Radio Mirchi (ENIL)

Shashank.D.S
PES1UG20BB033

Prof.Pallavi GS Arun Pais

Zonal finance head
Title of the Internship/Study
Table of Content

Sr. No. Contents of the Presentation

1. Introduction

2. Industry Profile-Profile-Size, Nature, Major players, Related Industries, Market

Share
3. Company Profile-Details of the Organization (Where the student is interning?),
Organization structure etc.

4. SWOT analysis

5. Week 1 and Week 2 learning

6. Images/Photos of your participation in the activities and events carried out at the
organization.
Title of the Internship/Study
Introduction

• This organizational study is part of the internship criteria at PES University

and the effective completion of this internship is absolutely crucial for
gaining industry experience.

• I am doing my organizational study at Radio Mirchi (Entertainment Network

India Limited).

• This corporate internship aims to enable students to operate in a

professional setting in order to gain a practical understanding of an industry
and a company
Title of the Internship/Study
Industry Profile-Size, Nature, Major players, Related Industries, Market Share

• The radio broadcasting industry has quite a few major players that are still actively
operating in the industry, some of them are:
- Radio Mirchi 98.3 FM - Entertainment Network India Limited (The Times Group)
- Red FM 93.5 - Sun Group
- 92.7 Big FM – Reliance Broadcast Network Limited (Reliance Group)
- Fever 104 FM- HT Media
- Radio City 91.1 – Music Broadcast Limited

• As of 2020, the market share of Radio Mirchi stood at 33%, and the latest reports of
listenership stated Mirchi topped the list , with a 16% share.

• The global radio broadcasting market size is expected to grow from $125.39 billion in
2021 to $133.55 billion in 2022 at a compound annual growth rate (CAGR) of 6.5%.
Title of the Internship/Study
Company Profile-Details of the Organization, Organization structure etc.

• Radio Mirchi 98.3 is owned and managed by Entertainment Network

India Limited (ENIL), a subsidiary of The times Group.

• ENIL is the only listed company in the otherwise privately owned

Times Group.

• It was established in 1993 under the name “Times FM” which was
then changed to Radio Mirchi.

• The Radio Mirchi brand has a total of 76 radio stations spread

across multiple cities, and one office manages and oversees a
selected number of stations in different regions.

• The Bangalore head office manages the branches in three states:

Karnataka, Telangana and Andhra Pradesh.
Title of the Internship/Study
SWOT analysis

Strengths:
• Radio Mirchi has garnered a huge listenership percentage, which is
constantly growing due to which it has also developed a strong brand value,
according to several surveys done in 2020, the brand has over 40 million
listeners.
• It was also the first private broadcaster to acquire the most licenses in the
main cities.

Weaknesses:
• Listeners tend to lose patience due to their long commercial breaks on air.
• Long queue to connect a phone call on air
• Not enough manpower in certain departments.
Title of the Internship/Study
SWOT Analysis

Opportunities:
It has the potential to increase its presence in international markets
They can diversify their music genres which can attract new listeners

Threats:
• The biggest threat that Radio Mirchi has always faced is its fierce competition
from major corporations such as Reliance, (Big FM).
• Radio Mirchi has faced difficulties in retaining RJs for their programs
• Growing innovation among its competitors.
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Learning Experience (week 1 and 2)

My learning experience in the company so far is as follows:

• I familiarized myself with the divisions within the finance department.

• I learnt the reporting structure of the organization and understood the chain of
command.

• It helped me get a closer look at the basic functioning of any company.

• I was made aware of the unique atmosphere and the distinctive nature of radio
broadcasting companies like Radio Mirchi.
THANK YOU
Shashank
PES1UG20BB033