Amazon.

com
Akeel Merchant
Vikalp Rajput
Swetha Kale
Girija Poppawallu
Agenda
Introduction
Business Strategy
Areas of growth
Timeline
Summary

2
Introduction
How it started!

Amazon.com, Inc. is an American-Based Multinational E-commerce company found in 1994 by

Jeff Bezoz. It’s headquarters is in Seattle, Washington D.C where it was originally found. It was
initially found in 1994, but was launched in market as an online bookstore in the year 1995. Later in
1997/1998, they started to sell music, videos, DVDs, VHSs, CDs and MP3. Except selling goods,
they launched Amazon Web Services (AWS) which provided data on website popularity, internet
traffic patterns and other statistics for market and developers. Now it is one of the biggest e-
commerce business to sell almost all kind of good services online and known as ‘The Everything
Store’.
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Strategies
How do they do it?
Strategies Overview

Multi-level sales Strategy

Business Level Strategy

5
 Multi-Level Strategy
Amazon employs the business-to-consumer (B2C)relationships between them and the customers. And, Business-to-business relationships
between them and the suppliers. Later, switched to customer-to-customer with the help of amazon marketplace which is just like a
middleman or intermediary program to make transaction and communication much easy.

Amazon allow any customer or anyone to sell almost anything by using their platform.

Even some of the larger e-commerce companies sell their products through Amazon using the amazon.com website. They list their
product on website and end up order processing and order fulfillment.

Amazon opened a physical book store in seattle and is reported that they’re planning to open brick and motor stores in Germany.

They even launched luxury stores on its mobile app.

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 “Business opportunities are like
buses. There's always another one

”
coming.
Richard Branson

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 Meet our team
Takuma Hayashi Mirjam Nilsson
President Chief Executive Officer

Flora Berggren Rajesh Santoshi

Chief Operation Officer VP Marketing

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 The full team

Takuma Hayashi Mirjam Nilsson Flora Berggren Rajesh Santoshi

President Chief Executive Officer Chief Operations Manager VP Marketing

Graham Barnes Rowan Murphy Elizabeth Moore Robin Kline

VP Product SEO Strategist Product Designer Content Developer

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 Plan for product launch 

1 2 3 4 5
Planning Marketing Design Strategy Launch
Synergize scalable Disseminate Coordinate Foster holistically Deploy strategic
e-commerce standardized metrics e-business applications superior methodologies networks with
compelling e-business
needs

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 Timeline
Sep 20XX Jan 20XX May 20XX
Synergize scalable Coordinate e-business Deploy strategic networks with
e-commerce applications compelling e-business needs

Foster holistically superior

Disseminate standardized metrics methodologies

Nov 20XX March 20XX

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 Areas of focus
B2B market scenarios Cloud-based opportunities
Develop winning strategies to keep ahead Iterative approaches to corporate strategy
of the competition Establish a management framework from
Capitalize on low-hanging fruit to identify the inside
a ballpark value
Visualize customer directed convergence

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 How we get there
ROI
Envision multimedia-based
expertise and cross-media
growth strategies
Visualize quality intellectual
capital
Engage worldwide
methodologies with web-
enabled technologies
Niche Markets
Pursue scalable customer
service through sustainable
strategies
Engage top-line web
services with cutting-edge
deliverables
Supply chains
Cultivate one-to-one
customer service with robust
ideas
Maximize timely
deliverables for real-time
schemas

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 Summary

At Contoso, we believe in giving 110%. By using our next-generation data

architecture, we help organizations virtually manage agile workflows. We
thrive because of our market knowledge and great team behind our product.
As our CEO says, "Efficiencies will come from proactively transforming how
we do business."

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Thank you
Mirjam Nilsson​
mirjam@contoso.com
www.contoso.com