CONVENTIONAL

MANAGEMENT
The purpose of MEETING

A meeting has the potential to shape the attendees perception of the

host organization.
For this reason alone, a meeting planner carries a huge responsibility.
Orchestrating a 2-or 3-day meeting for up to 1,000 employees can’t
simply be thrown together. It takes a professional and it takes attention
to detail.
The extensive checklist of tasks to accomplish requiresthe planner to
constantly multi-task.The job also requires the planner to face multiple
deadlines while overseeing a range of operations.
What to Expect in This Career
They are required to attend a great deal of meetings to prepare for an
event, and to visit prospective meeting sites.
Work hours for a meeting professional can vary according to their event
schedule.
They can expect to work more than 40 hours per week during the time
leading up to a meeting
. Additionally, they may be required to work very long nights, as well as
weekends.
The Skills Required
• Meeting professionals must have excellent written and verbal
communication skills and strong organizational skills. They must pay
close attention to detail, work under pressure, and maintain
composure in a stressful environment.

Planners should have adequate qualitative skills in order to understand

budgets and contracts. They also need exceptional computer skills to
prepare proposals, letters, and other correspondence.
Stakeholders
are the individuals who are invested in a project or event and can
include sponsors, attendees, vendors, or the media.

stakeholder may have their own objectives, that is, their reasons for
attending or participating, and the meeting planner must always be
aware of these.
Goals and Objectives of a Meeting
• In order to develop a successful meeting, stakeholders must:
create specific goals and objectives.

To create the objectives :

by identifying their needs,

desires, and
challenges through a needs assessment.
Creating the Meeting Objectives
• Statistics, Scope, and Volume
Measurable statistics that are easily collected following
a meeting. They are clearly worded, attainable, and
specific to the meeting.

Ex. Sell 200 trade show booths at a rate of $1,500 per

booth.
• Reaction, Satisfaction, and Planned Action
This refers to the satisfaction levels of the stakeholders to meeting elements,
components, content, speakers, and so on. These objectives are attitude-based,
but clearly worded and specific.

Ex. Eighty percent of attendees would recommend

the conference to others.

• Learning
These are the objectives that address what attendees will acquire at the
meeting.These objectives should describe behaviors that are observable,
measurable, and attainable and should specify what the meeting attendee will
be able to do at the end of the meeting.

Ex. Score 75 out of 100 or better on a new sales strategy quiz given at the end of
the sales meeting.
• Application

These objectives address what the attendees will do with the

knowledge, skills, and professional contacts acquired at the meeting
back in their workplaces. Again, these should be outcome-based, clear,
and specific.
Ex. Achieve 75 percent of action plan (that was developed at the
meeting) within 3 months of the meeting.
• Business Impacts

What personal, professional, or business impact the meeting will have

on the attendee, meeting host, exhibitor, sponsor, speaker, and so on.
This should specify a business measure that the attendee has
accomplished on their job such as time savings, increased
productivity, or reduced costs.
Ex. Increase sales from existing customers by 5 percent within 9 months
of the meeting.
• ROI

The objectives addressing what the return on investment will be for the
meeting host, attendees, exhibitors, sponsors, and so on. The formula
to determine the ROI percent is meeting benefits-meeting
costs/meeting costs x 100.

Ex. Achieve a 25 percent ROI within 12 months

of the meeting.
Identify meeting objectives
• The meetings’ objectives will indicate the appropriate setting for the
meetings.

Gather historical data

• This step requires gathering all the past records including past
meeting attendance, financial performance, and service use
Creating Objectives for Meetings/Events
Convention Site Selection
The research questions that guided their work were as follows:

• what factors influence the choice of convention site?

• how important are each of the site selection factors and how are trade-offs made between factors?
• who participates in the site-selection decision?
• what is the relative influence of each participant?
• is the site selection process a function of certain association characteristics?
• how can destinations enhance their competitiveness recognising the varied control they can exert
over
each principal site-selection factor?
• what are the dynamics of convention site selection by time and across destinations, associations, and
other stakeholders?

On the basis of the 64 studies revealed in their review, several categories of site-selection factors were
identifie
Step 1 (preplanning) occurs before alternative host sites are identified
and analysed. It includes issues such as setting convention objectives,
formulating a preliminary budget, establishing possible dates for the
convention, etc. Alternative sites are then evaluated in step 2.

