Professional Documents
Culture Documents
Brand Research
Brand Research
BRANDS
SONY
TITAN
CASIO
DRESSBERRY
PEOPLE
FOREVER 21
ROADSTERS
ADIDAS
CROSSBEATS
BOAT
AJIO
MARKS & SPENCER
ANOUK
THE SOULED STORE
CATWALK
JOCKEY
BRAND PLATFORM INFO
ONLY ONLINE STORES
• DRESSBERRY
• CROSSBEATS
ONLINE AND OFFLINE STORES
• TITAN THE SOULED STORE
• ADIDAS CATWALK
• PEOPLE CASIO
• ROADSTER JOCKEY
• BOAT
• AJIO
• ANOUK
• SONY
• FOREVER 21
BRAND INFO
INDIAN BRANDS
INTERNATIONAL BRANDS
• TITAN CATWALK
• SONY
• DRESSBERRY THE SOULED STORE
• PEOPLE
• CASIO
• ROADSTER
• FOREVER 21
• CROSSBEATS
• ADIDAS
• BOAT
• MARKS & SPENCER
• AJIO
• JOCKEY
• ANOUK
BASIC RESEARCH OF BRANDS
SONY
SONY IS A JAPANESE MULTINATIONAL CONGLOMERATE CORPORATION HEADQUARTERED IN KŌNAN,
MINATO, TOKYO, JAPAN.[7] AS A MAJOR TECHNOLOGY COMPANY, IT OPERATES AS ONE OF THE WORLD'S LARGEST
MANUFACTURERS OF CONSUMER AND PROFESSIONAL ELECTRONIC PRODUCTS, THE LARGEST
VIDEO GAME CONSOLE COMPANY AND THE LARGEST VIDEO GAME PUBLISHER. THROUGH
SONY ENTERTAINMENT INC, IT IS ONE OF THE LARGEST MUSIC COMPANIES (LARGEST MUSIC PUBLISHER &
SECOND LARGEST RECORD LABEL) AND THE THIRD LARGEST FILM STUDIO, MAKING IT ONE OF THE MOST
COMPREHENSIVE MEDIA COMPANIES.
TITAN
TITAN COMPANY COMMENCED OPERATIONS IN 1984 UNDER THE NAME TITAN WATCHES LIMITED. IN
1994, TITAN DIVERSIFIED INTO JEWELLERY WITH TANISHQ AND SUBSEQUENTLY INTO EYEWEAR WITH
TITAN EYEPLUS. IN 2005, IT LAUNCHED ITS YOUTH FASHION ACCESSORIES BRAND FASTRACK.[9] THE
COMPANY IS THE LARGEST BRANDED JEWELLERY MAKER IN INDIA, WITH MORE THAN 80 PERCENT OF ITS
TOTAL REVENUES COMING FROM THE JEWELLERY SEGMENT.[ AS OF 2019, IT IS ALSO THE FIFTH-LARGEST
WATCH MANUFACTURER IN THE WORLD.
CASIO
CASIO IS A JAPANESE MULTINATIONAL ELECTRONICS MANUFACTURING CORPORATION HEADQUARTERED
IN SHIBUYA, TOKYO, JAPAN. ITS PRODUCTS INCLUDE CALCULATORS, MOBILE PHONES, DIGITAL CAMERAS,
ELECTRONIC MUSICAL INSTRUMENTS, AND ANALOGUE AND DIGITAL WATCHES.
DRESSBERRY
DRESSBERRY ONLINE STORE IN INDIA. ITS PRODUCTS INCLUDES APPARELS, FOOTWEAR, ACCESSORIES , CLOTHES
ETC…DRESSBERRY IS A PART OF MYNTRA AND MADE ITS DEBUT IN 2013.
