Learning Outcomes

At the end of the lesson, you should be able to:

 discuss about retail design;

 determine the retail layout strategies;
 INTRODUCTION
 In today’s fiercely competitive retail markets, you
need an effective store design that attracts new
customers and keep them coming back.
 Good retail design attracts customers to your
store and encourage them to stay longer, see
more and buy more.
 The principles and techniques in this guide can
help you design a competitive retail space.
ABSTRACTION
 Promotion refers to the advancement of
employee’s rank or position in a hierarchical
structure.
 In marketing, promotions refer to a different
sort of advancement.
Retail Layout Strategies
 a retail store requires comprehensive
marketing plan, from determining the
products being sold to how the in-store
advertising materials will be displayed.

 Part of the planning is developing effective

retail layout strategies.
Each retail store needs to address basic strategy
concepts, monitor customer response to any
strategies used, and make changes that improve
sales.
Walking space – a good retail store layout allows for
sufficient walking space for customers.
 The aisles must be wide enough to accommodate
traffic flowing in both directions.
 The ability of customers to easily navigate your
aisles is important in retail layout design.
Flow – the layout of your retail store should
allow customers to enter from the front
and be encouraged to walk to the back of
the store.
 This increases the amount o time that
the customers spend in the store and
boost the chances that they will buy
more product.
Eye level – putting products at the proper
eye level will help to improve sales.

 But it is important to remember whose

eye level you are trying to reach.
Display Cases – display cases serve several
important functions in the layout of a retail
store.
 Expensive product can be put in a lighted
display case to draw attention to it.

 The display case also acts as a countertop

customer interaction area for convenience.
 Shop Layout and Fixture
 Your shop’s layout and fitting create
promotional spaces where you can feature
your products and engage with your
customers.
 Getting your shop design right now will help
you attract customers and increase product
sales in the future.
 Choosing a shop layout. Position shelves
and racks to optimize your customer traffic
flows through the store. Popular layout
patterns include:

Grids – using the outer walls of the shop to

create small proportional display spaces
within the store.
Geometrics – combining display racks
and fixtures at irregular angles to keep
customers surprised and engage.

Diagonals – using diagonal lanes and

display walls to encourage traffic flow
throughout the store and improve
cashier and customer visibility.
Angels – using angels in store fixtures and
walls to improve traffic flow and create a
high-end retail space.
Retail Shop fitting strategy
 Shop fitting is the process of configuring the inside
of a shop to meet the needs of the owner and
various users.
 The first steps in this process is an assessment of the
space, complete with detailed measurements and
evaluation of immovable walls and other fixtures.
 With this information in hand, it is possible to start
roughing out design layouts.
 These must take the purpose of the store into
account.
 Make shop fitting and retail strategy work
 To compete with global retailers today, you
must ensure that your shop fitting and retail
strategy work for you and not against you.
 However, this does not mean that you need to
give up, as we are here to offer the following
valuable advice on how to compete with them
in an effective manner.
1. Create an efficient flow throughout your
store:
 your entire store should operate efficiently
from stocking the racks to servicing
customers.
 An effective fit out can improve this flow by
providing the ideal layout, displays, storage
racks and other important elements pertinent
to your business.
2. Add the latest in Display technology:
 wow your customers with the latest display
technology, such as levitating displays for
bottles and other products to interactive
screens where they can learn additional
products facts without the need of a sales
associate
3. Make your store a pleasant and easy place to
shop:
 decorate your store in an eye- catching
manner as part of your branding efforts.
4. Provide your local customers with fast selling
products: since you know your local customer
better than global retailers do, you can offer
them the products that they need or are in
search of daily.
5. display new products in prominent places: on
top of your standard line up of products,
tantalize the sense of your customer with new
offerings on a regular basis.