gates and his childhood friend Paul Allen,

Microsoft has now become the biggest software company.

It is also one of the most valuable companies in the world

Microsoft ranked No. 21 in the 2020 fortune 500rankings of the largest United States corporations by
total revenue
 Internal Factors - SWOT
Analysis

● Leading software company ● Cyber Crime Threat

● Vast Market Reach ● Unfair Business Practices
● Reputed Brand with superior ● Unsuccessful Acquisitions
customer loyalty ● Lacking Innovation
● Easy to use software
● Huge market capitalization

● Cloud Business Growth

● Acquisitions and Strategic ● Workforce related complaints
Alliances ● Aggressive Competition
● Smartphone Sector ● Cyber Crime and Privacy
● Cost-Leadership Strategy ● Open Source Projects
● Remote Work Solutions
 P E S T E L
Microsoft has to Microsoft is a well- The organisation must Microsoft was
Microsoft is always The corporation
conduct a lot of known firm, and evolve in response to named the world's
updating its became embroiled in a
lobbying with the Windows 10 is the changes in client most
operating system in legal squabble when
governments of world's most preferences, trends, environmentally
order to provide its 8,600 present and
different nations to popular operating and cultures. friendly firm in
consumers with a former workers filed a
ensure that the system 2019.
flawless experience. complaint against the
corporation has a When laptop and
company for gender
favourable reputation computer sales Microsoft has made
Its most recent discrimination.
in government circles. increased, Microsoft a $500,000 grant to
operating system,
The rising affluence benefited greatly colleges to
Windows 10, is the According to the
of individuals in since their operating encourage research
most widely used in lawsuit, Microsoft
developing nations system quickly on environmentally
the world. discriminates against
became everyone's friendly computing.
In the last two years, presents a big female engineers and
potential for favourite.
the corporation has IT personnel on a
spent on lobbying to Microsoft regular basis.
improve the
company's image in
the political arena
 Competitive Advantage - VRIO Analysis
S. No. Features Valuable Rare Inimitable Organized Competitive
Advantage

1 Global Presence Yes Yes No Yes Temporary

2 Brand Equity Yes Yes No Yes Temporary

3 Innovation Yes No No No Temporary

4 Technological Yes No No Yes Temporary

assets

5 Unique features Yes Yes No Yes Temporary

& layout
Value Chain Analysis
Business Process Improvement at Microsoft:
• Microsoft Digital is rethinking traditional IT and business operations to lead Microsoft's internal transformation. Their
transformation improves their ability to empower employees, engage customers and partners, optimize operations, and
transform products.

• In the wake of the global pandemic, organizations face a variety of challenges ranging from employee placement to supply
chain management, and from continued business operations to digital transformation.

Following are a few factors that spurred Business Process improvement at Microsoft:

Leading with vision

Cloud-centric
Data and Intelligence and world-class Secure enterprise
architecture
execution

Microsoft finds itself in a position unlike any other since the industrial revolution. The old IT model hinders companies'
ability to remain relevant in an ever-changing marketplace, and companies must upgrade to remain competitive. At
Microsoft, the management has rallied around transformation and are well underway. The company has set ambitious
goals, and are reshaping what they value and how they work. They are vision-driven and expect world-class execution at
their core.
 Time

Devils Quadrangle Flexibility Cost

Quality

The Devil’s Quadrangle shows process performance based on four dimensions: time, cost, quality and flexibility.
1. Time (-): The change that Microsoft has implemented has helped them to significantly reduce the time required
to tend to customers queries and expectations.
2. Flexibility (+): The change allows them to be flexible and adapt to any given situation.
3. Quality (+): The internal changes has helped Microsoft to improve their quality of service.
4. Cost (Neutral): There is not much additional cost involved
 Session 4

Services provided on internet

•Headquartered in Redmond, WA, US 
•Microsoft Office 365
•Xbox LIVE service Microsoft has offices in 9 locations across
•Microsoft Dynamics  India—Ahmedabad, Bangalore, Chennai,
•Bing Hyderabad, Kochi, Kolkata, Mumbai, the
•Skype NCR (includes offices in New Delhi and
Gurgaon), and Pune
•The Azure family

Services and Data Centers

Global Geographies Locations where customer data is
stored

Global Geography 1 – EMEA Austria, Finland, France, Ireland,

(Europe, Middle East and Africa) Netherlands

Global Geography 2 – Asia Pacific Hong Kong, Japan, Malaysia, Singapore,

South Korea

Global Geography 3 - Americas Brazil, Chile, United States

 BlockchainandMicrosoft
BBlockchainandMicrosoft

• Blockchain is the technology that underpins the cryptocurrency Bitcoin. 

• A blockchain is a shared ledger that can store the complete transaction history of not just
cryptocurrency but other kinds of records. 

• As such, it attracted initial interest among some enterprises, especially those in banking and finance. 

• Microsoft ended up fielding a preview of Azure BaaS, but lately had not done much to update the
service. 

• However, Microsoft's product page for Azure BaaS lists GE, J.P. Morgan, Singapore Airlines,
Starbucks and Xbox as customers. 

• Microsoft's documentation suggests users start migrating to an alternative now. 