This might involve actual site inspections.

Step 2 ends with a recommendation from the association’s meetings

manager or planner, or a committee assigned the task of investigating
alternative sites.
The final decision (step 3) from among the alternatives is usually made
separately from the site analysis and recommendations stage (step 2)
since this becomes a decision usually for the board or executive of the
association rather than the meeting planner or site committee.

The executive may opt for a site that was not the first preference or
recommendation arising from step 2.

After the convention is held (step 4), either implicitly or explicitly, the
convention and site is evaluated (step 5) to see what lessons need to be
learnt before the next convention is planned.
Some of the factors to consider and questions to answer are:

• What are hotel rates?

• What is the lodging tax?
• Are there at least 400 rooms available on peak nights?
• Is there a government rate available for many of our attendees?
• Is there enough meeting space for everything our group needs to do at
the conference? (i.e. 20,000 square feet of exhibit space, a general
session ballroom for 800+ attendees, 15 break-out rooms, centralized
registration area)
• Are there meeting rooms close to the exhibit hall?
• Can the break-out rooms be set for 50-100 attendees?
• Is there a re-setcharge for meetingrooms to be re-set from one day to
the next?
• How muchis meeting space rental?
• Is there reasonable airport accessfrom throughout the US?
• How many cities have direct flights into the given city?
• Is the location walkableor willattendees need to use alternative
transportation to get to restaurants or night life?
• Is there green space nearby?
• Will we be the only group at the venue or will we be sharing space
with other groups?
• Is there reasonable shuttle service from the airport?
 Convention Services Manager

The main job function of the convention services manager is to ensure that all
events run as planned.

• reserve conference rooms and coordinate services for groups and

organizations holding meetings, conventions and other events on hotel
grounds.

• They may organize banquet or catering services, reserve video or audio

equipment and plan any changes to the configuration of the event space.
 Convention Services Manager Job Duties
• Convention services managers must often meet with representatives of
groups and organizations to discuss what they have in mind for their meeting
or special event

• They may sign contractual agreements and usually keep records of all
communications in writing.

• They also meet with the heads of other departments in the hotel to
coordinate any planned events.

• Convention services managers monitor events and address unexpected

problems as they arise to make sure that the functions go as planned
 Convention & Visitors Bureau
The convention and visitors bureau provides helpful and time-saving
resources for meeting planners while also promoting the services of the local
lodging and convention facilities. Using this organization helps save time and
streamline event planning.

A convention and visitors bureau (CVB) is a non-profit organization that

provides information, resources, and support for the hospitality and tourism
industry. Through the CVB you can learn about hotels and convention
facilities in the area. They can also provide information about the area and
help identify properties that can be helpful when planning an event.
Where Are They Located?

Most major cities and towns will have a CVB. Other lower-population
areas that offer conference and tourism services will likely have a
convention and visitors bureau. In these smaller areas, you may find
the chamber of commerce and the CVB are partnered to provide
services to event planners and visitors.
RESPONSIBILITIES
 
The bureau in each city, county, or region has three prime responsibilities:

•To assist those groups with meeting preparations while their meeting is in progress

•To encourage groups to hold meetings, conventions, and tradeshows in the city or area it represents

•To encourage tourists to visit and enjoy the historic, cultural, and recreational opportunities the
destination offers

A CVB does not actually organize meetings and conventions. It does, however, help meeting planners
and visitors learn about the destination and area attractions and make the best possible use of all the
services and facilities the destination has to offer.
Create your own event by applying the Factors in making a Convention.

• Create objects and aims/goal

• Theme
• How would your event look like ? Describe.
What will happen to the event, the time, duration, topics that would coincide the aim
• The detailed budget, with materials and other expenses
• What site to have by applying the priciples of site selection

Arial
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DEADLINE AND DEFENSE JULY 15, 2019

RUBRICS
Content 50%
Organization 20%
Teamwork 10%
Creativity 20%

100%
EXHIBITION
EXHIBITON

• The exhibition is a general term used for organized collection of selected

items and their display in public. In more simple words, an exhibition is simply
a collection of things for display
• The exhibition focuses on the identification, display, and interpretation of
collective things. Exhibition is the only promotional tool that brings buyers,
sellers and the competitors in a commercial setting
Where It is Conducted?
Exhibitions are generally conducted in the educational institutions for
students. Museums, galleries, library, exhibition halls, and world fairs
 can also be used for the purpose of exhibition.

