data.

ai
 EXECUTIVE SUMMARY: INDIA

2021 Mobile Lan cape at a

Glance
New App App Store Daily Time Spent Gaming App Gaming App
Spend Per User Spend
Download Downloads

26 .7B $ 417 4.7 Hrs 9 .3B $ 165

M M
+12% +27% +65% +11%
+41%
2Y Growth 2Y Growth 2Y Growth 2Y Growth 2Y Growth
iOS, Google Play iOS, Google Play Android Phones iOS, Google Play iOS, Google Play

> 799 , 000 apps > $ 555 spent per 1/3 of > 35% of all apps > 40 % of total spend in
downloaded minute in 2021 daily downloaded in India in 2021
per minute in king hou 2021
2021

2
Content
s Macro Mobile Trends



Gaming

Finance

Retail

Video Streaming

Food & Drink

Health & Fitness

Social

Travel

Dating

Other Industries Embracing
Mobile

Top App & Games of 2021
Dive deeper into the insights contained in this
report by exploring directly in data.ai Intelligence . Each slide
contains links to view the data in expanded markets and
trended over
time. For Access to data.ai Intelligence ,
reach out today. This report is interactive . For the
best user experience , please view in your web 3
browser.
 d a ta .
ai

A Few of Our Amazing

Customers

4
Macro Mobile
Trends
Trends
Our partnership with data.ai has helped
us better navigate the gaming market,
providing us insight and assistance in the
decision-making process. Our favorite
has to be Game IQ's pioneering
capability to present a clearer picture of
our clientele and allow us to create a
tailor-made experience .

Matt Liu
Global Publishing & Marketing Vice General
Manager
NetEas
e Games

5
MACRO MOBILE TREN Average Hours Spe n Mobile Per Day Per
DS
User
5 .5

Users in India Sp nd 5 .0

1/3 of Waking 4 .5

Hours on Mobile 3 .5

In India, time spent surpassed 4.7 hours per day in 3 .0

mobile apps in 2021 — up 27% from 2019.
2 .5

Mobile is critical to reaching users in India. Users spent 2 .0

more time on mobile in India than in other regions,
5
ranking as the # 5 region.

The average person in India watched an estimated 3

hours 17 minutes of TV a day, whereas they spent 4 hours
42 minutes on their mobile device in 2021.
0

a
ey
a

lia
es
a

y
m
a

na
n
l

si

an
re

or
si

in
di

pa

ad

nc
do

ra
at
rk

hi
us
ne

nt
In
Ko
Mobile usage estimates highlight growth sectors

ap

m
a
an
Ja

St

st
Tu

C
ng
e

Fr
ge
R

er
do

ng

Au
C
h

Ki

G
Ar
ut
to inform strategic roadmap and investment priorities .

te
Si
So

d
ni

te
U
Know where to make strategic decisions: advertising

ni
U
spend , corporate prioritization and resource
allocation follow the eyeballs — and they are on 201 2020 202
mobile . 9 1

Source: data.ai
Note: Android phones

6
 MACRO MOBILE TREN
Top 20 Mobile Markets in 2021 DS

Downloads Consumer Spend Hours

26. 7 Billion
Downloads in India,
DowDonwol nlaoad

dss
100 11
B
90B
B
10
B
$417 Million in
Consumer Spend,
80B 9B

8B
70B

60B
7B

6B
700 Billion Hours
50B
5B Emerging markets dominate for downloads growth
40B with India seeing a standout 26.7 billion downloads (10%
4B
30B growth YoY). Pakistan, Peru, the Philippines, and Vietnam
3B were among the fastest-growing markets for downloads
20B 2B at 25 %, 25 %, 25 %, and 20 % growth YoY, respectively.
10 1
B B Notable categories driving growth across both downloads
0 0
and consumer spend in 2021 include Finance (+27% YoY
growth in downloads; + 46 % YoY increase in spend),

#2 i A a

om a
es

M ia
R a
a

do il

a
# 1 Vi ey

m
T o
In raz

ud ore

C ab i
# 6 es i
di

bi
# 8 x ic
#7 uss

na
at

# 9 urk
In

G 16UK 15
Books & Reference (+13% downloads ; +15% spend) and
#5 4 B
St

r
e

Sa h K
et
na

ki t
#2
C 1

#
# 1g 1

# an

#1 ouce
# 1s

ol
Ja 1 3
Th 14an

#1 F # 1n7y
Pa 2yp

nd
d
#

ne
hi

t
te

Sn
st

a
la Medical (+38% downloads; + 36 % spend).
# p

8 ra
m
pi

E
ni

0
ai
Ph 0

er
U

il i p

9
#3

Mobile adoption boomed in 2021, with growth

201 2020 202 201 2020 202
across downloads , usage and app store consumer
9 1 9 1
spend .
Source: data.ai Size
of the marketinand
opportunity .ai. tabs on fast-growing areas
datakeep
Note: Downloads across iOS, Google Play and third-party Android in China combined; Time spent is Android
phones only; Spend is gross — inclusive of any percent taken by the app stores

7
 Hours Spent in Apps by MACRO MOBILE TREN
Category DS

IndIniadia
7 of Every 10
Minutes on Mobile
200B

180
B
160
B
Was Spent in Social
140
B and Photo
& Video Apps in
120
B
100
B
80B 2021
60B
As time increases on mobile in emerging categories,
40B While Photo & Video apps (e.g. Josh and MX Takatak)
consumers are also engaging deeper in early-mover
have seen an increase in market share of time spent, this
categories like Social, Communication and Photo & Video
20B has largely not been at the expense of current habits.
apps.
Rather, consumers have turned historically 'non-mobile'
0
time into time spent in apps and games.
Q1

Q1

Q1
3

3
2

2
Q

Q
Q

Q
1 8

19

21

4 1
4 8

20
2 8

18

19

19

21
19

21
20

20
20
Q 01

Q 01

Q 02
Q 01

20

20
The pandemic accelerated existing mobile habits, which
20

20

20

20
20
20

20
20

20
20
2

2
2

have solidified in 2021. While social dominates for time

Social & Photo & Games Entertainment Others spent globally , regional differences in app
Communication Video preferences highlight unique market differences.
Discover local trends in data.ai.
Source: data.ai
Note: Android phones

8
 umulativ umber of Apps Rele by Store
MACRO MOBILE TREN
DS
2M

Mobile Ecosystem Healthier 20M

Than Ever: Publishers 18

Released 2 Million New Apps

M

16

& Games
M

14

in 2021
M

12
M

This brings the total of apps and games ever released on iOS and Google 10
Google 21 million. for 77% of all apps and games released in 2021.
Play accounted
Play to over M
Across both iOS and Google Play, Games represented 15% of all new 8M
releases in 2021. The remaining 85 % of new apps span all categories of
the app stores, from mobile-first movers like social to mobile -forced
6M
industries like insurance and healthcare.

M
Apps are also removed and phased out over time to leave the current live
apps and games available to download on the app stores at 5.4 million
2M
(1.8 million on iOS and 3.6 million on Google Play).
0
With smartphones providing unparalleled reach and access to billions 2011 2 2013 015 2016 2018 2 020 2021
of consumers worldwide , every industry is a mobile - focused industry 201
— iO Go Play
New app releases illustrates the demand for engaging customers
on
withmobile . Keep
data.ai . tabs on the rapidly-changing competitive landscape Source: data.ai. Note: mber 2021. Release
date is based on app me ogle Play in any
country

9
 Number of ps Surpassing $100 Million
MACRO MOBILE TREN
DS
in Annual al Consumer Spend

233 Apps & 250

Games Generated
$100 Million ollars
Ove 2

Annually W rldwide
in 2021
15
0

Consumers migrated more of their entertainment and

games consumption onto mobile. In 2021, there were 00
over 230 apps and games surpassing $100M in annual
consumer spend, with 13 of them surpassing $1
Billion.

174
This was up 20 % from 2020 at 193 apps and games
over $100M in annual spend, and only 8 over $1

158
Billion.

14
1
Improved connectivity , screen size and hardware

11
87

6
have made it easier than ever before to enjoy premium

67
37
28

18

35

59
27
0

7
applications & gaming experiences on-the- go.

