Strategic Management

at
Hewlett-Packard Company (HP) 

Avadh gajiapara
BBA – 5 Division – C
20BBA198
BM302.2: STRATEGIC MANAGEMENT (SM)
Indukaka Ipcowala Institute of Management  (IIIM)
Faculty of Management Studies (FMS)
Charotar University of Science and Technology (CHARUSAT)
Flow of Presentation
Introduction
Strategic Management – Concept
Vision, Mission and Objectives
SWOT Analysis of HP company
PEST Analysis of HP company
Learning Outcome
Conclusion
References
Introduction
• Strategy comes from Greek word “ Strategos “ which means a plan to
compete ( in army ) . In Hindi , it called “ Rananeeti “ . With enemy
Strategy means that a plan of action designed to achieve a long – term
overall goals. So , the Strategic management meant that making an action
plan to achieve the organisational goals effectively and efficiently .
• We can say that it a game plan of any organisation to compete with
competitors and stay for long time in market on top position .
• It is an integrated system , which focuses on all departments of an
organisation ( marketing , finance , production , R & D and so on .. ) to
achieve the organisational goals successfully.
Strategic Management – Concept
• Strategic management is the ongoing planning,
monitoring,analysis and assessment of all necessities an
organization needs to meet its goals and objectives. Changes
in business environments will require organizations to
constantly assess their Strategic for success.
Vision, Mission and Objectives
• Digital revolution
• To connect everyone & everything
• High quality at affortable price
• Betterment of computer sector
• To satisfy shareholder by generating profits
• To capture more market share
• Social connectivity and digital entertainment
SWOT Analysis of HP
1. Strength:-
• Strong presence in china
• Brand reputation
• Diversified product portfolio

2. Weaknesses:-
•  Poor competency in acquisitions
• 29% of income comes from personal systems division
• Poor presence in tablet market
3. Opportunities:-
• Expand services and enterprise solutions divisions
• Increasing demand of cloud based services
• Acquisition of more technology related patents

4. Threats:-
• Retaliation by incumbent firms in software services
• Slowing growth rate of the PC market
• Rapid technological change
PEST Analysis of HP company
1. Political Factor :-
• The political environment throughout the various nations and
globally has some deep effect on businesses of PC brands like
HP. For such companies which have their distribution systems
and supply chain located globally, the political environment in
various nations and its stability matters.

2. Economic Factors :-
• factors are always an important force affecting businesses
globally. In case of the big technology brands like HP that
operate in the international market, these factors grow even
important. 
3. Social factor :-
• The impact of the social factors is both direct and indirect for
businesses. The effect of the socio-cultural factors is a very
important factor due to which the companies have to
formulate separate marketing strategies for separate markets.

4. Technological factors :-
• HP is a technology company and nothing is possible for it
without technological innovation. Innovation also becomes
important because of the heavy competition. Innovation is a
key element in HP’s culture and whether HP or HPE focus is on
innovation to stay competitive.
Conclusion
• HP has a strong presence in the computer market and shows
no sign of bowing down to its competition any time soon. The
expansionary and the growth marketing strategy enabled HP
to gain such dominance.
• ?&.
Thank You