These days, the online exhibition is also in trend and students are
provided with an online platform to showcase their talent and learning.
• Exhibitions serve as an influential platform for companies,
professionals and industry experts to come together, share
information and build long-lasting business relationships.

• In established economies, exhibitions are a vital part of product

marketing, along with direct selling, advertising, direct mail and the
internet. In new and emerging markets, they serve as a major
stimulus for industrial and commercial development.
Types of Exhibition
Exhibitions can be of two types. Oral exhibition and multimedia
exhibitions are the two kinds of exhibitions in which students take part.
ORAL EXHIBITION: Here, the people present their model and explain the
interpretation orally to their audiences. An audience can ask questions
about the use and benefits of the model displayed and students are
asked to answer all the queries.
MULTIMEDIA EXHIBITION: The exhibition where the displayed model is
explained with the use of multimedia technology like PowerPoint
presentations is termed as a multimedia exhibition.

Exhibitions serve as an influential platform to come together, share and

build long-lasting relationships
What are The Benefits Of Exhibitions?
1. Meet and Connect with Potential Clients
• Growing your audience means growing your business, and attending an exhibition
helps with that.
•  A trade show allows you to meet with a potential customer and connect with
them

2. Increase Your Brand Awareness

• Attending exhibitions allows you to get in front of your target audience, which is
the perfect opportunity to showcase your brand, boost your business’ image, gain
media (and social media) exposure, and, overall, draw attention to your business.
• Make sure to give away freebies with your branding and message, as that can
help to increase brand awareness and exposure.
3. Gain More Knowledge of Your Industry
• Exhibitions can be a great way to stay up-to-date with what’s going on in
your industry at any given moment.
• This is because relevant people and businesses in your field are often in
attendance, so you can see what everyone is up to and which trends are
growing
• it allows you to see how the industry is shifting.
• It also allows you to gain knowledge of new products and resources and
make business decisions that may include them.
4. Benefit from Cost-Effective Marketing
• Exhibitions can be an inexpensive way to promote your business. 
• Showcasing what you and your business are about to an audience that is
more than receptive
5. Close Deals
• Have the opportunity to sell to your target market during an exhibition or
trade show. When you have a gathering of people already interested in
the products and services you provide – and looking for great deals
6. You Learn What Works and What Doesn’t
• Exhibitions provide you with the chance to check out what your
competitors are doing, as well as to see which direction your industry is
going.
• Have a look at other exhibitors and note down things like their sales
strategy or their price lists, as that can help you to form a picture of what
is working and what isn’t – especially when you compare it to your own
efforts.
• This means exhibitions can help you to streamline your business strategy, as
well as your marketing

7. Launch a New Product

• Explain what you’re offering and why it’s unique and innovative.
• You also have the opportunity to gauge the success of the launch and the
product during such an event, as you’re able to quickly get feedback from
your audience.
KINDS OF EXHIBITION
1. EDUCATIONAL EXHIBITION.
2. CONSUMER EXHIBITION.
3. TRADE EXHIBITION.
1. EDUCATIONAL EXHIBITION.
• Educational exhibitions are conducted in educational institutions to
educate the learners.
• Generally these are organized by the students.
2. CONSUMER EXHIBITION.
• These are horizontal markets.
• They usually involve a large range of products from a number of different
industries on display to the general public.
3. TRADE EXHIBITION.
• Are generally designed to meet the needs of one particular type of
business or product or country.
• only people involved in the field are invited to attend.
PURPOSE
• To inculcate in the minds of the students the educational needs
to have an enquiry approach rather than a mere store house of
information.
• To achieve specialized knowledge among students and aim to
consider learning as an adventure through exhibition.
• To develop student's abilities in imagination and train them to
focus on facts and figures in a manner that will attract the
attention of viewers.
• To reveal the ideas clearly and effectively.
• To stimulate team spirit among students.
• To promote understanding.
• To summarize the activities that have been completed and emphasizing
their meaning.
• To influence people to adopt better practices by arousing interest,
stimulating thought and getting action.
• To acquaint the public with better standards by teaching facts.
• To promote participation in or to raise money for some public cause or
activity.
• To give recognition to people or institutions by enabling them to display
their products.
• To create market for certain commodities.
STEPS INVOLVED IN ORGANIZING AN
EXHIBITION
STEP-1 ASSESSMENT
• Assess the purpose of exhibition.
• Assess the level of knowledge of the persons for whom exhibition is
displayed.
• Plan the exhibition according to the curricular requirement.

