MIND MAP OF

MAGAZINE Chesca Dale

COVERS
Overview
My fi rst magazine w ill be promotin g a h ealthy lifesty le
by displaying a cover stor y abou t a girl wh o was
addicted to sw eets. T his idea will cater towards th e 16-
25 demographic as they are por trayed as more ' h ealth
conscious' than other ages. Th is will also lin k towards
my second magazine, wh ich will be abou t h ow a boy
paid off his university tu ition th rou gh selling h is secon d
h and items. These themes are cu rren t as healthy
eating, sustainability an d eco-con sciou sn ess are
considered  impor tant valu es towards this demographic.
 For my fi rs t ma g a z i n e I wi l l h ave a b l u e a n d wh i t e
l ol l i po p a n d I wi l l c o ve r o n e o f my e ye s w i t h t h e
p ro p. T h i s i s u s e d a s a l o l l i p o p h a s s w i rl s i n   i t ,
w h i c h c o u l d b e u s e d a s a c o n n o t a t i o n o f a hy p n o t i c
s w i rl . T h i s c a n s e n d a m es s a g e t o t h e t a rg e t
a u d i e n c e t h a t a n u n h ea l t h y l i fe s t y l e i s a d d i c t i ve ,
w h i c h f u r t h e r re i n fo rc e s t h e i r   be l i e f s a n d va l u es . I
w i l l u s e a p i n k a n d b l u e c o l o u r pa l e t t e s o t h e

Photography m od el s t a n d s o u t i n t h e p h o t o s . Al s o, p i n k a n d
b l u e c o u l d b e a s u b c o n s c i o u s me s s a g e t o wa rd s
a u d i e n c es a s s t er eo t y p i c a l l y gi rl s a n d b oy s a re

Ideas d re s s ed i n t h e s e c o l o u rs wh en t h ey a re yo u n g e r
a n d h ave n o s t ro n g i d e n t i t y. Th i s c a n i n d i c a t e t o
a u d i e n c es t h a t e a t i n g h ea l t hy m e a n s g r o w i n g u p
a n d fo r a n a s p i ra t i o n a l a u di e n c e, t h e y a re a l way s
a s p i ri n g t o g ro w a n d w o rk h a rd . Fo r my m i s e e n
s c en e , I w i l l h ave my mo d e l l y i n g o n t h e fl o o r a n d
t h e p h o t o t a ke n f ro m a b o ve t h em t o re p re s e n t t h e
s t r u g g l e of t h e s w e et a d d i c t i o n , wh i c h ma ke s t h e
m od el s e e m l e s s p o we r f u l , a s t h e y a re h o l di n g t h e
s w e et .
 In my sec on d mag azin e, I will have th e model
holding two h an gers with br ight colour ed
clothing so th e pictu re grasps atten tion with
the c olour palette. Th e mise en scen e will be
the c amera lowe red slightly to con note that th e
model is power fu l an d stron g. As th e colour

Photography palette with th e pu ll qu otes, mas thead etc will

be in the same colou rs to r emain c on sisten t and
be eye-c atch ing. Th e mod el will b e dr essed
Ideas mor e unde rstated as th ey will s tand ou t
comp ared to th e colou r fu l c loth es su rrou ndin g
them. By only us in g two h an gers , th e model will
have one in eac h hand, wh ich allows the
magazine to app ear less clus ter ed an d allow the
focus to be on them.
 For my fi rst magazine I will be having a
section for travel on the contents page.
Travel is an important factor for many 16-
25 year olds, which is why I decided to
Contents add it into my contents page. I will have a
sidebar of top 10 destinations to travel to
Pages this summer, which is a light-hear ted way
to infi ltrate this topic into my magazine. I
Ideas will also add a few pull quotes, a mini q&a
and my magazine's website so audiences
are more intrigued to watch the inter view,
which will gain streams for my website.
 For my secon d magazin e, I will h ave a min i q&a
from the c over stor y as the stor y c ould be
considered 'in sp irat ion al' as th e target au dience
wants to be su ccess fu l. Also, as some of th e
demog raphi c may be ap plyin g to u niversity or
Contents at university th ey c an u se th is idea of selling
online to make some inc ome. This magazin e

Pages cove r c an h elp in fl u en ce society 's values an d

make the plan et more ec o-fr ien dly whilst
making mon ey. I will also h ave a side bar of th e
Ideas best festivals to g o to and u nd erneath th at a
sidebar below of the best secon d-h an d on line
stories, for in stan ce Depop. I will be doing th is
as it links to th e c on su mer s in terests an d
values.
The Rough
Layout of my
Magazine
Cover