1
4
Consumers, consequently , migrated share of wallet 1 20 201 01 201 201 201 201 2020 202
2 4 5 6 7 8 9 1
to mobile as the de facto gaming console and tool
for managing our lives. View top grossing apps Applications Games
in data.ai.
Source: data.ai
Note: Consumer Spend across iOS, Google Play, iOS only for China; Spend
is gross — inclusive of any percent taken by the app stores

10
 Global Mobile Ad Spend
MACRO MOBILE TRENDS: ADVERTI
SING
4 -YR CAGR:

22 .6
Despite IDFA Fears, Dollars
$ 40 0 B

%
$ 350 B $ 350 B
Flocked to Mob le Ads —
$ 30 0 B
Topping $ 295B Worldwide
in 2 21, up 23 % Yo and
$ 295B

$ 250 B
$ 240 B Poise to Hit $ 350B n 2022
Mobile is driving digital ad spend globally. Amidst an economic rebound
$ 20 0 B
$ 190 with GDP up 5.9% in 2021, cyclical events like the Tokyo Olympics and UEFA
B Euro Tournament, and engrained mobile habits, ad dollars flowed to mobile
$ 155 as the primary and captive channel for engaging consumers —
$ 150
B B representing 70 % of digital spend.

With the Beijing Olympics in 2022 and US mid-term elections, digital

$ 10 0 ad spend is set to be robust with the majority driven by mobile. Brand
B
marketing vs performance marketing is set to pick up as businesses and
brands capitalize on mobile's broad and captive audience amidst the
$ 50 B backdrop of IDFA deprecation.

nitor t anging best practices in mobile advertising , pinpoint

0 cre s are performing best and decode the growth
20 1 20 1 20 20 20 2 20 22F f th strategies
aders in the mobile user acquisition . Uncover advertising
8 9 1
ts in data.ai.
Source: data.ai

11
MACRO MOBILE TRENDS: APP STORE OPTIMIZ
ATION

The Most Searched Keywords on Android Phone in

2021 BuBsuinsein
sesss

Rank Australia Brazil Canada France Germany India Indonesia Japan Mexico Russia South Turkey United United States
Kingdom
Korea
1 seek meet job zoom teams zoom zoom zoom zoom zoom zoom edevlet scanner zoom
app
australia google почта microsoft
2 zoom zoom teams zoom google meet yahoo meet 줌 zoom zoom
post meet россии teams

3 zoom google meet jobs linkedin scanner app whatsapp meet teams meetings hh.ru türkiye teams indeed
business 알바몬

scanner for google зум 알바천 microsoft

4 job meetings indeed pôle emploi autoscout24 meetings やふ ー 국 ış̇ kur teams
iphone meet teams
леруа scanner microsoft
5 linkedin claro linkedin camscanner microsoft teams teams logo やふー teams 한글 işkur
мерлен app authenticator
free
6 jobs vagas de teams scan microsoft linkedin pdf team мой налог meet linkedin duo mobile
emprego authenticator やふー 알바

microsoft zoom まいなぽいんと лукойл

7 linkedin chat indeed pdf pln pdf 사람인 linkedin indeed linkedin
teams meeting アプリ
microsoft whatsapp 블라인 cam the zoom app
8 xero teams linkedin adobe scan jne メモ chat teams team
teams business 드 scanner for iphone

9 teams team canada pdf whatsapp microsoft jobstreet microsoft ростелеком pdf pdf chat google meet
post buisness teams ずーむ teams
google zoom アプリ 모바일
10 time minha claro ornikar adobe scan pdf scanner linkedin indeed аэрофлот meetings uber uber driver app
meet 無料 팩스 driver

Uncover trends in App Store Optimization (ASO) in and competitive insights on app store
search traffic, keyword rankings and paid app store search ads in data.ai.
Source: data.ai Note: Android Phones; ranked by average Search Volume

12
Gaming
Jam City's business has experienced
terrific growth over the years and we
head into 2022 with billions in aggregate
lifetime revenue and tens of millions of
players around the world. data.ai has
remained a valued partner whose market
intelligence platform provides industry
benchmarking and competitive insights
across the mobile ecosystem which our
team uses daily to help drive our
continued success at scale.

Josh Yguado
President and
COO
Jam City

13
GAMIN
G Mobile Game Consumer Spend Growth

$165 Million in Gaming IndIniadia

Consumer Spend in $ 0 .20B

-$ 0 .04B

2021, Bringing in 40%

$ 0 .06B
$ 0 .15
$ 0 . 02B

mer Spend (USD)

B

of Total Spend Despite $ 0 .10

B
$ 0 .05B $0.13B
$0.17B

Slight Dip YoY 0

201 2018-2019 Growth 2019 - 2020 Growth 2020 - 2021 Growth 202
8 1
In 2021, hit games such as Genshin Impact and
Roblox
saw further growth in consumer spend as mobile games Mobile Game Downloads Growth
are now capable of offering console -like graphics and
gameplay experiences.
IndIniadia
The fastest growing app store-defined gaming category
was Adventure games, up 17% YoY to a total of more than 10
B 0. 07B
$13.6 million in gaming spend. 8B
3.61B
Hypercasual games like Bridge Race and Hair Challenge 6B
0 . 60B
were key downloads driver in 2021. 4B 9 . 33B

2B 5 . 05B

0
Mobile game sustained strong momentum from 201 2018-2019 Growth 2019 - 2020 Growth 2020 - 2021 Growth 202
pandemic surge — 2021 in gaming was as 8 1
dynamic as any previous year. The time to act is Source: data.ai Note: Downloads across iOS, Google Play and third-party Android in China combined ; Time spent
now. is Android phones only; Spend is gross — inclusive of any percent taken by the app stores

14
GAMIN
G

2021 Breakout Rankings by Market |

Games APAC A-PBACre-

aB kreoakuotutDDoowwnnlolaodas ds
Worldwide China South Korea Japan India Australia Indonesia Singapore Thailand Philippines Vietnam Malaysia Hong Kong Market Taiwan Market

1
League of Cookie Run: Uma Higgs Pokémon
Bridge Bridge Race High Hair Bridge Play Together Stumble
Legends: Wild Kingdom Musume Domino Coin Master Ninja Must Die 3
Race Heels UNITE Challenge Race Guys
Rift Pretty Derby Island

2
FAU-G: Island King Ragnarok Block
Hair Call of Duty: Ni no Kuni: Cross Project Bridge Stumble 8 Ball Pool Bridge League of Legends: PUBG: NEW
Fearless and - Coin X: Next
Challenge Mobile Worlds Makeover Race Guys Race Wild Rift STATE
United Guards Adventure Generation Puzzle
2021

3
Battle of Touhou Harry Potter
Count PUBG: NEW Legend Squad Count Bridge Project Bridge Smash
Golden Danmaku Bridge Race ROBLOX Count Masters Magic
Masters STATE 3D Masters Race Makeover Race Colors 3D
Kagura Awakened
Spatula

4
Project Sekai
Harry Potter
Phone One Punch Man: NieR Hair Challenge Hair Hair Bridge Sausage Sausage Hair Challenge Island Colorful Stage!
Magic Sangokushi Strategy
Case DIY The Strongest Reincarnation Challenge Challenge Race Man Man King feat. Hatsune
Awakened
Miku

Learn More : Uncover the Top Games by Change in Yearly Downloads

Source: data.ai Note: Top Apps by year-over-year Downloads, Consumer Spend and Average Active
User Growth across iOS, Google Play. MAU Growth on iPhones and Android Phones

15
GAMIN
G

Astronomical Rise of Hypercasual : Innovation & Shifting

Player Preferences Gave Way to Emerging Game Genres
Yearly Evolution of Top Genres by Downloads Worldwide | Top Gaming Subgenres & Top Games by
Downloads
2021 Top Genres 2021's Top Genres in 2011 2011 Top
Genres 20220
121
5B Action
(Puzzle
Hypercasual )
(Hypercasual)
Action (Hypercasual) 4 .0 1 Hair Challenge
Simulation B

(Hypercasual) Kids Puzzle (Hypercasual) 3 .78 Water Sort Puzzle

3B B
(Other)
Driving (Simulation) Simulation… 3 .15 Phone Case DIY
B
.io (Hypercasual)
Kids (Other) 2 .57B Toca Life: World
Runner (Action)
2B Creative Extreme Car
Driving (Simulation) 1.63
Driving Simulator
Sandbox B
(Simulation)
.io (Hypercasual) 1.41 Bridge Race
Simulation Sports B
(Sports) Pet (Simulation) Runner (Action) 1.20 Subway Surfers
1 PvE Shooting B
B
(Shooting ) Word Creative Sandbox… 1.12 ROBLO
B X
(Puzzle)
Bubble Shooter Simulation Sports… 1.10 8 Ball Pool
B
0 (Match) Solitaire My Talking Tom
Pet (Simulation) 0 .90 B
2011 2012 2013 2014 2015 2016 2017 2018 2019 2020 2021 (Tabletop) Physics Friends
(Puzzle) 0 1 2B 3B 4B
Poker & Card B
Analyze More Genres in data.ai's Game IQ Market Sizing Report
(Casino) Slicing
Source: data.ai Note: Downloads across iOS, Google Play. China is iOS only. Genre breakdown based
on App Annie Game IQ Taxonomy as of January 7th, 2022 (Action)
16
GAMIN
G