STEP -2 PLANNING
• A successful exhibit starts with a plan, based on the purpose for which the
exhibit is to be used.
• The plan should be visualized, and this is called a "lay out". This is a rough
outline with details.
• The layout provides a way of evaluating the finished project as to clarity
of the message, attractiveness, completeness etc.,
• Although exhibits do not have to be works of arts, but they should be
pleasing, attractive, colourful and capable of communicationg the
intended message.
• A variety of specialized devices may be employed for the arrangements
of exhibits which can be used for the classroom teaching as well as for
commercial purpose.
• Decide upon the type of exhibits, considering the needs of audience and
specific purpose.
• Consult local leaders and get their co operation.
• Distribute relevant literature.
• The workshop must have the power to attract.
STEP - 3 REQUISITES

• The exhibition should have a central theme with a few sub theme to focus
attention to a particular topic.
• It should be clearly labeled.
• The exhibits should be placed that most visitors can see them.
• Since exhibition is meant to be mainly seen, the place and the exhibits
should be well lighted. (sound system could also be arranged).
• The exhibition must have some exhibits with operative mechanisms such
as switches or levers to be operated by the visitors to observe some
happenings.
• The exhibition must include a lot of demonstration as this will involve both
students & the visitors alike.
DEMONSTRATION
• The exhibition should be able to relate various subjects areas to provide
integrated learning.

STEP - 4 PREPARATIONS
• Exhibits must be well prepared such that your message is understood by the
visitors, in a short time taken by them to walk by the exhibits.
• Make it simple.
• Limit one idea per booth or section.
• Make the workshop timely.
• Make it durable if possible.
• Make the workshop attractive.
• Label legibly and briefly.
• The exhibit should be well lighted.
A WELL ILLUMINATED EXHIBITION

• See that the exhibits are so arranged as to tell the story without need for
interpreters. Have a one way plan which follows the development of the
subject matter.
• If interpreters are arranged let them be thoroughly informed and precise in
their explanation.
• Give adequate publicity, both in advance and after the exhibition is over.
• The colors may be carefully planned.
• Use sounds and variety in the nature of exhibits.
STEP - 5 SELECTION OF PLACE
• The exhibition should be within the reach of the viewers.
• The area of exhibition room should be sufficient to display the exhibits.
• There should be sufficient place for the viewers of the exhibition to move
about.

STEP - 6 DISPLAY
• Keep the exhibition (exhibits) at a height not less than 2 feet and not more
than 6 feet from the floor.
• Action exhibits attract attention.
ACTION IN EXHIBITS
• Place the exhibits in such a place that it is certain to be seen.
• An exhibit is seen, not read. Therefore the message must be presented in a
way as to be understood in a glance.
• Motion attracts attention, so motion pictures or motion figures can be
utilized.

STEP - 7 EVALUATION
• Evaluate effectiveness of exhibition by analyzing attendance enquires and
requests.
• Exhibits must be free from prejudices.
ADVANTAGES 
•It eminently suits to teach illiterates.
• It promotes public relations and goodwill towards extension.
• Creates market for certain products.
• Creates a competitive spirit.
• It reduces verbalism.
• It makes learning activity more meaningful.
• It gives concreteness to abstract ideas.
• It gives dainty to learning situations.
• It gives reality to learning situation.
• Workshop gives vividness to learning situation.
• It helps in international understanding.
DISADVANTAGES
• It requires much preparation and investment.
• It cannot lend itself to all topics and cannot be frequently or widely
used.
• The whole process is expensive.
• It needs electricity.
• It may create some negative impression among audience.
• Many exhibits are arranged as a matter of routine without specific
teaching aim.
Objectives of exhibitions
• An opportunity to reach an audience with a distinct interest in the
market and the products on display:
It is very important that personnel in the stall handle only genuine
customers and their contact time should not be wasted on casual visitors.

