WORKSHOP ON

WRITTEN AND ORAL

COMMUNICATION
 Tim Cook's MIT
Commencement Address 2017

•Apple CEO Tim Cook delivered MIT’s 2017 commencement

speech to university ‘s Cambridge campus and focused on how
technology can better serve humanity

•He touched upon various aspects of his life including his

meeting with Pope Francis and Steve Jobs’ whose strong vision
inspired him to serve humanity
Communication Strategy

• Simple Three-Part
Story Structure
• Focusing on the
Audience
• Keeping it short
• Keeping Perspective
front of mind
 THE BEST PART
During his speech, Mr. Tim Cook talks about the most relatable dilemma that
the graduating students often feel at this stage of life-
"Where is all this going?", "What is the purpose?", "What is my purpose?".
The best part was that not only he talked about the most relatable thing, he
also tried to answer these dilemmas by sharing his own experiences.

CHOICE OF WORDS/HUMOR
  
ADAPTATION
  
VOICE QUALITY
 
THE PART WE DIDN’T LIKE 

1.
In the speech, Cook tried to market  Apple a lot by
aligning every situation with the ideology of
Apple. 
2.
Quoting Steve jobs and other leaders 

3.
Overall presentation was not very engaging