4x March -Battle Strategy Games Emerged

as the Most Monetizable Genre for Mobile Games
Yearly Evolution of Top Genres by Consumer Spend Worldwide | Top Gaming Subgenres & Top Games by Consumer
Spend
2021 Top Genres 2021's Top Genres in 2011 2011 Top 20220
Genres 121
4X March-
$10B Battle
4X March-Battle… $ 9 .70B Lords Mobile
(Strategy)
MMORPG My Hero
$ 8B MMORPG $ 8 .43B
(RPG) Academia:
(RPG)
Team Battle Strongest Hero
Team Battle (RPG) $ 8 .0 2B
(RPG) Slots Hero Wars
$ 6B (Casino) Slots (Casino) $ 5 .57B
M3-Meta (Match) Slotomania
Battle Royale M3-Meta (Match) $ 3 .92B

(Shooting) M3-Saga Project Makeover

$ 4B
(Match) Puzzle RPG Battle Royale… $ 3 .63B
Free Fire
(RPG)
M3-Saga (Match) $ 2 .82B
Simulation Sports Candy Crush
$ 2B (Sports) Saga
Puzzle RPG $ 2 .25B
Creative
(RPG) Empires & Puzzles
Sandbox
(Simulation) Simulation Sport… $ 2 .18
0 B 8 Ball Pool
Poker & Card
Creative Sandb… $ 2 .15
(Casino) Word
21
17
13

14
12

18
11

15

16

19

20

B ROBLO
20

20
20

20
20

20

20
20

20

20

20

(Puzzle) 0 $ 2B $ 4B $ 6B $ 8B $ 10B X
Build Breed $ 12B
Analyze More Genres in data.ai's Game IQ Market Sizing Report
(Simulation) Physics
Source: data.ai Note: Downloads across iOS, Google Play. China is iOS only. Genre breakdown based
on App Annie Game IQ Taxonomy as of January 7th, 2022 (Puzzle)
17
PvE Shooting
Finance
Consumers have shown how much they love the
convenience and control of our all-in-one shopping
app. From shopping inspiration and payment methods
to transparent banking, budgeting features and post-
purchase services, the Klarna app helps consumers to
save time and money at every step of the shopping
journey. With 70% of mobile shoppers looking for a
single app that better unites services and features
instead of switching between apps, Klarna is optimally
positioned to become the world’s favorite way to
shop, pay and
bank. David Sandstr ö m
Chief Marketing
Officer
Klarna

18
 Finance App Downloads by Country

FINANC
E
IndIniadia

1.2
Finance App Downloads
in India Surpas ed 1B in
B
1.1
B
1.0
B
2021, F eling the 28%
0 .9B
in
YoY F Increase
ance App Do
nloads Wo dwide
0 .8B

0 .7B

0 .6B
to
Although . 9B
5not the largest markets globally, Mexico, Indonesia,
Argentina, and Brazil saw the largest growth over the past 4 years,
0 .5B up 250 %, 185%, 180% and 175%, respectively. India grew 28 %
YoY.
0 .4B In Latin America, there is a substantial underbanked community as 70
% of their population does not have a bank account and nearly 80%
0 .3B does
not have a credit card. Consumers are more willing to try alternatives
to retail banks, such as neobanks, which tend to be more accessible
0 .2B to those without excellent credit and offer custom features better suited
for specific needs.
0 .1
B
Know igh - growth areas is key for app publishers when
0
det ning their expansion strategies . Compare Finance app
2018 20 19 20 20 20 2
1 nloads over the years and track their market growth.

Source: data.ai
Note: Downloads across iOS, Google Play; China is iOS only

19
 Monthly Engagement Among the Top 10 Cryptocurrency
Apps by Worldwide Downloads in 2021
FINANC
E
202 2020
PayPal Entered the 1
1

Cryptocurrency Market in 3
1
2

2021; Binance & WazirX Saw

1
1
1
0

the Highest YoY Increase in 9

Average Active Days

8

Sessions Per User Worldwide 7

5
Although US-HQ'd publishers dominates the cryptocurrency space,
taking up half of the top 10 most downloaded cryptocurrency apps 4
worldwide , India was a rising contender in 2021. 3

2
CoinDCX Investment made a splash despite only launching in Q4
2020 across iOS and Google Play stores. Within one year, it has 1

reached # 9 worldwide in terms of the most downloaded 0

cryptocurrency apps. 0 58 115 17 230
3
Average Sessions per User
Although PayPal had the highest average MAU worldwide , Trust: Cry
pto & Bitcoin Wallet, Binance, and WazirX saw the highest increase in
usage YoY; understanding the flexibility of their offerings that go PayPal Coinbase Crypto.com
Robinhood
beyond trading cryptocurrency assets is crucial for any app publisher
Binance WazirX
that tries to emulate their successful adoption worldwide . Compare Trust : Crypto & Bitcoin Wallet CoinSwitch
the top breakout cryptocurrency apps of MetaMask
2021. CoinDCX Investment
Source: data.ai Note: Downloads across iOS, Google Play; usage data on Android only. Average Sessions per
User represents the average number of sessions per active user in a given month throughout 2021. Average
Active Days represents the average days of use across all active users in a given month throughout 2021.
CoinDCX Investment was launched in Q4 2020 across iOS
and Google Play Stores.
20
FINANC
E

2021 Rankings by Market |

Finance
APAC A-PBACre-

aB kreoakuotutDDoowwnnlolaodas d s
Hong
Japan India Australia Indonesia Singapore Thailand Philippines Vietnam Taiwan
China South Korea Malaysia Kong
Market
Market

1
Toss - Reward, BOCHK
PayPay PhonePe CoinSpot DANA moomoo PaoTang GCash Top-up, Free Mobile LINE Bank
Alipay UpBit MAE
Account & Card Banking Taiwan
New

kifutown Bajaj Binance Neo: BNC bank Tiger Trade Bitkub Binance MB Bank
Duxiaoman K Bank BigPay Octopus Binance
Finserv

3
ONE Receipt CoinSwitch Crypto.com BRImo BRI Crypto.com ถุ ง เงิน MetaMask ZaloPay Luno Bitcoin
众安小贷 Bithumb
Shooting
Binance 國泰人壽
Wallet

EPOS Card Upstox Pro Swyftx Binomo Binance Binance UnionBank CAKE-Digital OctaFX
平安普惠 Coinone
Online Banking
Tap & Go 水滴發票
Trading App

Learn More : Uncover the Top Finance Apps by Change in Yearly Downloads
Source: data.ai Note: Combined iOS and Google Play; China is iOS only; MAU is across iPhones and Android phones ; Market-
level rankings; Breakout defined as Year-over-Year growth in Downloads or average MAU

21
Retai
l At ASOS, our vision is to be the go- to global
destination for fashion loving 20-somethings
- the place that our target consumers turn
to for fashion. Our apps are critical in helping
us realise that vision - enabling us to create
a place that's inspiring, engaging and
entertaining - with the technical agility, global
scale, and resilience to continuously innovate
and personalise our offering to become the
fashion best friend of each of our
customers.
Vijay Ram
Head of Technology - Mobile Apps
ASOS

22
 Annual Hours Spent i opping Apps

RETAI
AsiaA-Ps iaa- L

cPiaficcific- -InInddiiaa
8B
Time n Shopping
7B
Apps Reached Over
6B 7.57 Billio Hours
5B Spent in I dia
4B Time spent in S ping apps rose 16% year-over-year, on
par with the al growth at 18%. The category saw
movemen aststrong
fashion, social shopping, and
3B
savvy mobile- ox players.

