C A S E S T U D Y A N A L Y S I S O F L O U I S V.

GERSTNER- THE MAN WHO TURNED IBM AROUND

Made by Binu d Pandey

W H AT I S T U R N A R O U N D S T R AT E G I E S
 Implementation of a set of actions required to save an organization from business failure and return it.  Analyse the current position. -- Where are we now?  Analyse the current position. -- Where are we now?  ( for instance, transform IBM from a loss making company to a profit generating company)

S T R AT E G I E S U S E D B Y L O U I S V (POINT TO BE NOTED)
 Acquisition and merger  Turnaround  organizational change (oc)  Decentralized to centralized decision making

MAJOR MEASURES GERSTNER UNDERTOOK TO BRING IBM TO SUCCESS

 Customer orientation,  Reducing work force  Changing employee compensation structure  Decentralizing decision making  Developing e-business strategies  Focusing on problems at hand  Minimizing restrictions over employees

SWOT ANALYSIS
STRENGTH Self- belief Immediate problem solving Visionary Competent leadership Discipline OPPORTUNITIES Diversified strategies Betterment of own product WEAKNESSES Long term plan setting Impulsive decision maker

THREATS Risky decision marker Dotcom crash Recession Competitors