• Creates awareness and develops relationship with new prospects:

There is face-to-face contact with customers and the marketer has an
opportunity to apprise the customers of the company’s products.
The marketer should qualify his visitors in terms of their interest in the
product so that they can be pursued after the exhibition.
• Provides product demonstrations:
The customer has an opportunity to see the product in operation. He can
determine if it will be useful to him. He can also seek clarifications about the
product’s features and benefits.

• Determines and stimulates needs of customers:

Product demonstration is a very effective method of stimulating needs. When a
customer sees the benefits of a product, the needs that he might have been
suppressing or those that he was not aware of, can become manifest.

• Gathers competitive intelligence:

Competitors’ products are also displayed in the exhibition and it is easy to
study the features and benefits of their products. It is also possible to meet
employees of the competitors and learn more about their marketing plans.
• Introduce a new product:
Exhibition is very good place to get customers’ feedback about a new
product. Customers can use the product or see it in operation and provide
immediate feedback to the company.
The company can also find out how the new product compares with
competitors’ products.
• Recruit dealers or distributors:
Distributors interested in handling the product inevitably attend the
exhibition. 
Manufacturers can establish contact with them at the exhibition. This is
especially important for new manufacturers who do not have much idea of
the market and hence are not aware of the distribution arrangement of the
market.
• Improve company image:
The company comes in direct contact with customers and distributors.
Company has an opportunity to impress its customers and distributors with
its preparation and arrangement of the event and demeanor of its
employees. 
• Deal with service and other customer problems:
The customers get an opportunity to apprise the company of their service
requirements and specific problems that they may be having with the
product.
• Make a sale:
An exhibition is always a good place to book orders from customers, though
this may not be a major objective of the company.
An exhibition offers the company the opportunity to impress customers with
its operations and products.
Event Registration
Event Registration

In its simplest form, event registration is when a person makes a financial

and/or time commitment to attend your event. It is the point at which a
person decides that the benefits from attending the event will outweigh the
costs.

It is important to keep in mind that event registration and event attendance

are not the same metric. The former is the pre-event process where people
make the commitment to attend while the latter is an onsite metric that states
the actual amount of people who were present at the event.
10 Tactics for Increasing Event Registration

1. Create a content series that promotes the event

Building up consistent momentum for your event will make sure

that the enthusiasm will be sustained up until the first day. A good
way to do this is by having an ongoing content series that leads up
to the event. This series can in the form of video, blog post, or both.
The series should have a theme that ties directly back to the event.
2. Consistent Social Media Posts

For the purpose of increasing event registrations, social media is

particularly helpful with keeping your event top of mind for
potential attendees. The key here is to make sure posts are being
published regularly and that they all are aligned with the event
brand and voice.

Use your social media platforms to promote event related content

that is highly shareable. Infographics, short videos and eye-catching
images will increase the chances of your post being shared and, in
turn, your event being promoted by others.
3. Offer different tickets options

You’ll most likely want a diverse pool of people to be attending your

event. Thus, it also makes sense to have a variety of ticket options
in order to match the needs and budgets of your different
attendees. Of course it is never good to display too many ticket
options, but finding the right balance of pricing could make all the
difference for your attendees.

One best practice is to have an early bird pricing option during the
first few weeks of registration because it encourages people to
commit sooner to your event.
4. Optimize CTA buttons on the registration page

When navigating your event registration website, visitors should

clearly know where to go in order to register for the event. Having
a non-intuitive website experience will only prevent potential
attendees from registering for your event.

To avoid this, make sure that the CTA buttons leading to

registration are contrasted with the rest of the page and that the
copy on the button includes the word “register.” Making this
process as simple as possible will only increase the chances of a
ticket being purchased.
5. Minimize friction during the registration process

Because events usually cost a lot to attend, the process is not as simple as one
would like.

First, if your event registration page is not designed in an intuitive way, your
attendees will have a tough time purchasing a registration—even if they really
want to.