2B A g the countries with the fastest growth

were onesia, Singapore and Brazil at 52%,
46 % and 45% growth YoY, respectively.
1
B Mobile shopping habits catalyzed during COVID-19
have solidified . Monitor peak shopping periods
0 in data.ai.
20 18 20 19 20 20 2

Source: data.ai
Note: Android Phones

23
RETAI
L
Going Glob hare of Shoppin wnloads by

Mobile Shoppers in Ov as-HQ'd P hers

India Seek Domestic : APAC AMER EMEAR

Downloads Share of 90
%

India-HQ'd %

73 %

Shopping Apps
70
%

Grew by 8% 50
58 %

%
APAC-HQ'd shopping apps have grown international
4
downloads , shifting market share to non-native-based
For example
brands , in Brazil
in many regions, Overseas
. -HQ'd apps dominated 3
32 %
52 % of all shopping app downloads in 2021, an increase 30
28 %
% 26 %
in share of 11% YoY.
20
%
India's mobile shopping market was dominated by non-
domestic brands, with 58 % of downloads coming from 10
%
Overseas-HQ'd apps. However, India was one of the few
countries to see growth among domestic-based brands — 0
IN-based shopping apps reached 42 % share of Singapore Austr Indone India Japan China South Korea
downloads in 2021, up 8 % compared to 2020 .
020 1
Retail brands are losing share to non - local companies ,
most notably in regions across AMER as shoppers turn rce :
to overseas-HQ'd Shopping apps. Evaluate which of the Note: Down an a is iOS only

top companies are driving shifts in market share.

24
RETAI
L

2021 Rankings by Market |

Shopping APAC A-PBACre-

aB kreoakuotutDDoowwnnlolaodas ds
South Japan India Australia Indonesia Singapore Thailand Philippines Vietnam Malaysia Hong Kong Taiwan
Worldwide China
Market
Korea Market

1
Central
Queenit SHEIN Meesho Poshmark Akulaku Atome SG Department SHEIN Shopee SHEIN Line
Meesho JD.COM atome HK
Store Shopping

2
ONE Receipt AJIO Tesco Lotus SM Malls Z-City
발란 Nike MyPoin Nike Lazada
Shopee Meituan Youxuan Shooting Shopping App App Online Sasa HK SHEI
N

3 RTO Vehicle OKXE Mua

LG 전자 Nishimatsuya Culture Kings Tokopedia Pace Pay SHEIN Nike Nike Market
Information & bán xe máy 家樂福
SHEI 转转 Australia Place by
Exam trực tuyến Carrefour TW
N LGE.CO Jasons
M

4
Costco hibobi-enrich
Brandi STRIPE CLUB Shopee Wholesale Mitra Meesho HomePro baby's GO & Big C atome MY Pricerite
Alibaba.com Sam's Club China Bukalapak 全聯線上購
Australia childhood 實惠

Learn More: Uncover the Top Shopping Apps by Change in Yearly Downloads
Source: data.ai.Note: Combined iOS and Google Play; China is iOS only; MAU is across iPhones and Android phones ; Market-
level rankings; Breakout defined as Year-over-Year growth in Downloads or average MAU.

25
Video
Streaming

26
 VIDEO STREAMI
NG
Growth in Total Hours nt Streaming
2021 v 1
9
T tal Hours Spent
Wat hing Video
10 0
%
80
%
60
Streaming Apps Grew
52% in India Since
%
40
%
20
%
Pre- ic Levels
0

-
Pande
Most countries in Asia saw growth in time spent among
the top 20 video streaming apps, continuing the momen-
20 %
tum first seen during the initial stage of the global pan-
-
40 %
demic.
-
60 % Indonesia, Japan, and India saw the highest increases in
total hours spent across their video streaming apps in
a

y
a

a
es

y
a

ce
a

o
n

re

om
a
ke

an
si

az
re
si

t in
id
pa

di

ad

ic
po

at

an
us
ne

2021, with YouTube being the primary driver of growth.

ex
Ko
w
In

Br

m
an

en
Ja

St
Tu

t
ld

Fr
R

us
do

er
C

rg
th
or

ed

G
A

K
In

ou

A
W

d
S

te
spite access to bigger screens, consumers are still
ni
U watching content on mobile . Competition is heating
Growth in Total Hours Spent on Selec treaming
up in the space and exclusive content is a way of
Apps in India, 2021 vs 2020
drawing in new viewers. Keep track of the rapidly
changing
industry in data.ai.

Hotstar: +18% ZEE5: + 45 %

Source: data.ai
Note: Time spent on Android phones among top 20 video streaming apps
by time spent; worldwide excludes China

27
VIDEO STREAMI Number of C tries With Over ion Lifetime
NG
Downloads Am g Select treaming
T Apps
Global Expansion 60

Heats Up: Netflix Set

to Surpass 1 Million
Downloads in Over

ownloads
60 Countries in 2022

ountries Exceeding 1M
Netflix has the largest global footprint among video
streaming platforms and a robust audience in
each: with over 1 million local downloads in 60 +
20
countries.
Disney+ rivals Amazon Prime Video's global footprint,
despite launching 7 years later on mobile. In India,
however, Prime Video was the highest-ranking US-HQ'd
competitor, ranking # 6 by downloads in 2021.

Exclusive content, strategically timed releases, and 0

overseas expansion are fuelling growth in the video 2018 2018 H2 H 20 2020 2020 H2 H 2021 H2 20 22 H1
H1 1 1 H1 1 F
streaming sector — a mobile-first strategy is
needed to succeed. on Prim deo ey+ lix

Track lifetime downloads and monitor the global ce:

strategies among top players in your No lay

competitive set.

28
VIDEO STREAMI
NG

2021 Rankings by Market | Video

Streaming APAC - D AP A C -
oDwownnllooaadds s
South Japan India Australia Indonesia Singapore Thailand Philippines Vietnam Malaysia Hong Kong Taiwan
Worldwide China
Market
Korea Market

1
Tencen Netflix YouTube Hotstar Disney+ Tencent YouTube iQIYI bilibili YouTube iQIYI
YouTub Video YouTub YouTub
t
e Video e e

2
Coupang Amazon Prime MX Player Netflix Vidio Disney+ Viu Netflix VTV Go Viu
Netflix iQIYI Netflix iQIYI
Play Video

3
Amazon Prime tving TVer ZEE5 YouTube bilibili Netflix Tencent Tencent iQIYI Netflix
bilibili Viu Netflix
Video Video Video

wavve Netflix Dailyhunt 9Now iQIYI iQIYI bilibili Viu bilibili Tencent
Disney+ Youk bilibili bilibili
Video
u

Learn More: Uncover the Top Video Streaming Apps by Downloads

Source: data.ai Note: Combined iOS and Google Play; China is iOS only; Market-level rankings.
Video Streaming Apps custom categorized from the Entertainment, Photo & Video, News, Sports, News & Magazines
and Video Editors & Players categories across iOS and Google Play

29
Food & Drink

From grocery, alcohol, and convenience to

morning coffee runs, we’re focused on
making Uber Eats reliable, flexible and easy
to use.
Trusted data points from sources like data.ai
help us to measure that success and refine
our
mobile Pierre
strategy
Dimitri over
Gore-Coty

time. SVP of Delivery

Uber

30
FOOD & DRIN Quarter essions Spent in Drink
K
A Fo Growth

Sessions in Food & Over

Drink Apps Reached

A AMER EMEAR Worldwide

12 .1 Billion ,
14
B

Highest Since 10

2019 B

The pandemic expedited usage of Food & Drink apps

across the world. Despite concerns for a slowdown B
following regional re-openings , an increase in both supply
and in demand pushed market growth further than ever. 4B

After facing a decline in user sessions in India in Q2 2020 2B

due to logistics issues arising from the pandemic, India
bounced back to 12.1 billion sessions in Q4 2021. Overall, 0
2021 showed strong growth vs. 2020 , with users
spending 33% more sessions YoY in Food & Drink apps. -2B

Q1

3
3

4
2

2
Fostered by new players, partnerships , delivery , quick -

Q
Q

Q
1 8

Q 9

4 1
20
2 8

18

19
18

19

21
19

21
20
20
Q 01

Q 02
1
Q 01
fulfilment , user demand continued to increase

20

20
20

20

20

20
20

20
20
20
2

20

2
2
through - out the year, with users spending more
sessions than ever in Q4. Dive deeper in data.ai's
market leveldownloads
to see how report and sessions stack up. Australia China ia nesia pan apore South
Korea

31
 Top words by Search FOOD & DRIN
Amo ume ood & Dri K

Apps

IndIniadia
Established Markets: QSR
Terms & Delivery Dominated
zomato mc
the Top Searches in 2021
domino's pizza
delivery donalds

zomato
In established markets, users tend to search for branded keywords. In
emerging markets for mobile Food & Drink, brand awareness remains an

india opportunity.

swigg
dom
licious
dineout
grofers
For many categories on mobile, branded keywords top the charts by app
store search traffic. In this case, what users wanted , they searched for. Food
delivery terms made up 6 of the top 10 top searched terms in India.

y
os swiggy food
delivery Generic keyword opportunities within ASO surfaced in many other markets —
in 2021, user searches for "food", "delivery" and "coffee" were on the rise.
“Food” was a top 5 keyword in several regions, ranking as the #1 searched
keyword in Canada and Australia, and # 2 in Turkey.

