Purposive

Communicatio
n
Week 3 (1) – Lecture Slides
Communication for a Purpose Lesson 5

BS Tourism Management
GTMMACR1 – Macro Perspective of Tourism and Hospitality
Focal Points
• This lesson will define purposive communication, recognize the
importance of purposive communication in the 21st century and
explain why purposive communication as transactional
communication is both social and technical.

BS Tourism Management
GTMMACR1 – Macro Perspective of Tourism and Hospitality
 Introduction
•Extensive and expansive in
scope, it is transactional,
social, and technical in nature.
It is multidisciplinary,
multicultural, and multimodal
as well. It refers to how
communication is used for
various purposes in different
contexts.
BS Tourism Management
GTMMACR1 – Macro Perspective of Tourism and Hospitality
Introduction
•This new lesson will focus on
how communication functions
depending on the purpose it
intends to serve. It explores how
communication is dependent on
harmonious relations that can
only proceed from individual and
group transactions that highlight
the social and technical
dimensions of communication.

BS Tourism Management
GTMMACR1 – Macro Perspective of Tourism and Hospitality
Introduction
These lesson will also
aid you as well to
engage in functional
communication that
aims to achieve
desired objectives and
goals within a given
time frame.

BS Tourism Management
GTMMACR1 – Macro Perspective of Tourism and Hospitality
 Introduction
•Since communication is always
anchored on a purpose, it
should be understood that a
communicator’s intention for
communicating should clearly
come across, whoever the
audience might be. An effective
communicator should be
responsible for the outcome of
whatever communication
situation he or she takes part in.
BS Tourism Management
GTMMACR1 – Macro Perspective of Tourism and Hospitality
Pre-Assessment Activity
Instruction: Fill in the notes with the first words that come to your
mind given the terms purposive and communication. Put at least five
words per notes.

Purposive Communication

BS Tourism Management
GTMMACR1 – Macro Perspective of Tourism and Hospitality
Key Terms

Social Technical
Communication Communication
Purposive – it involves – certain
Communication interpersonal predictable
– language patterns are
communicating exchange of observed
for various thoughts and lending itself to
purposes ideas with the formal and
common ends professional
among people. manner.

BS Tourism Management
GTMMACR1 – Macro Perspective of Tourism and Hospitality
 Communication for
a Purpose
• The basic rule in communication,
whether in oral or written form, is to
express and not to impress. In the 21st
century, this is especially true since
communication is a vital component
in fostering productive learning and
working environments to get thing
done in the shortest time possible.
BS Tourism Management
GTMMACR1 – Macro Perspective of Tourism and Hospitality
Communication for a
Purpose
• Conventional ways of disseminating
information have evolved into digitization,
hence the emergence of digital
communication in which ‘writers are
almost always everywhere.’

BS Tourism Management
GTMMACR1 – Macro Perspective of Tourism and Hospitality
 • Purposive communication is more
than just conveying intended
messages for human discourse. It is
Communicatio communicating for various purposes.
n for a Purpose It recognizes that the content of a
message is reliant on a purpose in
order to generate the desired
outcome of communication.

BS Tourism Management
GTMMACR1 – Macro Perspective of Tourism and Hospitality
 Communication for
a Purpose
• In particular, purposive
communication is for frequent
transactions facilitated in different
settings where prompt attention is
most required. It is not confined to
the mere giving out of information;
it is about getting the information
through.
BS Tourism Management
GTMMACR1 – Macro Perspective of Tourism and Hospitality
Communication • It is obtaining, providing, and
dissemination information to move
for a Purpose people to action through persuasion
or through argumentation.

BS Tourism Management
GTMMACR1 – Macro Perspective of Tourism and Hospitality
Pause and Reflect
Which distinctive features of purposive communication are close to
your own ideas? Mention your answer as if you are going to write it on
the thought bubble below.

BS Tourism Management
GTMMACR1 – Macro Perspective of Tourism and Hospitality
Communication for a Purpose
•Study the figure on the next slide. What do social
communication and technical communication tell us about
purposive communication?
BS Tourism Management
GTMMACR1 – Macro Perspective of Tourism and Hospitality
Communication for a Purpose

Social
Communication

Purposive
Communication

Technical
Communication

BS Tourism Management
GTMMACR1 – Macro Perspective of Tourism and Hospitality
 •Purposive communication is
transactional communication. It
Communicatio involves social and technical
communication. It is social in nature
n for a Purpose for it involves the interpersonal
exchange of thoughts and ideas with
common ends among people.

BS Tourism Management
GTMMACR1 – Macro Perspective of Tourism and Hospitality
 •Purposive communication is technical in form
Communicatio as certain predictable patterns are observed
n for a lending itself to the formal and professional
Purpose manner of presenting issues for a business or
industry-related environment.

BS Tourism Management
GTMMACR1 – Macro Perspective of Tourism and Hospitality
 Communication for a
Purpose
•It may adhere to technical jargon when
needed or to suit the audience to which it is
directed. Specific work-relevant
communication skills have to be mastered
to ensure that intended messages come
clear.

BS Tourism Management
GTMMACR1 – Macro Perspective of Tourism and Hospitality
Self-Paced Activity • Create an individual
informercial/vlog on
(Infomercial Vlog) various cultural and
intercultural modes of
communication (for
example, words, gestures,
images used in a particular
country or region to show
respect)
Criteria:
Creativity: 25%
Videography: 25%
Relevance: 25%
Content: 25%
• Total: 100%

BS Tourism Management
GTMMACR1 – Macro Perspective of Tourism and Hospitality
 Answer the Quiz

Please proceed to the link that will be given by
your instructor to you so you can answer the quiz.

BS Tourism Management
GTMMACR1 – Macro Perspective of Tourism and Hospitality