Strenghts Opportunities

• With more than 25% market share, Asian paints was a • Huge growth potential for paint industry.
market leader.
• Extensive product range. • Support by government.
• High quality products. • New markets because of expansion in
• Loyal customer base. several countries.
Weaknesses Threats

• Casual attitude of managers towards sales people. • Intensified competition.

• Lack of cohesiveness because of ever changing team-mix.
• Target for poaching.
• Lack of infrastructure in warehouses.
• Lack of initiatives by junior employees. • Migration of employees to service sector.
• Lack of trust of employees in evaluation process.