FOOD DELIVERY Use the Keyword Search report to understand where competitors
& FAST-CASU stack up for the top organic keywords in each country .
GENERIC KEYWORDS

DISCOVERY / REWARDS / RECIPES

Source: data.ai Note: T ne within each region,

ranked by average est. keyword se words in India, Brazil, and Mexico
r Devices.
eflect
to
32
FOOD & DRIN Trend Spotlight: Rapid Delivery Apps See Strong Growth
K
in Quarterly Downloads Worldwide

International Launches 7M

& Recent Acquisitions 6M

Drive Rapid Growth

for 10-Minute Delivery
5M

4M
In 2020 , consumers wanted delivery. In 2021, consumers
wanted delivery...now. Hyper-fast grocery delivery apps
grew at speeds faster than their delivery times. 3M
Competition increases for India-based apps like Zepto as
overseas players seek to grow their global footprint.
2M
Turkish delivery company Getir hit nearly 7 million
downloads worldwide in Q4 2021, up 105% from Q1 -
1
driven by international expansion. After making their first M
acquisition in July to expand into Spain and Italy, Getir
acquired UK-based rival Weezy in November just weeks 0
before starting operations in the US — wrapping up
2021 with services in Chicago, NYC, and Boston.
-
1M Q1 Q2 2021 Q3 2021 Q4 2021
DE-based Gorillas and Flink are among several
2021
rapidly growing players both reaching over 1 million
global downloads in Q4. getir Gorillas Flink: Lebensmittel in
10min

Dive into emerging trends and players even further .

Use data.ai to help uncover new and emerging com Source: data.ai Note: iOS and Google Play combined; Select top
delivery apps marketed as having "10-minute delivery"
petitors driving global growth within rapid delivery .

33
FOOD & DRIN
K

2021 Rankings by Market | Food &

Drink APAC - D o A PA C -

South Dwownnloloadas d s Hong Kong Taiwan

Worldwide China Japan India Australia Indonesia Singapore Thailand Philippines Vietnam Malaysia
Market
Korea Market

1
mymacca's foodpanda foodpanda foodpanda
Meituan Coupang Demae-can Zomato Grab foodpanda - food foodpanda - Grab McDonald 's
UberEAT Ordering - food - food - food
Waimai Eats delivery food delivery Hong
S & O ffers delivery delivery delivery
Kong

2
Pizza Hut foodpanda -
Baedal UberEATS Swiggy Food DoorDash Grab Grab Grab BAEMIN
Zomato ele .me Delivery Grab food UberEAT
Minjok Delivery
Indonesia delivery S

3
McDonald's Domino's McDonald's McDonald's Robinhood by Purple KFC
McDonald 's Yogiyo UberEATS Jollibee Now.vn Wowprime
Dianping
Japan Pizza India App App
Ventures Company
Philippines
香港壽司郎
App Malaysia
Limited
Wowfoods

4
Menulog -
foodpanda - Order Kfc Thailand- Food McDonald's
McDonald 's KURASHIRU Grofers GrabMerchant Deliveroo Loship McDelivery
food 교촌치킨 Ordering App Deliveroo PK 雙饗
China Takeaway Malaysia
delivery 卡
Online

Learn More: Uncover the Top Food & Drink Apps by Yearly Downloads
Source: data.ai Note: Combined iOS and Google Play; China is iOS only; Market-level rankings

34
Health & Fitness
In 2021, mobile apps became more integrated in
our daily lives as people aimed to enrich their
lives while staying at home amidst Covid-19. We
believe this trend will continue as mobile apps
become more tailored to meet individual
consumer needs. In the healthcare domain, we
believe that more people will be using
smartphones, tablets, and wearable devices even
more for health management, diagnosis, and
treatment.
Takuma Ishibashi
Executive
Director , Eisai
Co., Ltd..

35
 Quarterly Health and Fitness
Ap Downloads by
Country HEALTH & FITNE
SS

Health & Fitness App

IndIniadia

120 M

110 M Downloads p 63% in

10 0 M
vs 2-YA in Indi2021 as Health
90 M
W
& ellbeing Conti ue to
be T p of
80 M

70M

60 M Mind 2 Years Into

50 M
e Pandemic
orldwide downloads of h and Fitness apps remained high
espite seeing a slight ening from a pandemic -induced high in
40 M
2020 for most coun Total downloads in India reached
30 M 245M in 2021, as above
tation , fitness and mental health apps saw
sustained pop y YoY.
20 M
In India, h & Fitness apps reached over 80M downloads in
10 M
Q2 20 the second-highest quarter since 2018 — after the
pea 115M downloads in Q2 2020 .
0

bile is a pulse check of consumer sentiment . Health , fitness

1

1
1
20 4

3
2

2
2

4
Q

Q
Q
Q

Q
Q

Q
Q

Q
1 9
18

21
20
3 8

3 9

4 9
2 9
18
18

21
20

20
20
Q 1

and mental wellbeing are top of mind for consumers. Monitor

Q 1

Q 01

Q 01
Q 01

2
20

20
20

20
20

20
20

20
20

20
20
2

2
2

market shifts in data.ai.

Source: data.ai
Note: Downloads across iOS, Google Play; China is iOS only

36
 Consumer Spend & Downloads Among To
ost Downloaded Meditation Apps Worl e
HEALTH & FITNE
SS
Consumer Spend Downloads
The Top 5 Downloaded
Meditation Ap s Saw
Calm
25% G owth YoY in C
nsumer Spend Following
Headspace
R cord Do nloads in
Meditopia
2020
Meditation apps are becoming a fast-growing subcategory within
Health and Fitness apps, accelerated by the global pandemic at the
Insight Timer
start of 2020 that has since forced many to remain indoors as
Calm remains
lockdowns the most
become the downloaded
sudden normmeditation
. app both in 2020
and 2021 worldwide , with Headspace and Meditopia rounding
out
the top 3. Although downloads softened in 2021, both Calm and
Headspace saw total time spent in their Google Play apps increase
Daily Yoga
YoY by 12% and 15%, respectively.

0 20M 40M 60M 80M 100 12 More spent in app can translate to higher revenue despite
M 0 de s in app downloads. Compare time spent among meditation
201 2020 202 to see how it correlates with revenue.
9 1
Source: data.ai
Note: Revenue and Downloads across iOS, Google Play

37
HEALTH & FITNE
SS

2021 Rankings by Market | Health &

Fitness APACAP-ADC -

oDwownnllooaadsds
South Korea Japan India Australia Indonesia Singapore Thailand Philippines Vietnam Malaysia Hong Kong Taiwan
Worldwide China
Market
Market

1
M Health 家族アルバム Aarogya Setu Check In Qld PeduliLindungi HealthHub We Do Pulse We Do Bluezone MySejahtera
PeduliLindungi Keep みてね SG Pulse LeaveHomeSafe Mi Fit
Insurance

2
Home Calorie Lose Weight Strava
美柚 女 Co-WIN Health
Workout - No
生助 제주안심코드 Counter - SafeWA We Do Pulse App for Sweatcoin VNEID Running and Dr. Kong 小米穿戴
Equipments Vaccinator App
手 Asken Diet Women Cycling
Buddy

3
Lose Weight Flo Period & Flo Period Vietnam Active
Mi Fit 他趣 Cashwalk Lunaluna 6 Pack Abs in Check In OneNUHS Ovulation & Ovulation We Do Pulse We Do Pulse
App for Health Arcade
30 Days CBR
Women Tracker Tracker Declaration

4
Self-Diagnosis
Strava ABISHKKING
Huawei of Health Google Fit HealthifyMe MyFitnessPal 6 Pack Abs in 6 Pack Abs in Pray.com We Do HealthifyMe
Aarogya Setu 30 Days Running and 30 Days Pulse Mi Fit Period
Health Status Ministry
Cycling Calendar
of Education