PEOPLE
A FAST‐FASHION BRAND FOR THE YOUTH, PEOPLE IS A ONE‐STOP DESTINATION FOR INTERNATIONAL AND
FASHION FORWARD STYLES. CATERING TO YOUNG MEN AND WOMEN, THE PRODUCT LINE IS
CHARACTERIZED BY ATTITUDE THAT IS STREET PERFECT AND COLLEGE READY.
FOREVER 21
FOREVER 21, STYLIZED AS FOREVER 21, IS AN AMERICAN FAST FASHION RETAILER
HEADQUARTERED IN LOS ANGELES, CALIFORNIA, UNITED STATES. FOREVER 21 IS KNOWN FOR ITS
FASHIONABLE AND TRENDY OFFERINGS WITH VERY LOW PRICING, WHILE IT IS AN EPITOME OF
THE RAPIDLY-GROWING FAST FASHION INDUSTRY.[5][6] THE COMPANY SELLS ACCESSORIES,
BEAUTY PRODUCTS, HOME GOODS, AND CLOTHING FOR WOMEN, MEN AND CHILDREN.
ROADSTER
ROADSTER, MYNTRA'S OUTDOOR LIFESTYLE BRAND, HAS LAUNCHED AN ALL-NEW LICENSED ROADSTER MOTOGP
COLLECTION, BECOMING THE FIRST INDIAN BRAND TO ENTER INTO AN EXCLUSIVE COLLABORATION WITH THE
WORLD'S PREMIER MOTORCYCLING CHAMPIONSHIP. THE SPECIAL-EDITION ROADSTER MOTOGP COLLECTION
INCLUDES JACKETS, DENIMS AND T-SHIRTS.
ADIDAS
ADIDAS AG IS A GERMAN MULTINATIONAL CORPORATION, FOUNDED AND HEADQUARTERED IN
HERZOGENAURACH, BAVARIA, THAT DESIGNS AND MANUFACTURES SHOES, CLOTHING AND ACCESSORIES. IT IS THE
LARGEST SPORTSWEAR MANUFACTURER IN EUROPE, AND THE SECOND LARGEST IN THE WORLD, AFTER NIKE.
CROSSBEATS
IN 2015, TWO INDIAN-ORIGIN BROTHERS FOUNDED CROSSBEATS, A RELATIVELY OBSCURE COMPANY IN
THE MUSIC MARKET. TRUE WIRELESS AND WIRELESS EARBUDS ARE AVAILABLE IN A WIDE RANGE OF
STYLES. THE COMPANY WAS FORMED TO PROVIDE INDIANS WITH AFFORDABLE, HIGH-QUALITY
ELECTRICAL DEVICES.
BOAT
BOAT IS AN INDIA-BASED CONSUMER ELECTRONICS BRAND ESTABLISHED IN 2015. BOAT IS A LIFESTYLE
BRAND THAT DEALS WITH FASHIONABLE CONSUMER ELECTRONICS INCLUDING EARPHONES,
HEADPHONES, SPEAKERS, TRAVEL CHARGERS, AND PREMIUM RUGGED CABLES. BOAT’S PRODUCTS BLEND
INTO PEOPLE’S DAILY LIFESTYLE, ALMOST TO THE POINT OF BEING A FASHION ACCESSORY AND A PERFECT
FIT FOR THEIR AMBIENT SURROUNDINGS.
AJIO
AJIO, A FASHION AND LIFESTYLE BRAND, IS RELIANCE RETAIL’S DIGITAL COMMERCE INITIATIVE AND IS THE
ULTIMATE FASHION DESTINATION FOR STYLES THAT ARE HANDPICKED, ON TREND AND AT PRICES THAT
ARE THE BEST YOU’LL FIND ANYWHERE.
JOCKEY
JOCKEY INTERNATIONAL, INC. IS AN AMERICAN MANUFACTURER AND RETAILER OF UNDERWEAR,
SLEEPWEAR, AND SPORTSWEAR FOR MEN, WOMEN, AND CHILDREN. THE COMPANY IS BASED IN
KENOSHA, WISCONSIN.
FRIENDS SERIES