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Swot Analysis: S W O T
Swot Analysis: S W O T
Analysis
!
S W O T
Learning Objectives
What
What is
is SWOT Analysis?
SWOT Analysis?
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What is SWOT Analysis?
Oppurtunity
SWOT Weakness
Strengths, Weaknesses,
Opportunities, & Threats involved
STRENGTHS
OPPORTUNITIES
Chances to make greater profits in the
environment - External attractive factors
that represent the reason for an
organization to exist & develop.
Arise when an organization can take
benefit of conditions in its
environment to plan and execute
strategies that enable it to become
more profitable.
Organization should be careful and
recognize the opportunities and grasp
them whenever they arise. Opportunities
may arise from market, competition,
industry/government and technology.
Examples - Rapid market growth, Rival
firms are complacent, Changing customer
needs/tastes, New uses for product
discovered, Economic boom, Government
deregulation, Sales decline for a substitute
product .
WEAKNESSES
THREATS
!
could cause trouble for the business -
External factors, beyond an organization’s
control, which could place the
organization’s mission or operation at risk.
Arise when conditions in external
environment jeopardize the reliability
and profitability of the organization’s
business.
Compound the vulnerability when they
relate to the weaknesses. Threats are
uncontrollable. When a threat comes, the
!
stability and survival can be at stake.
Examples - Entry of foreign competitors,
Introduction of new substitute products,
Product life cycle in decline, Changing
customer needs/tastes, Rival firms adopt
new strategies, Increased government
regulation, Economic downturn.
Learning Objectives
What is SWOT Analysis?
Aimof
Aim of SWOT
SWOT Analysis
Analysis?
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Aim of SWOT Analysis?
HARMFUL
HELPFUL
To help decision makers
share and compare ideas.
To bring a clearer
common purpose and
understanding of factors
S W for success.
To organize the
important factors linked
to success and failure in
the business world.
To analyze issues that
have led to failure in the
past.
O T To provide linearity to
the decision making
process allowing complex
ideas to be presented
systematically.
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SWOT Analysis
Learning Objectives
What is SWOT Analysis?
Who
Whoneeds
needsSWOT
SWOTAnalysis?
Analysis?
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Who needs SWOT Analysis?
Business Unit
Management Company
• When supervisor has issues with
•When revenue, cost & expense
targets are not being achieved
1 work output
• Assigned to a new job 3 • Market share is declining
• New financial year – fresh • Industry conditions are
targets unfavorable
• Job holder seeks to improve • Launching a new business
performance on theMr.job
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venture
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Who needs SWOT Analysis?
SWOT Analysis is also
required for / during...
Effectiveness in Market
Product Launch
Decision Making
Competitor Evaluation
Product Evaluation
Strategic Planning
Brainstorming Meetings
How to
How to conduct
conduct SWOT
SWOT Analysis?
Analysis?
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How to conduct SWOT Analysis?
7
2. Perform SWOT Analysis & Document
Carry your findings forward - Make sure that the SWOT
6
analysis is used in subsequent planning. Revisit your
findings at suitable time intervals.
5
Evaluate listed ideas against Objectives -
With the lists compiled, sort and group
facts and ideas in relation to the
4
objectives.
List Strengths, Weaknesses,
Opportunities, & threats
3
Create a workshop environment -
Encourage an atmosphere conducive
to the free flow of information.
Select contributors -
Expert opinion may be
2 Allocate research & information gathering tasks -
Background preparation can be carried out in two
1
required for SWOT stages – Exploratory and Detailed. Information on
Strengths & Weaknesses should focus on the
internal factors & information on Opportunities &
Threats should focus on the external factors.
Establish the objectives - Purpose of
Mr.conducting
Sherpinsky'saHonors
SWOTMarketing
may be wide
Class. / narrow,
general / specific.
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How to conduct SWOT Analysis?
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How to conduct SWOT Analysis?
Once the SWOT analysis has been completed, mark each point with:
Learning Objectives
What is SWOT Analysis
Benefits &
Benefits & Pitfalls
Pitfalls of
of SWOT
SWOT Analysis
Analysis
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Benefits & Pitfalls of SWOT Analysis
Benefits of
SWOT
Analysis
Besides the broad benefits, here are few more benefits of conducting SWOT Analysis:
Can be very subjective. Two people rarely come up with the same final
version of a SWOT. Use it as a guide and not as a prescription.
Learning Objectives
What is SWOT Analysis?
Brainstorming
Brainstorming& &Prioritization
PrioritizationininSWOT
SWOTAnalysis
Analysis
Tips & Exercise
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Brainstorming & Prioritization in SWOT Analysis
Brainstorming Prioritization
Learning Objectives
What is SWOT Analysis?
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Tips & Exercise
TIPS
Do’s Don’ts
Be analytical and specific. х Try to disguise weaknesses.
Record all thoughts and ideas. х Merely list errors and mistakes.
Be selective in the final evaluation. х Lose sight of external influences and trends.
Choose the right people for the exercise. х Allow the SWOT to become a blame-laying
Choose a suitable SWOT leader or
facilitator. exercise.
Think out of the box х Ignore the outcomes at later stages of the
Be open to change planning process.
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Tips & Exercise
TIPS
Introduce the
SWOT method
and its purpose Be willing to
When in your breakaway from
conducting a organization to traditional
SWOT analysis, gain acceptance. methods.
designate a
leader or group
facilitator.
STRENGTHS WEAKNESSES
• No Competition in the • High Price
EV • Low aesthetic appeal
Internal
Segment. • Small driving range [up to
• Environment friendly
• Economic to Drive [Rs. 80 KM]
0.4 • Competition from
per km] * gasoline
• Government subsidies vehicles
[8%
OPPORTUNITIES THREATS
excise duty] *
• Huge untapped EV • Government incentives
External
STRENGTHS WEAKNESSES
• Ranks very high on the Fortune Magazine's • Failing pizza test market thus limiting the
most admired list ability to compete with pizza providers.
• Community oriented • High training costs due to high turnover.
• Global operations all over the world • Minimal concentration on organic foods.
• Cultural diversity in the foods • Not much variation in seasonal products .
• Excellent location • Quality concerns due to franchised operations.
• Assembly line operations. • Focus on burgers / fried foods not on healthier
• Use of top quality products options for their customers.
OPPORTUNITIES THREATS
• Opening more joint ventures. • Marketing strategies that entice people from
• Being more responsive to healthier options. small children to adults.
• Advertising wifi services in the branches. • Lawsuits for offering unhealthy foods.
• Expanding on the advertising on being • Contamination risks that include the threat of
more socially responsible e-coli containments.
• Expansions of business into newly developed • The vast amount of fast food restaurants that
parts of the world.
• Open products up to are open as competition.
allergen free options • Focus on healthier dieting by consumers.
such as peanut free. • Down turn in economy affecting the ability to
EXTERNAL
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eat Class.
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Tips & Exercise
Points to Ponder
• Keep your SWOT short and simple, but remember to include important details. For
example, if you think your communication skills is your strength, include specific details,
• When you finish your SWOT analysis, prioritize the results by listing them in order of the
most significant factors that affect you / your business to the least.
• Get multiple perspectives on you / your business for your SWOT analysis. Ask for input
from your employees, colleagues, friends, suppliers, customers and partners.
• Apply your SWOT analysis to a specific issue, such as a goal you would like to achieve or
a problem you need to solve. You can then conduct separate SWOT analyses on
individual
issues and combine them.
Mr. Sherpinsky's Honors Marketing Class.
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Ready for Exam?
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