Carrot and Squash Muffins

GROUP 9
Group Members:
Caberro, Khessel Kate
Dado, Krystel
Deinla, Nathalie V.
Fabi, Marvin
Labanan, Rica
Pabunan, Katleen
Workshop on Branding:
 1st Cut Decision
Group 9 BTLED H.E 2A
OPPORTUNITIES Pros Cons
Products/Services

1. Cheesy Tuna Pie  Easy to make  May cause bloating,

 It is good for snacks stomach pain, and
 It is affordable but tasty diarrhea
 Tuna is an excellent source  Part-sweet and part salty
of vitamin B12, an  Not Always Easy to Find
essential vitamin needed
to make DNA. Vitamin B12
also helps you to form new
red blood cells and prevent
the development of
anemia.
OPPORTUNITIES
Products/Services
2. Carrot and Squash Muffins
Pros Cons
 The ingredients are easy to  It is also loaded with fat and
find in the market and the sugar.
price also is cheap.
 They can strengthen your
bones.
 Carrots have calcium and
vitamin K, both of which are
important for bone health.
OPPORTUNITIES
Products/Services
3. Saba Nut (Saging Saba na
Doughnut)
Pros Cons
 Easy to find  Side effects to banana are rare
 Less expensive however it may include
 It's excellent source of bloating, gas, cramping, softer
vitamins A, B, and C, and stools, nausea, and vomiting.
contain dietary fiber and iron.
 It's good for diet because it's
contained small calories.
 It's protect your system from
infections, along with boosting
antioxidant activity in the
body.
OPPORTUNITIES Pros Cons
Products/Services

4. Crunchy Veggie  Spinach branches can be used • Easily get fed up or loss of
 Ingredients are affordable appetite
 Vegetables are important • Cooking oil can also increase
sources of many nutrients, free radicals in the body, which
including potassium, dietary can cause inflammation.
fiber, folate, vitamin A, and
vitamin C
 Kangkong is a great source for
vitamin-A which is essential for
the health of skin, hair, and
vision.
OPPORTUNITIES
Products/Services
5. Crunchy Fried Banana Dragon
Pros Cons
 Easy to make  Side effects to banana are rare
 Less Expensive however it may include bloating,
 Easy to find gas, cramping, softer stools,
 Rich of nutrients because of nausea, and vomiting.
Banana on it. (Bananas are one of  It will cause diabetes because it’s
the best fruit sources of vitamin too sweet.
B6​, Bananas are respectable
sources of vitamin C, Potassium in
bananas is good for your heart
health and blood pressure,
Bananas can aid digestion and
help beat gastrointestinal issues,
 Bananas give you energy – minus
the fats and cholesterol​)
 Can be popular to kids/youngsters
 because of chocolates.
OPPORTUNITIES SELECTION SUITABILITY FEASIBILITY Skills TOTAL
CRITERIA

1.Cheesy   4 4 4 12
Tuna Pie
2. Carrot and   3 4 4 11
Squash
Muffins
3. Saba Nut   4 5 4 13
(Saging Saba
na Doughnut)

4. Crunchy   5 5 4 14
Veggie
5. Crunchy   4 5 4 13
Fried Banana
Dragon
 Scoring Key:
• 0 – Does not satisfy
• 5 – Strongly satisfy
OPPORTUNI Level of Creativity Effort Skills TOTAL
TIES Difficulty
1.Cheesy  3 4 5 4 16
Tuna Pie
2. Carrot and  4 4 5 5 18
Squash
Muffins
3. Saba Nut  3 4 4 4 15
(Saging Saba
na
Doughnut)
4. Crunchy  2 3 4 4 13
Veggie
5. Crunchy  3 4 4 4 15
Fried Banana
Dragon
 Scoring Key:
• 0 – Does not satisfy
• 5 – Strongly satisfy
 III. ENVIRONMENTAL ANALYSIS (SWOT)

WEAKNESSES
STRENGTHS Ingredients are expensive
Quality Capital/Funds
Limited baking tools and
Nutritional Value equipment/machine
Manpower Financial Resources
Taste Strong competitors
Negative feedback

OPPORTUNITIES THREATS
Makes the ordering
processes easier.
Weather
Free and cheap Marketing Material shortage
Greater Reach Market demand dries
The convenience of Mobile up
Ordering. Competitors
 III. ENVIRONMENTAL ANALYSIS (SWOT)

Resources Analysis
RESOURCES STRENGHTS WEAKNESSES
Money 
Materials 
Machines 
Methods 
Manpower 
Management 
Moment (Time) 
 III. ENVIRONMENTAL ANALYSIS (SWOT)

Resources Analysis
ENVIRONMENT OPPORTUNITIES THREATS
Socio-Cultural 
Technological & Technical 
Economic 
Natural 
Political 
Peace and order 
Population 
Government Program 
 WORKSHOP ON DEFENDING YOUR TARGET MARKET:

PRODUCTS TARGET SPECIFIC SEGMENTS CAPTURE NEEDS AND

COSTUMERS/ MARKET PREFERENCES

• Carrot and • Children ages 16- • Children and • Needed in their

Squash Muffins 18 Adult in Tacloban snacks and even
• Any Adult age Area. in other events
and also for gifts.
 Workshop of Transportation Mode:

Delivery Strategies Mode of Transportation used Reasons

• Meet Up • By foot • It lessens the expenses
of the costumer and
seller
• Free Delivery • Multicab • To make sure that the
product delivered fast
and safe to the
costumer

• COD • Any type of vehicles • To make sure that the

money of the buyer is
safe
 Workshop on My Price Menu:

Product Ordinary Price Price Strategy Strategic: Selling Price

• Carrot Squash • 2oo pesos • Market skimming • If you buy 2
Muffins (per box) pricing strategy dozens you will
6 pcs get 2 free
muffins
 Workshop in Promotion Strategies:

Types of Promotion Details When will it be Estimated Cost

implemented

• Social Media • Posting in our • March 2022

(Stories, Post) social media before selling
• Digital product
Promotion

• Advertising • Tarpulin • While selling the

product
on/before
• Sales • Free delivery • While selling the
Promotion within Tacloban product
 Workshop on People:

People Need Number of Distribution of Reasons

place

• Wholesaler • 5 Tacloban • To increase the product

distribution area.
• Sales Agent • 2 Mc Arthur Leyte and • In charge for carrot
Marabut Samar squash muffins in Mc.
Arthur Leyte and
Marabut Samar.
 Workshop on Product Packaging:
Kind of Packaging Material Used Supplier Amount
• Cupcake Liners • Paper • Kitchenworld • 50 pesos for 100
pcs.
• Cupcake box • Brown Plastic • Kitchenworld • 20 pesos per box
Paper
 Workshop on Labeling :
Nutrition Facts Ingredients
Vitamins A – 9% Squash
6 – 26% Almonds
C – 24% All Purpose Flour
Potassium – 9% Eggs
Magnesium – 73% Baking Powder
Fiber (Dietary) – 13% Baking Soda
Iron – 37% Evaporated Milk
Sodium – 20% Butter
Facts – 24% Chocolate Chips
Calories - 377 Cashew Nuts
Cholesterol – 10% Almond
Total Carbohydrates – 18%