OBJECTIVES OF

COMMUNICATION
 information advice

Raising
Objectives order
morale
of
communicati
on

Warning suggestion

Education Persuasion
Advice
 It is an important objective of
communication. It comprises of personal
opinions and is subjective.
 It usually flows horizontally or
downwards. For example expert
advice ,the board of directors advising
one another on some policy matter.
 It is solely in the hands of the recipient
to buy the advice given to him.
 Ways to make advice effective
 Advice should be given in the receiver's
interest. It should be useful to the
receiver.
 Advice should be both individual as well
as work-oriented.
 Advice should not make the receiver feel
inferior.
 Advice should be given in a right tone.
order

 An authoritative means of
communication.
 It is directive to a subordinate to do
something in a particular way.
 Order flows downwards.
Types of orders

 Written or oral
 General or specific
 Procedural or operational
 Mandatory or discretionary
Ways to make orders effective

 Clear and complete.

 Capable of being executed.
 Should be given in a friendly tone.
suggestion
 Ideas that are usually given by the
subordinates to the superior.
 It usually flows horizontally or upwards.
 Suggestions are usually welcomed and
it is not obligatory to accept them.
 Suggestions should be given in a mild
tone.
Ways to get suggestions
 Employees should be encouraged to
give suggestions.
 Suggestion boxes should be installed so
as to get anonymous suggestions.
 Surveys should be conducted so as to
enhance better understanding.
Persuasion
 It simply means to influence a person’s
feelings or beliefs.
 To persuade a person there is a need of
great skill. One has to be indirect and
suggestive. For example the sales man
often persuade customers to buy their
products
Ways of persuasion
 Scrutinizing the situation and time.
 Convincing the receiver by all your
positive points.
 Avoid negative parts as far as possible.
 The communicator should discuss all
issues from the receiver’s point of view.
THANK YOU

PRESENTED BY:-
Group V