“Investor perception towards financial advisory

services”

Under the guidance of

Prof. Supriya Sehgal
Faculty, JK Business School, Gurgaon

:-Submitted by
Rishabh Kumar
JKBS/AICTE/2020/060
 Introduction
• People are looking for financial advisors to help them accomplish their financial
goals as investment alternatives increase.
• So its always preferable to have a financial advisor because of their their extensive
understanding of various investment possibilities.
• Different kinds of Financial advisors • Different kind of financial services

Independent financial advisor Insurance/Mutual funds

Portfolio Management
Bank advisory services
Wealth management
Internet source (Online consultancy and
media) Tax/Audit Consultancy
• Past studies on performance of financial services and customer satisfaction
shows,
• People seek financial advice from advisors, family members, friends, and
online news and magazines in order to solve a specific financial problem.
• Customers are disappointed with advising services, according to studies.
• Their concerns are
• advising process is slow and ineffective.
• The advice process are not adapted to the interests and expectations of the customers
• The customer's information preferences are not taken into account in advisory processes
• In this paper we are going to find out
• Investor perception towards Financial advisory firms
• Information seeking behaviour of investor
• Preferences, priorities, and awareness of financial services among investors
Statement of the Problem:-
“Financial advisory services are becoming increasingly popular these days. However,
little study has been done to establish how investors make investment decisions in
financial services. As a result, the focus of this study will be on the question of whether
investors rely on financial consulting services to make judgments.”

Significance of the study:-

• This research proposal will enable the further researchers to know the consumer
preferences regarding the advisory firms.
• This work will help the Financial advisory firm to know the consumer mindset
thoroughly.
• This work will benefit advisory firms in determining clients' preferences and
expectations for various investment options.
• They will be able to determine what elements influence an investor's decision to invest
in financial services.
 Review of Literature
https://1drv.ms/w/s!AuCX18OK8inXih70s_h6f2E7obfG
“Consumer responses to dissatisfaction with financial service providers: An exploration
of why some stay while others switch” This research adds to our knowledge of the 'loyalty'
reaction to dissatisfaction, particularly in the financial services industry. Switching costs,
connections, and perceptions of alternatives are all crucial variables in influencing the loyalty
response, according to the research. As the finding of the research , the loyalty response to
dissatisfaction has been largely overlooked, The majority of participants criticized their
adviser for failing to share relevant investing information.

“Understanding information seeking behaviour in financial advisory” The major focus of

this article is on consumer dissatisfaction with customized and personalized counsel, which is
a new challenge in today's advisory services. This article discusses the findings of a study on
human information processing behavior in order to develop a promising answer to satisfy
customers' expectations.
• “Self-service Technology and Online Financial Service Choice” Self-service
applications are built on transactional e-services such different software technologies
that provide access to financial services, which makes it difficult for the advising
company to stay in business. This article aims to answer the issue of what
characteristics should they give in order to meet the expectations of various customer
segments, such as customer preferences for self-service, mixed service, and
professional service segments for online financial services. Overall, customer
preferences for characteristics of online financial services vary by segment. According
to the findings, self-reliance is noted, and customers take on more responsibilities
they understand their involvement is important, and they tend to place less blame on
the service provider in the event of a service failure, and involving customer
participation will eventually improve service quality and customer satisfaction.

• “A Study on Investor’s Perception towards Equity/Tax Saving Mutual Funds”

This study discusses the most important factors that influence investor perceptions of
equity tax-saving mutual funds. For analysis in this descriptive study, researchers used
tools including Simple Percentage Analysis, the Chi-Square Test, and Rank
Correlation. The results indicate the mindset of a specific group of investors that
invest in mutual funds just to save taxes, earn a nice return, and have liquidity.
 Research Questions:-

• What are the various factors affecting Investor perception towards financial advisory
services?
• What is the consumer's opinion of his or her interaction with the financial advisor?
• Is it necessary to establish a customer-advisor relationship in order to have a better
understanding of the customer's risk perceptions and preferences?
• Do the attributes of the consumer and/or the adviser have an impact on financial advising
services?
Research Objectives:-

• Primary Objective
• To find the investors perception towards financial advisory services

• Secondary Objective
• To identify the elements influencing investors' decision-making in financial advisory
services
 Methodology

• Research Design

• Research design - Descriptive & Exploratory

• Data requirements - Primary data based
• Sampling procedure - Convenience sampling
• Sample size - More than 50 responses
• Data collection instrument - Structured questionnaire
 Managerial Implications:-

• This research will aid in understanding how users think about investing.
• This will help to determine the factors that influence consumers' perceptions of financial
advisers.
• This research will aid in determining the amount of user satisfaction with assistance.
• This research will aid in identifying the various age and gender groupings in terms of
investment planning.
• This study will also help to understand the decisions followed by investors.
 References
• “Self-service Technology and Online Financial Service Choice” by Xin Ding,
Rohit Verma and Zafar Iqbal.
• “Study on Investor’s Perception towards Equity/Tax Saving Mutual Funds” by
Bhuvaneswari1 C.
• “Investors’ awareness and perception about mutual funds” by Simran saini, Dr
Bimal Anjum and Ramandeep Saini.
• “Consumer responses to dissatisfaction with financial service providers” by
Tracy Panther and Jillian Dawes Farquhar.
• “How Financial Service Providers Can Better Engage Consumers in Banking
Deserts” by Linda Salisbury, Martin Mende and Maura L. Scott.
• “Understanding information seeking behavior in financial advisory” by
Nussbaumer, P; Slembek, I; Lueg, C; Mogicato, and R; Schwabe, G.
 a n k Yo u !
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