Second, your attendees will often need to convince decision-makers within

their organization to support attending a given event. After all, events aren't
cheap and they require missing out on valuable time at the office.
6. Create a sense of urgency

To further motivate those who may be on the face about attending

your event, communicate the fact that there is a limit to which they
can be undecided. In other words, emphasize that an offer will be
ending soon, or the fact that ticket sales will be ending soon or that
the event will be selling out in the near future.

This can be conveyed by having a countdown clock on your event

home page. Though a small detail, this could very well put certain
people over the fence when they are thinking about registering.
7. Segmented email campaigns

Creating an email marketing strategy that involves sending several

emails over a period of time is an effective way to keep the audience
engaged.

The idea of a nurture email campaign is to gradually nudge the

recipient towards the desired action (i.e. registering for the event)
through a series of emails. The timing of each message should be
spread out so as to not flood the recipient’s inbox and create an
unpleasant experience.
8. Digitize word-of-mouth marketing

Remember that increasing registrations does not have to all fall on

your shoulders. Encourage those who’ve already registered for your
event to spread the word by giving them referral links to share with
their social networks. Create an incentivized program in which those
who bring on more registrants with their referral link receive a
partial refund or other rewards.

Digitizing word-of-mouth marketing strategy in this way will turn

your event attendees into event advocates and can make all the
difference in your registration numbers.
9. Personal follow-ups for incomplete registrants

Sometimes people start people registering for your event, but don't finish.
"Cart abandonment" can be a real issue. Do you know how often it's happening
for your event registration pages?

Some event registration platforms have the ability to track the individuals who
have abandoned their cart, leaving event professionals with a golden
opportunity.

If digital ads are part of your strategy, you can also serve retargeted ads to
these individuals. This will also reel them back into the registration process so
that they (hopefully) complete it.
10. Monitor the website to registration conversion rate

There are bound to be people who visit your event website and do
not end up registering. Instead of simply acknowledging this fact, use
a website analytics tool like Google Analytics to calculate the
conversion rate of visitor to registrant and brainstorm ways to
improve this KPI.

Monitoring site analytics on a weekly basis is a good way to stay on

top of metrics like these and it also gives you enough time to re-
strategize your on-page conversion rate by A/B testing different parts
of the page.
MICE is a commonly used acronym standing for 'Meetings, Incentives,
Conferences and Exhibitions', each playing an integral part in the wider
Tourism and Hospitality industries.

Consisting of participants, sponsors, planners, committee members, suppliers,

venues, accommodations and more, the MICE industry is quite large and
profitable, grossing millions globally every year.

Meetings, incentives, conferences and exhibitions can be organized to achieve

a variety of business, political, cultural or academic purposes but the goal is
commonly to grow businesses, increase awareness and visibility, foster
relations and ultimately generate profit.
Types of Events
• Conferences
A conference is a formal event that usually takes place over several days and mostly
occurs on annual basis. Conferences gather people of common interests and are
typically organized for business, academic or political purposes.
• Conventions
Conventions are large-scale events organized in attractive locations for a variety of
purposes, usually based upon a certain industry, profession, or fandom. Conventions
can be informal on occasions, highly interactive and open to the public.
• Congresses
Featuring a number of talks and sessions, congresses gather notable figures and
industry professionals to discuss as well as share knowledge and expertise pertaining a
certain field. Similar to conferences and conventions, a congress would typically be
organized on annual basis.
• Forums
Forums are interactive events where participants and experts debate certain
topics or issues, usually of high importance and relevance to the public such as
current news, politics, the economy, academic and scientific advancements etc.
• Summits
Summits are held by political figures to discuss topics and issues of importance
and relevance to the public. Though are usually televised and covered
intensively by the media, summits are closed to the public and are by invitation
only.
• Workshops
Workshops are small-scale sessions with a limited number of participants,
receiving hands-on training by an invited expert. The subject of workshops
varies; they can be put together for the development of defined groups with
certain skills or techniques.
• Exhibitions and Trade Shows
Exhibitions and trade shows are large-scale events - usually taking place over
several days - where established brands, Small and Medium-sized businesses
(SMEs) as well as aspiring entrepreneurs participate through purchasing booths
to display and promote their products or services as well as network with other
professionals and foster business relationships. Exhibitions and tradeshows are
typically accompanied with talks, workshops and other sessions within their
duration.

