Strategic Management

A Report based on the study at

 CEO & Founder: Samrrudhi Kulkarni
CMO: Vikranth Kulkarni
Founders Co-Founder & Business Analyst: Sagar Shriram Anekar

It was started in the year

2015 in manufacturing and
Background distributing of medical equipment
Business Model Change
The business model was changed into Digital Marketing
agency after one year, involving Ms Samrrudhi Kulkarni.

• Getting Updated before the competitor

Challenges Current Trends
• Update about the competitors

Student Name : Achanti Naga ChandraMouli

 • Meliora Technologies conducts quarterly plans

They look after the budget allotment the amount

Invested in different segments like Social media,
operations, and ads. It also includes lead generations
by increasing the network
The successful strategy was creating a network with
Strategic • The NGO s because the corporate as their
’

Planning CSR
NGO s ’
program they will be connected with
where Meliora technologies have
generated multiple leads from NGO s and
’

working with them

• Once the lead is generated Meliora technologies

will be providing the free report on their website
and area of concentration for the developments
this also convert the cold leads to hot leads for
Student Name : Achanti Naga ChandraMouli
 People involved
• Mr Vikranth will be handling the strategy process

• They will have monthly meetings to discuss the ideas and to apply
them.

Planning retreats

• After the execution of their plans whatever they thought of, they were
always used to analyze that to make still better. So sometimes there
was some change in plans

PS Voice-Over Services | 2020

Student Name : Haseeb Shaik

Mission statement

Our mission is to make Digital footprints all over

the Globe by providing the best effective and
affordable services in a time-bound manner to
our clients, which will help them to stand out
and stay ahead of their competition

How
was
the
state
ment
devel
oped?
A mission statement is a simple statement
Student Name : Seema L that explains our company s goals and it
’

Benefits of engaging in
strategic planning?
strategies related to lead generation, marketing segments,
sponsorship, brand awareness, client retention even
after services, etc on a quarterly basis.
They were scheduling meetings often and discussing some
plans to meet the deadlines and targets. They will do an analysis
every quarter about their overall performance, and loopholes
which are to be filled.

No such major cost involved for strategic plannings

major costs involved
start-up cost = 1.2 lakh

A Partnership firm, planning to convert as PVT.LTD company

Student Name : Prajwal VJ

 Any changes in the strategic-planning process?

• Anticipating to grow more

• The strategic planning
process in their company is
done through quarterly
meetings held with groups of
• Process helps in
reviewing, planning,
amending their strategies
in line with market
in terms of technological
implementation in this
process.
• They don t see any
’

9 or 10. conditions and required change in the

advancements current strategic planning
process

Systems, tools, processes, analytical and data management skills to build

your success measurement ?
• Conduct meetings to analyze their performances and build new
strategies every quarter.

• They use customer satisfaction as a measure of performance rather than the leads generated this helps
in improving the quality of business and services they provide.
Student Name : Tripura Gayatri
 What makes your organization stand out amongst the competition?

They build these there is a risk of

They provide a They Irrespective of such
strategies on the basis losing the
complete analysis provide this risks and loss they
of data collected customer to the
of the client s continue to provide this
’

regarding the current initial

current situation competitors service and are able to
spending pattern of service of after providing
regarding 1. The build relations with
the client in analysis for
client s technical the reports. It their customers and
marketing, client s
’

issues and 2.
’
free. also happens gain their trust. This
competitors, their
Strategic report. while the client makes them stand out
strategies, market
goes to their amongst their
practices, possible
competitor with competitors.
areas of exploration in
the strategy they
the market.
provided.
Student Name : Tripura Gayatri
Thank you