THE BIG ISSUE

NHS EDITION
ANALYSIS
 Representation Elements
The Big Issue' social viewpoint
counteracts the mainstream
capitalist ideology, and aims to
educate those on poverty and
strive to ease the issue. This is
represented in this edition by
covering current events, social
welfare, finance and raising
awareness about health support
in the UK.
The use of simple, effective language
draws attention to the problem the
healthcare system faces. The phrases ''
Under Pressure' and '' Saving the
healthcare service doesn't have to
hurt'' shows an effective introduction
to the issue, and realism by a first-
hand quote by one of those facing the
problem personally.
The central image on this Big
Issue edition portrays a focus on
the breakdown of the NHS. The
intertextual reference this shows
is the struggle of the National
Healthcare Service pre and post
pandemic. The picture conveys
the idea that the NHS is falling
apart, and healthcare workers are
suffering the consequences of
this.
The positioning of the
masthead on this edition
reinforces the idea of the
NHS collapsing, with it
being split either end of the
central image, reading
'NHS' as the focus point.
This connotes the idea to
viewers, that the title reads
The Big NHS Issue.
 Issues, Events, Social Groups & Individuals

• The issues represented in this magazine edition of The Big Issue are concerns for healthcare, the future
of the UK, the future of a free National Healthcare system and concerns surrounding that, social
welfare, political issues covering the repair of the NHS and personal struggle. 

• The main event of the issue is the collapsing NHS, and the further explanation of why this is affecting
the UK and needs to be fixed for the quality of all UK citizens.

• The social groups depicted in this cover are those working for the NHS as healthcare workers such as
doctors and nurses, and the UK population as a whole, in effect. 

• Individual representation that can be seen, is by quote of Adam Kay - ''Saving the health service doesn't
have to hurt.'' and the generally inferred by readers ; the individuals that are affected by work relation or
externally.
Under/Mis Representation + Positive & Negative Stereotypes.
A positive side to this edition is
the illustration of multiple cultures
and races in the central image,
portraying social harmony in a
time of negative impact.
Realism is displayed on the
front cover through the story of
a real social issue & the
advertisement of proceeding Under Representation +
Big Issue stories on the cover Positive & Negative
line - ''Jack Monroe's Ongoing Stereotypes
Battle'' - showing realistic life
elements. 
Political stereotypes are broken down in
this edition by the use of an anti-
capitalist ideology and neutral opinion
social issues regarding healthcare,
instead of portraying who is to blame, it
shows the public what can be done to
help a broken system.
An example of under
representation in this edition
would be the lack of female
nurses/ doctors shown to also
be holding up the NHS equally
to their male co-workers. The
central image only portrays
male healthcare workers,
showing a gender inequality. 
The only quoted first-hand
experience of this situation
was also by a male,
showing lack of gender
representation again.