STARBUCKS

ANURAG SINGH
BCOM(H)
146212115739
 COMPANY PROFILE
• Starbucks Corporation is an American multinational chain of 
coffeehouses and roastery reserves headquartered in 
Seattle, Washington. It is the world's largest coffeehouse chain.
• As of November 2021, the company had 33,833 stores in 80
countries, 15,444 of which were located in the United States.
Out of Starbucks' U.S.-based stores, over 8,900 are company-
operated, while the remainder are licensed.[3]
• The rise of the second wave of coffee culture is generally
attributed to Starbucks, which introduced a wider variety of
coffee experiences. 
 HISTORY
• Starbucks was founded in 1971 by Jerry Baldwin, Zev Siegl, and Gordon Bowker at
Seattle's Pike Place Market. During the early 1980s, they sold the company to 
Howard Schultz who – after a business trip to Milan, Italy – decided to convert the 
coffee bean store into a coffeeshop serving espresso-based drinks.

• As chief executive officer from 1986 to 2000, Schultz's first tenure led to an
aggressive expansion of the franchise, first in Seattle, then across the 
West Coast of the United States.

• Schultz was succeeded by Orin Smith who ran the company for five years and
positioned Starbucks as a large player in fair trade coffee, increasing sales to $5
billion. Jim Donald served as chief executive officer from 2005 to 2008, orchestrating
a large-scale earnings expansion.

• Schultz returned as CEO during the financial crisis of 2007–08 and spent the

succeeding decade growing the company's market share, expanding its offerings, and
reorienting the brand around corporate social responsibility. Kevin Johnson, the current
OARD CONFIGURATION
 PRODUCTS
DRINKS
•Hot Coffees.
•Hot Teas.
•Hot Drinks.
•Frappuccino Blended Beverages.
•Cold Coffees.
•Iced Teas.
•Cold Drinks.

To be continued…
 FOOD

•Hot Breakfast
•Bakery
•Lunch
•Snacks & Sweets
•Oatmeal & Yogurt
INANCIAL POSITION
• For the fiscal year ended 03 October 2021,
Starbucks Corporation revenues increased
24% to $29.06B.
• Net income increased from $928.3M to
$4.2B.
• Revenues reflect Americas segment increase
of 25% to $20.45B, International segment
increase of 32% to $6.92B, United States
segment increase of 21% to $20.38B, China
segment increase of 42% to $3.67B,
Comparable Store Sales (Growth- %), int.
increase from -19to 16%.
SW0T ANALYSIS
OINT VENTURE
Tata Starbucks Private Limited,
formerly known as Tata Starbucks
Limited, is a 50:50 joint venture company,
owned by Tata Consumer Products and
Starbucks Corporation, that owns and
operates Starbucks outlets in India. The
outlets are branded Starbucks "A Tata
Alliance".
FUTURE MILESTONES
• Starbucks plans to accelerate its new format
expansion, like pickup and curbside, projecting that it
will expand drive-thru to nearly 45 percent of its
U.S. portfolio by 2023, up almost 10 percent from
fiscal 2020. 

• “We made the strategic decision to transform the

store portfolio in the United States,” CEO Kevin
Johnson said. “We basically repositioned nearly 600
stores to better serve our customers and give us
better economics. “That strategic decision today is
giving us margin expansion and an elevated customer
experience.”
THANK
YOU