Coca-Cola Beverages Philippines

corporate social responsibility

• Gareth McGeown (President & CEO)
-Gareth McGeown. CEO Coca-Cola Beverages Philippines -
Working on making a difference for our associates, customers
and community.
Company Background
 (Coca-Cola Philippines, Inc.) is a Philippine-based company engaged in the bottling
and distribution of Coca-Cola products in the country. CCBPI is part of the Bottling
Investment Group , The Coca-Cola Company (TCCC)-owned bottling operation intent on
building a foundation for long-term success. BIG's operations are primarily focused on
markets in Southeast Asia, India, and Southwest Asia, covering 14 countries with 39
plants and 16,500 employees, serving 1.8 billion consumers.

 CCBPI's current product portfolio includes 19 brands, such as Coke, Royal, Sprite,
Wilkins, Viva, Thunder, Schweppes, and Minute Maid. It operates nationwide, with 19
manufacturing plants and approximately 50 sales offices and distribution centers
employing more than 9,700 regular employees.
 The company was founded in 1981 as Coca-Cola Bottlers Philippines, Inc. and renamed
Coca-Cola FEMSA Philippines, Inc. on January 25, 2013, after becoming jointly owned
by Mexico-based Coca-Cola FEMSA, S.A. de C.V. and The Coca-Cola Company. The
company was renamed Coca-Cola Beverages Philippines, Inc. in December 2018, after
being acquired by the Bottling Investments Group of The Coca-Cola Company.
PRODUCTS

 Coke
 Royal
 Sprite
 Wilkins
 Viva
 Thunder
 Schweppes and Minute Maid.
WHY THE COMPANY IS SUCCESSFUL

 One of the reasons why the Coca Cola brand

is so successful is that it has focused on
building its brand, instead of its product.
Rather than telling you how delicious Coke is,
the Coca Cola brand invests in creating an
idea of what life with Coke is like.
THE INTERSTING PART OF THE
COMPANY
 Among the companies striving to make a
difference is Coca-Cola, one of the world’s leading
beverage giants. In the Philippines, Coca-Cola
continuously ingrains sustainability and corporate
social responsibility (CSR) in its development,
focusing on the long-term and ensuring that they
grow the right way as a business through various
programs and initiatives that uplift communities
and safeguard the environment.
Coca-Cola Philippines recognized as one of
the top Socially Responsible Companies in
Asia
 Coca-Cola Philippines was honored by the Asia Corporate
Excellence and Sustainability Awards (ACES) as one of the
Top Corporate Social Responsibility (CSR) Advocates in Asia
because of their unwavering commitment to sustainable
business operations in the Philippines.

 The Top CSR Advocates award is presented to companies

that place genuine attention to the needs and wellbeing of
all its stakeholders as concretized by initiatives that focus on
community engagement, environmental protection, and
social empowerment