• Product Launches
Product launches are critical for a new product to make a successful market
entry. Product launches generate a lot of buzz, can be extravagant with creative
themes and graced with the attendance of important figures such as celebrities,
influencers and media personnel.
• Seminars and Symposiums
Seminars are educational events delivered by one or more experts and are
usually held for training purposes. Seminars are semi-formal and interactive to
a certain degree, where participants can ask questions within the sphere of
the subject-matter.

Seminars can discuss corporate or academic topics and are normally organized
for a specific segment of participants, i.e. company staff, senior students etc.
Seminars become symposiums when the number of participants increases
from a defined group to a few hundreds.

Symposiums are more formal than seminars and due to their larger nature,
interactivity is restricted to a limited number of questions by a few
participants.
• Board Meetings and Shareholder Meetings

Board meetings and shareholder meeting are common occurrences especially

for publicly listed companies. Board meetings gather board members to review
business performance and make important decisions or changes where
necessary.

Shareholder meetings, on the other hand, provide companies the opportunity

to share updates about current company performance, targets, future goals,
and business strategies with its shareholders. Depending on the amount of
work and projects at hand, these meetings can be held on annual, bi-annual, or
even quarterly basis.
• Executive Retreats and Incentive Programs
Executive retreats and incentive programs are often held at luxurious locations
to discuss business development and organizational planning but ultimately, for
all involved to have an enjoyable time. These trips and retreats typically last
between 3 and 5 days and require careful planning and selection in terms of
locations, accommodations, transportation, catering and more.

• Appreciation Events
Appreciation events are organized in a non-formal setting and can either be
geared towards employee appreciation or client appreciation.
• Company or Organization Milestones
Company milestone events are put together to celebrate reaching a certain
goal, a special anniversary, completing a demanding project or any significant
milestone worth celebrating. Company milestone events vary in scale; they
could be a small celebratory occasion for management and staff only or
organized on a larger scale, where important industry figures are invited and
media coverage is targeted.

Team Building Events

Team building events are organized to increase and uplift team spirit and
morale. They provide an opportunity for employees to spend time together
sharing stories and partaking in activities in an informal, outdoor setting.
CONFERENCE
A conference is a formal event that usually takes place over several days and
mostly occurs on annual basis. Conferences gather people of common interests
and are typically organized for business, academic or political purposes.
Difference between Conference and Convention A conference is a formal event
that usually takes place over several days and mostly occurs on annual basis.
Conferences gather people of common interests and are typically organized for
business, academic or political purposes. Conferences are usually paid, closed
to the public and are dictated by one-way communication where experts do
most of the speaking.

Conventions on the other hand can be organized for a variety of purposes,

usually based upon a certain industry, profession, or fandom. Conventions can
be informal, open to the public and allow a higher degree of interactivity than
conferences do.
Difference between Conference and Event

'Event' is an umbrella term that can be used to describe any type of

organized happening from birthdays and weddings down to corporate
meetings, conferences etc…

A 'conference' on the other hand is a specific type of event, formal in

nature and usually takes place over several days. Conferences gather
people of common interests and are typically organized for business,
academic or political purposes.
Definition of Conference Management

Conference management is what ensues after a plan and objectives

have been set; it entails overseeing the overall execution of the
event, monitoring the progress of team members with their assigned
tasks and resolving any situations or issues onsite.

Conference management can either be done in-house within a

company or by a third-party agency, commonly referred to as a
professional conference organizer (PCO).
Types of Conference Management
1. In-house management
With available resources and manpower at their disposal, several conference owners opt for
planning and managing their conferences internally with little to no help from their-party service
providers.
2. Joint-management
Conference organizers can choose to hire professionals or an agency to work with for the duration
of the conference. Efforts are divided between teams according to experience and capabilities for
optimum results.
3. Complete outsourcing of operations to a third-party service provider.
Be it to Event Management, Tourism or Public Relation companies, some conference owners prefer
to entrust a third-party service provider to carry the task of managing the conference in question
from start to finish.
4. Popular Conference Types
Conferences can be organized for a variety of reasons, but there are three popular types of
conferences; being business, academic or political conferences.