Learn More : Uncover the Top Health & Fitness Apps by Yearly Downloads
Source: data.ai Note: Combined iOS and Google Play; China is iOS only; Market-level rankings

38
Social
Mobile augmented reality experiences are changing
the way we live, from how we communicate and
have fun to how we shop for and discover products.
With over 6 billion AR interactions on Snapchat
every day, these aren’t distant hopes; it's the new
reality.
Thanks to the power of mobile, this cutting edge
technology is at the fingertips of everyone with a
cell phone right now, and as we look ahead to
2022 , AR will continue to evolve and grow in utility
for both
consumers andChip Kanne
businesses .
Head of North America Emerging
Sales
Snap

39
 Global Growth of Live Streaming
Apps Among Top 25 Apps
SOCIA
L
Hours t Consumer Spend Downloads

All Eyes on Live Streaming : 30 0 B

Time Spent G ew 9x in 4 Yea s

— Cultivating the 250 B

Deepest Social En
20 0 B

In 2021, time spent in the top 25 live streaming apps outpaced the social
market overall year over year by a factor of 9 — YoY growth of 40 %
compared to all social apps at 5%. 150
B
Live streaming apps are also driving consumer spend in Social apps
as consumers 'tip' their favorite content creators — with global consumer
spend in the top 25 live streaming apps in 2021 growing 6.5x from 2018 10 0
and 55 % YoY. B

Social apps are the linchpin to connection in our mo -first world .

Live streaming apps are changing the game — pportunities
providi
for live shopping , content creator compensation , powerme
creative and the rise of authenticity in social apps. Keep est
on top trends
social of t in data.ai.
0
20 18 20 19 20 20 202
1
Source: data.ai Note: Downloads and Consumer Spend across iOS, Google Play; China is iOS only.
Time spent is Android phones only

40
 Average Monthly Hours Spent Per
User in Top 5 Social Apps by Total SOCIA
L
Time

IndIniadia
TikTok's Rocket Ship
22

20
Growth : YoY Growth
18 Rates As High As
16

1
75 %
TikTok was a standout winner in per user engagement
4 among the top 5 social apps commanding the most time
12
spent in 2021.
10
It is notable that TikTok has seen the greatest in depth
8 of engagement over 4 years and had a standout year in
6 2021, off the back of an already record-breaking 2020 .

4 Meta properties in India benefited from the TikTok ban

in 2021, with engagement deepening in both
2
Facebook and Instagram by 15% and 35 %
0 respectively.
#1 # 2 Facebook # 3 Instagram # 4 Telegram # 5 Facebook Explore evolving engagement patterns, including
WhatsApp Messenger average time spent, demographic base and cross-app
Messenger usage of top players to monitor how they are carving
201 201 2020 202 out mindshare in 2022 and beyond .
8 9 1

Source; data.ai
Note: Android phones ; Excluding business-management apps; Worldwide excluding China

41
 Spotlight on Avatar Social Apps:
Worldwide Downloads

SOCIA 18
L M

Emerging Trend: Avatar Apps 16

M

Tap Into Increasing Demand 14

M

for Metaverses: Social, User- 12

M

Generated Content , Creativity 10

M

8M
Demand for avatar social apps has grown amidst interest in metaverses
in 2021, particularly H2.
6M
Among the 3 select avatar social apps including Litmatch, REALITY by Wrig
ht Flyer and ZEPETO, downloads grew 160% YoY. Litmatch emphasizes
4M
matching with friends and using a simple avatar — highlighting the overlap of
growing demand for avatar-based apps, even without a metaverse
component — 2 converging trends. Litmatch saw downloads grow 405 % 2M
YoY amidst surging demand. Among these players, ZEPETO was the top app
in India, with nearly 5 million downloads on Android Phone in 2021. 0

Q1

Q1
4
3

3
2

2
Creativity , creation and connection are at the core of growing interests

Q
Q

Q
21

4 1
20

21
21
20
20
20

Q 02
in 2022 . Mobile is the pulse of the cultural zeitgeist . Monitor rising

20
20

20
20
20

20
20

2
stars to be among the first to capture shifts in these trends.
Litmatch REALITY by Wright ZEPET
Flyer O
Source: data.ai
Note: iOS and Google Play; China is iOS only

42
SOCIA
L

2021 Rankings by Market |

Social
APACA-PADC o-

Dwownnllooadas d s
South Japan India Australia Indonesia Singapore Thailand Philippines Vietnam Malaysia Hong Kong Taiwan
Worldwide China
Market
Korea Market

Karrot LINE Instagram TikTok TikTok WhatsApp TikTok Facebook Facebook TikTok WhatsApp
TikTo TikTo Messenger LIN
k k Messenger E

TikTok Instagram MX TakaTak Instagram Snack Video Telegram Facebook Facebook TikTok WhatsApp
Instagram WeChat WeChat Facebook
Messenger Messenger

KakaoTalk TikTok Facebook Facebook Facebook TikTok Facebook TikTok Facebook Telegram
Facebook QQ Facebook TikTo
Messenger Messenger
k

4
WhatsApp Red － Instagram Gmail Snapchat Facebook Instagram Facebook Instagram Instagram Zalo Instagram Facebook
Instagram
Shop the Messenger Messenger
Messenger World

Learn More : Uncover the Top Social Apps by Yearly Downloads

Source: data.ai Note: Combined iOS and Google Play; China is iOS only; Market-level rankings; Excluding dating apps

43
Travel
DiDi as a global leader in ride-hailing services,
continues to grow rapidly in international markets
in providing affordable ride-hailing and food
delivery services in 2021. data.ai is an integral
analytics platform for our marketing planning
process. With its trusted mobile insights covering
the app landscape we are better equipped to
optimize our user acquisition, retention and
engagement programs. It also helps us prioritize
our roadmap
and plan new markets entry.
Ajay Kaul
Global Performance Marketing
Head
DiDi

44
TRAVE
L

Downloads of Travel onthly Downl s of Travel & Navigation Apps

Apps Rebound by AMER EMEAR Worldwide

Nearly 20% in India 55M

in H2 2021 50M

40M

35M
The second half of 2021 sh positive trends for
travel on mobile. H2 2021 dow ds hit 1.95 30M
worldwide, nearing pre-pandemi billion
25M
in H2 2019. els of 2 . 08
billion 0M
In India, Travel app downloads hit 259 . 5M 2 2021, up
M
from 221.7M downloads in the second half o 0.

Several countries in Europe saw strong rebound r in

5
H2 2021 after loosening shelter-in-place restrictions
travel regulations. In fact, travel growth increased 0
so
steeply over the peak summer season that downloads in

2
2
2

2
/2
0

2
2

2
2

/
2 1 /1/

1 /1/
1 1/
1 /1/

1 1/

1 1/

1 1/

1 1/

1 1/

1 1/
/2

2 1 /1

2 1 /1
0 / 1/
1/

0 1/
0 1/

0 1/

0 /1/

0 /1
Germany, Turkey, and India were up 7%, 22 %, and 5 %

32/ 0

7/
3/

4/

5/

6/

8/

9/
1

12
10

11
1/

7/

9/
4/
/

5/

2
12
11
8
1/

0
compared to H2 2019, respectively.

Identify the top apps driving growth within the Aus C India Indonesia Japan Singapore South
Korea
Travel & Navigation market .

Source: data.ai
Note: iOS and Google Play; China is iOS only

45
 nthly Session pent in Select Rideshare
TRAVE "Driver" Apps er" Apps on Android
L vs.

Drivers vs. Riders IndiaInd- iaO-

lOalaCCaabbss
Rideshare Sup ly 1. 4
B

& Demand 1

Dynamics Differ B
0 .8B

Acr
Demand for rideshare apps has ned to normal levels, 0 .6
B
even higher in some regions. In the Uber riders
nearly 212 million sessions in the app spent
ecember 0 .4B
2021.
2B
Riders spend nearly 3 sessions for every 1 d r session
on Ola Cabs in India and on Lyft in the US, sho g
demand for on-demand transport. In the UK, "sup of
available, active drivers was nearly equal with dema
-
from riders in 2021.

