Executive Summary

To increase the revenue 2x in five years we have considered - 25000

i. Focusing on existing power brands.

20000
15%
ii. New product development for Gen Z and Millennials.

iii. Doubling distribution reach from 1.3 Mn to 2.6 Mn. 15000

iv. Increasing rural penetration from 60k to 100k villages.
10000
v. Focus to generate sales from digital and ecommerce platform.

5000

Revenue Net Profit

Issue Tree
Approach Note Insights
i. Expansion of products
vertically across
Increase
categories
Price
ii. Horizontal expansion of
Increase
categories
Value
Shrink Size
iii. Target low penetration
Existing areas by expanding offline
Category + New and online sales.
Revenue 2X Product
Product
Mix Increasing
iv. Focus on digital platforms
New category commission of dealer and ecommerce to
of products increase revenue.
Increase Increase Bundling products
Volume Production for consumer
v. Upselling products in low
penetration areas
Market Upselling products
Penetration New Market Existing vi. Cross sell products in high
Low channel
penetration areas.
Penetration Online Sales
Existing Market New channel
High
Penetration Offline/Traditional
retail