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SWOT Analysis: Anupama D Mba-Hcm ASM
SWOT Analysis: Anupama D Mba-Hcm ASM
Anupama D
MBA-HCM
ASM
What is SWOT analysis?
Strengths-
Strengths are the resources, skills, or other advantages a firm enjoys relative to
its competitors. These are responsible for giving the firm a competitive edge in
the market. A company may possess some or all of the following strengths:
• financial resources
• Skilled manpower
• Goodwill and image in the market for goods and services
• Top position in the market
• Disciplined and well mannered employees with high morale and positive
attitude.
• Access to the best distribution network
• Good customer service/relation
Weaknesses-
A weakness is a drawback that act as an impediment to success or growth. This
drawback could be in the terms of deficient skills, lack of resources and lack of
capability. Weakness prevent the firm from gaining competitive advantage.
Weakness could result from any or all of the following:
• Lack of facilities
• Loss of funds or finances
• Poor brand images
• Absences of good managers
• Ineffective management
• Poor marketing skills
Opportunities-