Western Philippines University

A Strong Partner for Sustainable Development

College of Business and Management

(Bachelor of Science in Hospitality Management)

CHERISH SKIN CARE

A Strategic Business Plan Presented
To the Faculty of the College of Hospitality Management
Table of
Contents
I. Executive Summary V. SWOT Analysis
A. Mission VI. Strategies
B. Vision A. Marketing
II. Goals B. Production/Operations
III. Objectives C. Finance/Accounting
A. Marketing D. Human Resources
B. Production/Operations E. Management Information
C. Finance/Accounting System
D. Human Resources VII. Action Plan
E. Management Information A. Production/Operations
System B. IT
IV. Organizational Chart & Job VIII. Contingency Plan
Description of Key Employees IX. Exhibits

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“Start your beauty with CHERISH
SKIN CARE, because your skin
deserves the best care”

Presented by:
Lhyn A. Mendoza.
Marissa G. Bumanlag
Mark Joseph H. Alvarez
CHAPTER I

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EXECUTIVE
SUMMARY
Cherish beauty care are located at Corong-corong, El
Nido, Palawan. This cosmetic will improve appearance,
and helps your skin stay in good condition. An effective
routine can help prevent acne, treat wrinkles, and improve
your skin looks.
Cherish beauty care provide fresh quality cosmetics to
our clients and enable them to improve their general skin
beauty. Cherish beauty care obtain maximum customer
satisfaction through continued quality production and
supply of products to our customers.

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VISION

Cherish skin beauty care aims to provide and supply

skincare products to our customers with affordable prices
so they can live and enjoy a healthy beautiful skin.

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MISSION

At Cherish beauty care we believe that success is the

primary goal of every business. To achieve this we offer
ultimate service, and customer satisfaction to empower
every woman, of every age to have a positive impact on
the society. To provide and established highly effective
products and making everyone feel comfortable.

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CHAPTER II

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GOALS
A. Marketing
To establish more branch in the market.
B. Production/Operations
To provide beautifying products effectively and boost confidence.
C. Finance/Accounting
To increase profit sales in operating.
D. Human Resources
To maximize the employment and customers relation.
E. Management Information System
To generate the information adaptability in promoting and
providing services and products.

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CHAPTER III

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OBJECTIVES
A. Marketing department
Objective 1: Established brand reputation.
Objectives 2: Creating social value.
B. Production /Operations
Objective 1: Highly recognized products in the market.
Objective 2: High added value beauty care products.
C. Finance/Accounting
Objective 1: Earned almost 50% of investment in the first year of operation.
D. Human resource
Objective 1: To be able to provide more employment.
Objective 2: Support and improve the quality of life of people.
E. Management Information System
Objective 1: Efficient and effective source of information in promoting products.

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CHAPTER IV

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ORGANIZATIONAL Sales Manager/ Sales
Representative
CHART
Product Manager Marketing officer

Owner/CEO

Financial staff

IT personnel

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Job
description of
key employee OWNER/CEO
Job description:
▫ Determine the overall vision of a business.
▫ Oversees the development of products sell to the consumers.
Duties and responsibilities:
▫ Manage the budget of the business in the beginning of the
operation.
▫ Ensure the operations runs smoothly.
▫ Manage the licensing requirements and dealing with all
distributor.
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Job
description of
key employee Product Manager

Job description:
▫ Product manager is the one who prioritize the product planning,
search and look for the customers need and want to provide and
create product fit for the environment.

Duties and responsibilities:

▫ Analyzing and manages market/ customer needs.
▫ Coordinates with the team to ensure all the members are
functioning well.

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Job
description of Sales Manager/Sales Representative
key employee
Job description:
▫ Determine the overall vision of a business.
▫ Oversees the development of products sell to the consumers.
Duties and responsibilities:
▫ Manage the budget of the business in the beginning of the
operation.
▫ Ensure the operations runs smoothly.
▫ Manage the licensing requirements and dealing with all
distributor.
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Job
description of Marketing Officer
key employee
Job description:
▫ Marketing officer help create and deliver marketing strategies and
campaigns for their company/business.
Duties and responsibilities:
▫ Plan, prepare and manage the publication and distribution of
publicity materials.
▫ Undertake market research and establish the best way to reach
target groups.
▫ Organise a calendar of marketing events, such as dinners,
promotions, exhibitions, product launches, workshops, open days
or fundraising activities.
▫ Coordinate with outside agencies, for example designers, to
produce marketing materials such as stationery and web pages.
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Job
description of
key employee Financial Staff
Job description:
▫ Execute the management of day to day financial transactions, and
accounting operations of the business.
Duties and responsibilities:
▫ Assist with budget preparation.
▫ Prepare monthly, quarterly, and annual financial reports.
▫ Keeping accurate records of daily financial transactions.
▫ Prepare balance sheet, process invoices, and records payable and
receivable accounts.

