Week 2 : Expected Output Guidance

Top segments and their description

Methodology Visualizations Results

• Select variables • Identification of top 3-

Top Segments by HH Income and IPA HHs in City HHs in Would like to buy
providing the right population Segment Security Devices 5 segments to target
attributes from the
Survey Data Elite Households Downscale Low 6.8% 3.2% High

• Calculate the
Mass Markets Lower Mid Low 6.1% 2.6% High
penetration of variable
data for segments Modest Families Low Income Low 5.7% 2.9% Medium
• Using the index,
identify the top Diverse Workers Midscale Low 5.3% 2.8% Low

segments to target
Elder Midscale Class Low Income Low 4.2% 2.2% Low