NIKE CASE STUDY:

Marketing Strategies

By Yash Mudliar
Sec H Roll no. 2101232
 SWOT ANALYSIS
STRENTGHS WEAKNESSES

• Large brand recognition • Unsafe working conditions of

• Eminent brand promoters manufacturing plants
• Low Manufacturing costs • Dependency on US market majorly
• Aiming for making eco friendly • Lack of diversification in sports
functioning of all processes

OPPORTUNITIES THREATS
• New emerging markets in other • Fake replicates lowering the brand
countries value
• Innovative technological • Increased market competition and
advancements patent disputes
• Direct consumer approach strategy • Trade tensions in between the
• Collate and running few plants under markets or countries
the company control
 Marketing Strategies:
 Acquiring few manufacturing plants and taking
total control over their quality and data protection.
 Increasing the market space and reaching out to

more customers with respect to countries and

sports.
 Making technological advancements in gears of

different sports related to big sports like soccer,

cricket, golf etc…