1- 1
20 0 1

01

20 0 -

-
2 0 -11-
2 0 0 7-
-

20 2 -

-
2 0 0 3-

2 0 0 4-

20 05-

20 0 8-

20 9-

12
2 0 01-
20 0 5-

20 9-
20 0 8-
2 01 0 4-
-

02

06
10
06

1
-

0
0

1-
1-

1
Marketplaces face the balancing act of supply

0-

1-
0-

1-

1-

1-
1-

1-

1-
0 -

0-
0-

0-

0-

21

01 2

01 2
01 2
01 2
01 2
01 2
01 02

01 2

01 2

01 2
01 2

01 2
01 2
01 02
01 2

01 2

01 2
2

20
20
and demand in real time . Monitor mobile 20

2
2
2
data to keep track of market movement.
Ola Cabs Ola
Partner
Source: data.ai
Note: Android Phones

46
TRAVE
L

2021 Rankings by Market |

Travel
APACA-PADC o-

Dwownnllooadasd s
South Japan India Australia Indonesia Singapore Thailand Philippines Vietnam Malaysia Hong Kong Taiwan
Worldwide China
Market
Korea Market

1
Google T map Google Where is my Google Gojek Gojek Google Maps Waze Google Maps Waze Google
Amap Maps Train Maps App 1933
Maps Maps

2
IRCTC Maxim:
KakaoTaxi Taxibell Uber Google Maps Google Earth Google Gojek Google 神盾測速照
Uber Ctrip Train Google Maps
taxi order Earth Maps 相
Booking
ixigo

3
Yahoo
Waze 铁路 KakaoMap ! Ola cabs Booking .com Traveloka EZ-Link Gojek Lalamove WiFi Map Lalamove MTR Mobile uTagG
12306 Japan O
Transit

4
Naver Tokyo IRCTC Rail Google be - Vietnamese YouBike 微
笑

Learn More: Uncover the Top Travel Apps by Yearly Downloads

Source: data.ai Note: Combined iOS and Google Play; China is iOS only; Market-level rankings

47
Dating

48
DATIN
G
Consumer nd on Dating A by Country
Worldwide Consumer
Spend on Dating IndIniadia

Apps Surged Past $ 35M

$ 4B in 2021, With 30M

$ 24M Coming From

India
The unabated growth in consumer spend was primarily
0M
driven by the US, Japan, the UK and China, the four
largest markets in 2021.
$ 15
For the US, Germany, Indonesia, and Japan, consumer M
spend more than doubled since 2018. Despite its population
size, India is one region that saw declining consumer spend
$ 10
on dating apps, although it is still up 18% since 2018. India is M
a unique market where, although users of dating apps may
not be spending heavily, more than 75% of Indian daters
$ 5M
have started going on hobby dates and more than 50% are
thinking
of dating as a way to explore. Mobile is perfectly
positioned to capture budding demand in this sector.
0

It is important for dating app publishers to know their 20 18 20 19 2 20 2

1
primary KPIs early, whether it is maximizing user
acquisition or revenue. See how dating apps metrics
changed year- over-year in data.ai. Note: C ogle Play

49
 DATIN
Monthly Avg Active Days vs Data Usage per User Among G
Top 10 Dating Apps Worldwide by Consumer Spend in
2021
Among the Top 10 Dating
Apps Worldwide by Consumer
Average MB per User Average Active Days

Spend, Most Apps Saw an

1,00
0
90 0

800
Increase in Usage Two Years
Into the Pandemic
700

60 0

50 0
The top grossing dating apps also tended to have high average MB per user,
40 0 signalling the rising popularity of using photos and videos to communicate.
However, higher usage does not always correlate with higher consumer
300
spend.
20 0
Tinder saw a slight decline in average MB per user but saw a record-
10
0
breaking $1.35B in consumer spend worldwide in 2021, maintaining its
0 lead thanks to a 35 % increase YoY.
ed
ir s

g
dr

pp

r
e
e

r
oo

ge

za
de

in
tM

Tinder's pricing model works well among its large user base, with its free-to-
ag

r in
Pa

gg

in
d

at
A
n
er

ee

Ba

H
G

Ti
e

D
Ta
Av

bl
M

use model that charges users for extra features such as Boosts and Super
m

in
Bu

nl
O

Likes included in in-app subscriptions and purchases. It even dynamically

F
PO

adjusts its price based on the user's age - a proxy for demand.
2020 202
1 Understanding each dating app' s target audience and user behavior
Source: data.ai Note: Android phones only; Average active days per month; "Average Sessions per User is crucial to its success. Explore engagement and monetization strategies
represents the average number of sessions per active user in a given month throughout year. Average
Active Days represents the average days of use across all active users in a given month throughout
in data.ai.
year.

50
DATIN
G

2021 Rankings by Market |

Dating
APACA-PADC o-

Dwownnllooadasd s
Hong
South Korea Japan India Australia Indonesia Singapore Thailand Philippines Vietnam Taiwan
Worldwide China Malaysia Kong
Market
Market

1
Soul －跟 WIPPY Tinder CuteU Tinder MiChat Tinder Omi Tinder Tinder
Tinder Omi Tinder Omi
随 灵魂找
到你

Tinder Pairs ZeepLive Bumble Tantan OkCupid Azar Dating.com Lamour

Badoo Momo MiChat Tantan Tantan
App Dating

3
Co ffe
Simkung tapple ParaU Hinge Tinder Bumble App Tinder Bumble App Azar e
CuteU Tantan TanDoo Lemo
Meets
Bagel
CMB

4
Message viewer - read POF Coff ee Meets

Learn More : Uncover the Top Dating Apps by Yearly Downloads

Source: data.ai Note: Combined iOS and Google Play; China is iOS only; Market-level rankings

51
Other Industries
Embracing Mobile
data.ai continues to be one of our most
trusted tools and partners, helping us
keep an eye on market trends and
competitive benchmarks. Marketability
from the game concept stage is a pivotal
strategic pillar at Rovio, so we continue
to work closely with data.ai on new
features that help us in identifying market
opportunities.

Luis de La Camara
VP
Marketing
Rovio

52
 SPORT
Hours Spent in Sports Apps S

Sports Rebounded
APAC AMER EMEAR Worldwide
in 2021: Tokyo
350M
Olympics & Return
300M
of Live Sports
250M
Drives Mobile
200M
Streaming
Hungry for new content, eyes returned to sports
in 2021. The UEFA Euro Tournament, the return
150 of NFL and fantasy football in the US and the
M Cricket World Cup in APAC were in high demand
following
100 a year with delays and limitations on live sports. In India,
M
cricket is the driver of the big peaks in user hours.
50M Globally time spent in sports apps rebounded 30 %
from 2020 back to 2019's pre-pandemic levels. Countries
seeing the greatest rebounds included: Singapore
0
(+125%), Canada (+125%), Russia (+120%), Argentina
(+105%), Indonesia (+90%), Australia (+85%) and the
1

2
1

2
12 2
/2
/

2
/

/
8 /1/

8 1/

8 1/

8 1/

9 1/

1 1/

1 1/

1 1/
9 1/

9 1/

9 1/

1 /1/
/
18 /1

18 /1

19 /1

19 /1

2 1 /1

2 1 /1
0 1/

0 1/

0 1/

0 1/
0 /1

0 /1
4/

6/

8/

6/

8/

4/

6/

8/
2/

4/

US (+70%). In India, time spent was relatively flat vs

12

12
12
10

10

10
2/

4/

6/

8/
2

2
10

2020 .
Australia China India Indonesia Japan Singapore South Monitor shifts in seasonality with data.ai.
Korea
Benchmark your app against market trends
Source: data.ai to see if you are in- line with , out - pacing or
Note: Android Phones
falling behind the market .

