Group 5

Fazil Mehamudh S 2101084

Kandlikar Vyoma Sanjay 2101090

Mohamed Surfaraz 2101098

Mohit Verma 2101100

Yash Goyal 2101129

Nupur 2101134

House at Hands
 Industry Reality
• House Rental in India is unorganized and majorly
driven by brokers and mediators
• House Owners find it difficult to find right suitors
• The major concerns for house owners are conflicts
that might arise at the time of rent payments and
vacating the tenant c

Assumptions
• Residential Market in India will continue to bounce
back since most workforce are returning to cities
post Covid Lockdown
• Model Tenancy Act,2021 is not yet passed and
implemented in India and existing norms are still
followed
 Rental Housing In India
Unavailability of organized market place or industry body
for rental housing in India

Rental Housing Market in urban

areas is growing and is still not
tapped fully

Rental Housing Rental Housing has been

neglected in India compared
to house ownership

Void of efficient regulation for

rental housing ecosystem in
India
 Rental Housing in India (Urban)

71 % of India’s Residential market

23.72 urban million households
are in urban region
are rented out

Around 12.3 million households

Remain vacant

Real estate sector to Reach

market size of 1 trillion dollar by 2030 Gurugram , Pune, Greater Mumbai ,
are main contributors in vacant houses

Source: Knightfrank
 Porter’s Five Forces

Competition in Medium
the Industry Potential
New Entry
Threat from
High
New Entrants
Threat from Substitute Suppliers
Products and/or Low Buyers
Competitive
Services
Rivalry
Bargaining Power
Low of Customers
(buyers)
Bargaining power of High Substitutes
suppliers
Segmentation of Target Consumers
Target Consumers and their pain points
 Steps Target
Audience:

in
House-
Unique selling Owners and
Tenants
Product proposition: a
platform where
Product Benefits:
Owners & Tenants
owners list & get benefit from
positioning manage their own
property
using this product

PRODUCT
POSITIONING
Competitors : There Promotion:
are competitors in premium membership
the market which are enables managing the
expensive than this property for the contract
product time on their behalf

Problem solution:
To overcome largely
unorganized and informal
nature of the rental housing
market, ‘HaH’ is the
solution
 Place Promotion
 The primary platform is the application and  The primary way to promote this business
website would be using digital marketing (SEO and
 .The distribution channel is direct and through SCO).
the executive.  Providing advertisements on youtube.
 The operating system of the service  Promotion on social media like Instagram,
distribution is mainly hybrid. LinkedIn, and Facebook.
 Channel partners are mainly locals.  Promotion by Public relations activities.
 Proposed Solution

PROCESS SERVICE
To provide a platform where House at Hand(HAH) offers
house owners in Tier 1 Cities a service driven housing
can list their house for rental solution for house owners
and avail property House At
management Hand

VALUE PROPOSITION VALUE

House Owners can select HAH would co-ordinate
premium membership which rental process like physical
enables HAH to manage the visits of tenants , legal
property for the contract time on documents and tenant
their behalf screening
OPERATION
HAH would act as rental operator and provides
services such as rent collection, vacating tenant and
other operations
 House at Hand Plan Offerings

Subscription Documentation Rental Legal

PLAN Listing House Visit Rent Collection
Fees Process Commission Support

BASIC FREE for 60 days N/A N/A N/A N/A N/A N/A

One time payment with

GOLD FREE throughout plans for 3-months,6- YES YES N/A N/A N/A
subscription months and Till rent
out

One time payment with

PLATINUM FREE throughout plans for 3-months,6- 10 % of monthly
subscription months and Till rent YES YES YES rent YES
out
 User Journey of House Owner
Selects Owner as Lists property for
Clicks on HAH mode rent

Selects Plan Agreement for

Pays Subscription
(Platinum) property
Fees
management

Handover key to
Executive
HAH arranges rental
agreement once both
parties agrees
Co-ordinates
Executives showcase communication
property to suitors between Owner and
HAH service is done tenant
after this stage if the
Tenant moves in to plan chosen is Gold HAH collects rent and
the property deposits to owner via
portal

HAH co-ordinates Executives evaluate Legal support in case

vacating of tenant house and close out tenant continues
the exit illegal possession
 User Journey of Tenant
Clicks on HAH Selects Tenant as
mode Browses through
properties listed

Chooses a property Based on the Plan of

the listing owner visit Basic-Contact
to visit number will be
is planned
shared

Tenant Screening
Executive showcases is Initialized Co-ordinates
HAH arranges rental
the property communication
agreement once
(Gold &Diamond) between Owner and
both parties agrees
tenant
HAH service is done
after this stage if the
Tenant moves in to plan chosen is Gold HAH collects rent and Executives evaluate
the property deposits to owner via house and close out
portal the exit if tenant
decides to vacate
 Value for Stake Holders
House Owners
• Tenant Screening ensures better
credibility of suitors availing property
• Dependence on Brokers is eliminated
• Boon for house owners staying at other
state and cities
• Hassle free rent collection through the
portal
• Documentation and handover is taken
care by HAH
• HAH is accountable for vacating the
tenants
• HAH provides legal support in case of
illegal possession by tenants
Tenants
• Houseowner- Tenant conflicts would be
avoided
• House hunting process becomes more
transparent
• Flexibility in scheduling house visits
since executives are handling it
• Sudden Rent increase and additional
charges wont be levied
• Security Deposit would be returned fully
unless major damages are done
• Hassle free relocation to newer cities
 House at Hand - Strategy

Develop Initial Hire Screen Advertise Expand

Recruit
Utilize digital
To Build a Start Operation Executives with Partnership with Based on Market
marketing and
website/app that at a single city Real estate credit agencies response expand
media marketing
functions as like Gurugram or experience to co- to conduct to other Tier 1
to increase brand
platform Mumbai ordinate field Tenant Screening cities
outreach
operations

Response driven Strategy

 Key Performance Indicators
Metric
Acquisition Total number of Visits
Average Time Spent
Activation Number of Signups
Number of Listings
Revenue Number of Listings in paid
plans
Conversion Rate of Basic to
paid Plans
Reason
Number of Visits to the site would
indicate interest towards site
Average time spent by a visitor in the
site would show whether users are
ready to engage with the platform
Number of Registered users indicate
conversion of visitors to users
Total number of listings in the platform
indicates customer onboarding
Higher number of paid listings indicates
customer interest in the unique
proposition the platform offers
Conversion of listings from basic to paid
plans indicates user’s willingness to
upgrade and receive service
 WIRE FRAMES OF SELECT PAGES

User can select any mode to

User Sign Up & Sign In page
browse the portal/app
 Payment page for Rent
Property Listing Page
and Plan Subscription