• The recommended migration destination is ConsenSys Quorum Blockchain Service.
• Users also could opt to self-manage their blockhains using VMs.
 Blockchain and Microsoft
• The Digital Defense Report that Microsoft recently issued includes a typical rogue’s
gallery of cyberthreats, including phishing, ransomware, and supply-chain attacks. 

• But it adds an unusual villain to the list: blockchain domains. 

• “The next big threat” is how Microsoft’s latest annual security report characterizes
domain names written into a distributed ledger maintained across a constellation of
computers instead of stored in a traditional, centralized registry. 

• Storing domain names on a blockchain can make them difficult to shut down or even
trace to their owners. 

• It also leaves them inaccessible without special software or settings. 

• “In recent years, we have observed blockchain domains integrated into cybercriminal
infrastructure and operations,” the report says, nodding to Microsoft’s experience last
spring disrupting a botnet called Necurs.
 Data Analytics technique used by Microsoft

Microsoft Power BI  Azure Data Factory

Stakeholders use Power BI to Miscrosoft Azure Data Factory

view the data in self-service pipelines to ingest, prepare, process,
reports. and transform terabytes of
structured and unstructured data and
to move data into Azure Data Lake.

SQL Server Analysis Services  Azure Data Lake

We use SQL Server Analysis
Services to create
multidimensional cubes, so that
business users who create their
own reports can slice and dice
data in various ways.
We use Azure Data Lake to store the
data. Data Lake makes it easy for
developers, data scientists, and
analysts to store data and to process
and analyze it across platforms and
languages
 Does Microsoft need digital marketing?
It advertises on internet to enhance Microsoft 365 has its own affiliate
company’s reputation marketing program

Microsoft has its own Search Engine

It has its own advertising center
“Bing”

Keyword bid through Microsoft

It has its own Digital marketing center
advertising
 Microsoft Advertising- Keyword Bid
Keywords
• How to backup Microsoft office
• Office Professional Plus Microsoft
• Microsoft Access.
• Microsoft Excel. advertising
• Microsoft OneNote. Target ROAS (return on ad spend), is a
• Microsoft Outlook. new bidding strategy.
• Microsoft PowerPoint. which automatically sets bids at auction
• Skype time to help get more revenue or
• Yammer conversion value for the ROAS Target
• Fast Search & Transfer you set.
• Mojang
• LinkedIn
• Apple (AAPL), Google (GOOG), SAP
SE (SAP), IBM (IBM) and Oracle
(ORCL), among others.
 Self -
Software Development
Service
(Consumer)

Operational Systems Sales & Support

Marketing and Sales (Windows) + (Enterprise) Consumers
Productivity Suite
(Office

App Developers

Cloud Services Enterprises

Microsoft Website
User Base
Retailers

Proprietary Software
Direct-Sales and Resellers
OEMs

Software Development People Cloud Infrastructure Licenses Subscription

  Collection of data – interactions, use and experience with their
products
 The data they collect depends on privacy choices we make and
features we use
 Personal data – Name, age, location, occupation, address, IP
address etc.
Segmentation  Sensitive data – Username, passwords, bank details, debit card
of Data and details, current location, pictures, videos, personal messages etc.

Microsoft  Biometric data that includes fingerprints, 3D depth map of face

etc. collected via Touch ID and Face ID
 They generally use this data to better assess what is best for user
and to improve upon their products and services
 Microsoft ranks best in terms of data protection in terms of all the
companies. They have very strong privacy policies, and they take
user data very seriously.
 Website

https://www.microsoft.
com/en-in/
is the companies
website link and “https”
shows that it is a secure
one.
Data Breach
● A global wave of cyberattacks and data breaches in January 2021
● after four zero-day exploits were discovered
● giving attackers full access to user emails and passwords on affected servers,
administrator privileges on the server, and access to connected devices on the same network.
● Attackers typically install a backdoor that allows the attacker full access to impacted servers even if
the server is later updated to no longer be vulnerable to the original exploits.
● As of 9 March 2021, it was estimated that 250,000 servers fell victim to the attacks, including
servers belonging to around 30,000 organizations in the United States, 7,000 servers in the United
Kingdom, as well as the European Banking Authority, the Norwegian Parliament, and Chile's
Commission for the Financial Market (CMF).
Data Breach
● On 12 March 2021, Microsoft announced the discovery of "a new family of
ransomware" being deployed to servers initially infected, encrypting all
files, making the server inoperable and demanding payment to reverse the
damage.
● On 22 March 2021, Microsoft announced that in 92% of Exchange servers
the exploit has been either patched or mitigated.
Microsoft recommends…
● Apply a “hot patch” to security devices to automatically block exploitation attempts using
signatures from the threat actor’s exploit while you work to upgrade and patch devices.
However, if the attackers apply a zero-day approach – there are no such signatures, so this will
do nothing.
● Conduct an asset inventory to identify all affected Microsoft Exchange servers deployed in your
organization.
● Run version checks to see if they have been patched.
● Apply appropriate patches where possible. Devices that cannot be patched should be secured
behind a security device to detect and prevent such an exploit.
● Apply advanced scanning leveraging known Indicators of Compromise to detect leave-behinds
and anomalous behaviors resulting from a successful breach, such as using an unauthorized
back door.