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Job
description of
key employee IT Personnel
Job description:
▫ Ensure that computer hardware and software, as well as networks
and servers work consistently and correctly.
Duties and responsibilities:
▫ Manage and maintain information securities to prevent
information loss and unauthorized access.
▫ Install and configures network such as peripheral devices like
printers and scanners.
▫ Ensures that employees work stations can successfully connect to
networks and access business critical data at all times.

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CHAPTER V

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SWOT
Analysis
STRENGTH WEAKNESS OPPORTUNITIES THREATS
 

Eco-friendly Low level of Growing and new New

packaging knowledge dealers are setting up entrants
materials. about which will increase the of the
Strong and well cosmetic market base. same
known brand business. Advertising to improve products.
name. Lack of raw brand recognition. Limited
Customer’s materials. Creating mobile app to supply of
loyalty. gain more customers. products.
Affordability of Competiti
the product. on with
Quality and other
effectiveness of beauty
products. brands.

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CHAPTER VI

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OBJECTIVES
A. Marketing
Strategy 1: Outdoor advertising.
Strategy 2: Promote our cosmetics with video
content.
Strategy 3: Build a website for our cosmetics.
Strategy 4: We will offer a 10% discount on
our products on the first month of our
operation.
B. Production/Operation
Strategy 1: High quality for corporate
customers.
Strategy 2: Clean environment.
Strategy 3: Specialized majorly in cosmetics
products.
Strategy 4: Increase production capacity.
C. Finance/Accounting
Strategy 1: Capital acquisition.
Strategy 2: Financial budget preperation.
Strategy 3: Business valuation.
D. Human Resource
Strategy 1: Training and development.
Strategy 2: Recruitment and selection.
Strategy 3: Appraisal of performance.
Strategy 4: Compensation.
E. Management Information System
Strategy 1: Strengthen customer and supplier
intimacy.
Strategy 2: Operational excellence.
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CHAPTER VII

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 ACTION PLAN
Marketing
PROPOSED ANNUAL BUDGET
G
OBJECTIVES STRATEGIES ACTION PLAN
OAL
ITEMS COST
To established Established brand Outdoor advertising. Create on line advertising Fliers Php8,000
more branch in reputation.   of the products and its    
the market.   Promote our cosmetics effect.    
Creating social value. with video content. Create online platform in   Php12, 000
  order for the customer to Website  
Build a website for our have an access.    
cosmetic business. Share customer success    
  stories.    
Offering a 10% discount Boosting Php20, 600
on our products in the first  
month of our operation.  
 

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 ACTION PLAN
Finance/ Accounting
PROPOSED ANNUAL BUDGET

GOAL OBJECTIVES STRATEGIES ACTION PLAN

ITEMS COST

To provide Highly recognized High quality for corporate Monitor progress with Packaging Php18, 000
beautifying products in the market. customers. consistent reports.    
products          
effectively and High added value beauty Clean environment. Ensure consistent and   Php24, 000
boost confidence. care products. Specialized majorly in good communication Raw materials  
cosmetics products. with the market/    
  customer.    
Increase production   Php12, 000
capacity.    
Machine  
   
 
 
 
 

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 ACTION PLAN
Human Resource

PROPOSED ANNUAL
BUDGET
GOAL OBJECTIVES STRATEGIES ACTION PLAN
ITEMS COST

To maximize the Be able to provide Training and development. Create on line training    
employment and more employment.   for those who want to Compensation Php350/
customers   Recruitment and selection. become part of our   employee
relation. Support and improve   succes.    
the quality of life of Appraisal of performance.      
people.   Implement employee of    
Compensation. month award program Bonus  
with bonus. Php500/
employee

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 ACTION PLAN
Management Information System

PROPOSED ANNUAL
BUDGET
GOA
OBJECTIVES STRATEGIES ACTION PLAN
L
ITEMS COST

To generate Efficient and effective Strengthen customer and Direct the system System Php10,000
the source of information in supplier intimacy. developer in order to developer
information promoting beauty care   ensure the charge
adaptability in products. Operational excellence. effectiveness of system
promoting   designed.
and providing Highlight the factors that
services and closely monitored the
products. successful functioning of the
business.

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CHAPTER VIII

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 CONTINGENCY PLAN
Production/ Operation

RISK PROBABILITY PREPERATION RESPONSE

Insufficient knowledge resulted
to multiple error.
 
Some external factors affect the
business such as political
factors and weather condition.
Medium Held informative training for
  operations/ production.
   
  Prepare another plan to avoid
Medium the output of the business at
risk.
Increase awareness and
provide incentives to those who
are willing .
 
Ensure and research the
possible happenings once
operation begin.

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 CONTINGENCY PLAN
IT
RISK PROBABILITY PREPERATION RESPONSE

Missing information from the
source because of the
outdated systems in
production.
 
Technical error like slowdown
of system, connectivity and
system crashes.
Medium Back up systems should be
  prepared in case it happen.
   
  Technical back up, digital
  back up(flash drive), and
Medium hand out must prepare.
Provide other copy of
information separate from
the other one.
Find a technician to
reboot the system
and/or buy one or
additional materials.

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CHAPTER IX

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EXHIBIT

Business Card

Fliers and Poster

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