This document discusses the features and functions of different online communities. It focuses on social networking communities, describing key features such as profiles that members can personalize with biographical details, the ability to connect with others by friending or following them, viewing updates on streams/walls/timelines, posting statuses, and organizing contacts into groups/lists/circles. The goal of social networks is to allow members to connect through shared interests while enabling targeted marketing through analysis of user-posted information.
This document discusses the features and functions of different online communities. It focuses on social networking communities, describing key features such as profiles that members can personalize with biographical details, the ability to connect with others by friending or following them, viewing updates on streams/walls/timelines, posting statuses, and organizing contacts into groups/lists/circles. The goal of social networks is to allow members to connect through shared interests while enabling targeted marketing through analysis of user-posted information.
This document discusses the features and functions of different online communities. It focuses on social networking communities, describing key features such as profiles that members can personalize with biographical details, the ability to connect with others by friending or following them, viewing updates on streams/walls/timelines, posting statuses, and organizing contacts into groups/lists/circles. The goal of social networks is to allow members to connect through shared interests while enabling targeted marketing through analysis of user-posted information.
DIFFERENT ONINE COMMUNITIES • Each type of online community has: • A function which is what it does for people who use it • Features which enable its function • Online community: a group of people with a shared common interest who communicate online.
• Member: someone who is part of an online
community. SOCIAL NETWORKING COMMUNITIES • Social network is the practice of forming groups in a society. Online social network communities allow members to connect through shared interests or relationships. For example for online social networking communities include Facebook, Baidu and Twitter. FEATURES THAT ENABLE THE FUNCTION OF SOCIAL NETWORKING COMMUNITIES PROFILES
• A collection of user's information is known as
profile. • You can add information about yourself to your profile. PROFILE CAN BE PERSONLISED BY MEMBERS AND THEY CAN INCLUDE: • Biographical details • A description of the user • Details about user • Contact informations • Family details FRIEND, FOLLOW AND CONNECT • Different social networking communities have similar features that allow users to add someone to their social network. These can be known by many different names such as friend, follow and connect. STREAM, WALL AND TIMELINE • A user's stream, wall and timeline is the place where the posts from members friends appear. STATUS UPDATES AND POSTS • Social networks are powerful marketing tools because they contain a huge amount of information that people post about themselves. The owners of the social networking community can store these informations in a database and analyse it. They can then sell this information to advertisers. This is targeted marketing. GROUPS, LISTS AND CIRCLES