53
BUSINES
S Top Breakout Business Apps
by Absolute Growth in Downloads 2021 vs 2020
The Great
Resignation ? More IndIniadia

Like The Mobile - 1 WhatsApp Business

Empowered Work 2 apna

Force
the #1 breakout apps by downloads in the UK and
3 VssID

India , respectively
Job searching .
platforms like Sonic and Apna were 4 PhonePe for Business

Choosing to work for themselves : Delivery driver apps 5 Kormo Jobs

like DoorDash Driver (#1 breakout business app in the
6 Azure Authenticator
US seeing 60 % growth YoY from an already high level
of demand in 2020 ), Deliveroo Rider (#7 breakout 7 AnyDesk
app in the UK) and Baemin Riders (#3 in South Korea)
saw record levels of demand. Apps to empower 8 Documents Scanner
individuals to earn extra money or work for
themselves like 9 Uber Driver
(# 2) also saw
WhatsApp Business (#1growth
standout Worldwide ) and GetNinjas
in demand as consumers
in
Brazil Forex Tutorials - Forex
turned to mobile for career freedom. 10
Trading Simulator

Monitor how consumer behavior manifests on mobile 2M 4M 6M 8M 10 M 12M 14M 16M

18M
with data.ai. Uncover opportunities , meet your
customer needs and identify nascent trends before
your competitors . Source: data.ai
Note: iOS and Google Play, China is iOS
only

54
Top Apps & Games
2021 was a very interesting year with
new privacy rules on iOS, changes in
app store creatives moderation policy,
and the emergence of new big players
in the market of app promotion —
representing a challenge for the industry
as a whole and for us in particular. We're
fortunate that we don't have to solve
these industry headwinds alone, but in
partnership with data.ai.
Petr Abroskin
CMO Search and
Portal
Yandex

55
TOP APPS & GAMES OF 2 0
21
2021 Rankings by Market | Top Apps
DOWNLOADS
1 Instagram
2 MX TakaTak
3 Facebook
4 Snapchat
5 Meesho
6 Moj
7 Josh
8 Flipkart
9 PhoneP
e
Share Karo
1
India
0
Learn More: Uncover the Most Popular Apps By Market
Source: data.ai Note: Downloads and consumer spend based on combined iOS App Store and Google Play. MAU based on
Combined iPhone and Android Phone Monthly Active Users; Excluding pre-installed Apps. Market-level rankings
IndIniadi
a
CONSUMER SPEND MONTHLY ACTIVE USERS
Media Sharing Networks (Social WhatsApp
1 Hotstar OTT (Entertainment) 1 Communication (Social Media)
Media) Messenger
Short Videos (Entertainment) 2 Tinder Dating (Social Media) 2 Facebook Social Networks (Social Media)
Integrated Career
Social Networks (Social Media) 3 LinkedIn 3 Truecaller Caller Blocker (Social Media)
Platform (Business)
Media Sharing Networks (Social
4 Chamet Dating (Social Media) 4 Instagram Media Sharing Networks (Social Media)
Media)
Facebook
E-Commerce (C2C) (Shopping) 5 Tango Live Live Streaming (Entertainment) 5 Communication (Social Media)
Messenger
Short Videos (Entertainment) 6 YouTube Video Sharing (Entertainment) 6 Amazon E-Commerce (B2C) (Shopping)
Short Videos (Entertainment) 7 Truecaller Caller Blocker (Social Media) 7 PhoneP Digital Wallets & Payment (Finance)
e
E-Commerce (B2C) (Shopping) 8 Sony LIV OTT (Entertainment) 8 Flipkart E-Commerce (B2C) (Shopping)
Google File Management (Utility &
Digital Wallets & Payment (Finance ) 9 Productivity) 9 MX Player OTT (Entertainment)
One
File Management (Utility & 10 ZEE5 OTT (Entertainment) 10 MyJio Network Management (Utility &
Productivity) Productivity)
56
TOP APPS & GAMES OF 2 0
21

2021 Rankings by Market | Top Games

IndIniadi
a

DOWNLOADS CONSUMER SPEND MONTHLY ACTIVE USERS

1 Ludo King Board Game (Tabletop) 1 Free Fire Battle Royale (Shooting) 1 Ludo King Board Game (Tabletop)

2 Free Fire Battle Royale (Shooting) 2 Call of Duty: Mobile Team Deathmatch (Shooting) 2 PUBG MOBILE Battle Royale (Shooting)

3 Carrom Pool Board Game (Tabletop) 3 Coin Master Luck Battle (Party) 3 Free Fire Battle Royale (Shooting)

4 Bubble Shooter by Ilyon Bubble Shooter (Match) 4 Candy Crush Saga M3-Saga (Match) 4 Candy Crush Saga M3-Saga (Match)

5 Candy Crush Saga M3-Saga (Match) 5 Teen Patti Poker & Card (Casino) 5 Carrom Pool Board Game (Tabletop)

6 Subway Princess Runner Runner (Action) 6 Lords Mobile 4X March-Battle (Strategy) 6 Subway Surfers Runner (Action)

7 Join Clash 3D Action (Hypercasual) 7 Clash of Clans Build-Battle (Strategy) 7 Bubble Shooter by Ilyon Bubble Shooter (Match)

8 Temple Run Runner (Action) 8 PUBG MOBILE Battle Royale (Shooting) 8 Callbreak Multiplayer Poker & Card (Casino)

9 Hill Climb Racing Arcade Racing (Racing) 9 Gardenscapes - New Acres M3-Meta (Match) 9 Subway Princess Runner Runner (Action)

10 Bridge Race .io (Hypercasual) 10 Evony 4X March-Battle (Strategy) 10 Hill Climb Racing Arcade Racing (Racing)

Learn More: Uncover the Most Popular Games By Market

Source : data.ai Note: Downloads and consumer spend based on combined iOS App Store and Google Play. MAU based on Combined iPhone and
Android Phone Monthly Active Users; Excluding pre-installed Apps. Market-level rankings

57
TOP APPS & GAMES COMPANIES OF 2
021

2021 Rankings by Market | Top Companies -

Apps
IndIniadia

DOWNLOADS CONSUMER SPEND

Company HQ Top Apps by Downloads Company HQ Top Apps by Consumer Spend

1 Google United States Google Pay 1 Google United States YouTube

2 Meta United States Instagram 2 Disney United States Hotstar

3 Walmart United States Flipkart 3 Match Group United States Tinder

4 Reliance Industries India MyJio 4 Microsoft United States LinkedIn

5 Times Group India MX TakaTak 5 VeePro China ParaU

6 ShareChat India Moj 6 FULIAO Hong Kong Chamet

7 InShot Inc China InShot 7 TangoMe United States Tango Live

8 Dailyhunt India Josh 8 Truecaller Sweden Truecaller

9 Snap United States Snapchat 9 Sony Japan Sony LIV

10 Bharti Airtel India Wynk 10 Zee Entertainment Enterprises India ZEE5

Learn More: Uncover the Top Apps Publishers Across Different Markets
Source : data.ai Note: Combined iOS and Google Play; China is iOS only; Market-level rankings

58
TOP APPS & GAMES COMPANIES OF 2
021

2021 Rankings by Market | Top Companies - Games

IndIniadia

DOWNLOADS CONSUMER SPEND

Company HQ Top Games by Downloads Company HQ Top Games by Downloads

1 Tencent China Carrom Pool 1 Sea Singapore Free Fire

2 Jinke Culture - Outfit7 China My Talking Tom Friends 2 Activision Blizzard United States Call of Duty: Mobile

3 Azur Interactive Games Cyprus WormsZone.io 3 Playrix Ireland Gardenscapes - New Acres

4 Voodoo France Spiral Roll 4 Moon Active Israel Coin Master

5 ironSource Israel Join Clash 3D 5 Supercell Finland Clash of Clans

6 AppLovin United States Kitchen Frenzy 6 Tencent China 8 Ball Pool

7 SayGames Belarus Comics Bob 7 Octro India Teen Patti

8 Crazy Labs Israel Phone Case DIY 8 IGG China Lords Mobile

9 Gametion India Ludo King 9 Long Tech Network China Rise of Empire

10 BabyBus China Baby Panda World 10 Electronic Arts United States FIFA Soccer

Learn More: Uncover the Top Games Publishers Across Different Markets
Source: data.ai Note: Combined iOS and Google Play; China is iOS only; Market-level rankings

59
 d a ta .
ai

We Fuel Mobile
Excellence &
Monetization
Driving Organic Search Business Ad Monetization
& Paid User Development Optimization
Acquisition

Competitive Product Development International

Intelligence & Roadmap Planning Expansion

60
Disclaime
r
data.ai is a mobile market estimate service provider. data.ai
is not registered in any investment advisory capacity in any jurisdiction
globally, and does not offer any legal, financial, investment or
business advice. Nothing contained in this communication, or in any
data.ai
products, services, communications, or other offerings, should be construed
as an offer, recommendation , or solicitation to buy or sell any security or
investment, or to make any investment decisions. Any reference to past
or potential performance is not, and should not, be construed as a recom-
mendation or as a guarantee of any specific outcome. You should
always consult your own professional legal, financial, investment and
business advisors. Additionally, by providing the information herein,
data.ai
does not make any representations or warranties and does not undertake
any legal or contractual obligations whatsoever. No liability may accrue
to data.ai as a result of providing this information to you.

View Report Methodology

61
Request a Demo Toda
y data.ai