The Triumph of

Testimonials
Which one was that?
Remind me again, Jilly.

Remember
Well… Ittheall5started
secrets?
With the Ione
when on being
wanted to
Hi, Will…
thankful?
become a master
networker…
AndIyou
So, did taught
what you
mesaid…
how to show my gratitude…
IAnd
sentthe
thepresents…
notes…
I’ve done all that and more,
but I still feel like I haven’t
reached my networking best.
What am I missing?

What you’re
missing is the king
of all thank you
notes…
 Gratitude

Why testimonials, you must

Testimonials!
Brand
Building
wonder…

Credibility
 To whomsoever it may concern

I am writing this letter as a persona reference for Mr. Will

Valo . I have known Will Valo for over ___ years and have
found him to be honest, reliable, hard working,
conscientious and courteous .
He’s a cool guy and has helped me a lot with support
Here’s a testimonial I’ve written,
through the yrs. He is a gem of a guy, and I would totally
recommend him to anybody looking for a friend in a
tell me what you think!
business partner .

I trust that the information provided will be of assistance

and will be happy to provide further information, if
required .

Best,
Jill Goodmile
 To whomsoever it may concern

I am writing this letter as a persona reference for Mr. Will

Valo . I have known Will Valo for over ___ years and have
found him to be honest, reliable, hard working,
conscientious and courteous .
He’s a cool guy and has helped me a lot with support
Um, that’s
through the yrs.aHe
great template,
is a gem of a guy, and IJilly. But it’s
would totally got a
recommend him couple of looking
to anybody discrepencies…
for a friend in a
business partner .

I trust that the information provided will be of assistance

and will be happy to provide further information, if
required .

Best,
Jill Goodmile
Will Valo,
Specific
Corporate Communications Manager and BNI Superstar,
P.L.L. Public
• Your Relations and
testimonial Communications.
needs to have a good mix of what the
role of your service provider has been in the past years,
Willand
Valoinbegan hisrecent
a more journeyproject
as our you
Public Relations
have workedgenius
on and
Corporate
togetherTrainer two years ago, and turned Oscorpe into a
wild success with his hard work and innovative ideas.
Short
Oscorpe’s latest project, the Green Lantern Design for
• Concise is beautiful. Keep it short, and to the point
autonomous flight needed funding, and Will worked as part of
our team to create a branding, production, and public relations
Sizzling earning us governmental and non-governmental
framework
funding
Allow me to deploy the 5 Ss
• Thereonneeds
a tighttoschedule.
be some really compelling details about
Willthehas
newestalso provided
venture histaken
we have continued expertise
on together. It’s nice in
communications and networking
to read good things to thefrom
about yourself team,
an and helped us
employer!
grow our interpersonal skills.
Stamped
I would provide a glowing recommendation for Will Valo to one
• A company seal makes the entire testimonial look
andelegant
all, as his work is truly outstanding in every aspect.
and professional

Signed
Best,
OSCORPE
Jill G add your signature toTechnological
• Finally, the mix!
Solutions

Jill Goodmile
 Long
• A lengthy testimonial with no true substance is not advisable.
• An ideal testimonial shouldn’t go over a single A4 sheet.

“Lame”
• A testimonial should be free of two things: clichés and
colloquialism!

Perfect!
But,
Lazily now
Written So,that to keep you have up thea
5testimonial,
Ss• Don’t
of useTestimonial what dowriting,
• Facts must always be right.
a template. you do one with
must eliminate it? the
• It’s not a chore, so don’t treat it like one.

Lacking a Point
5 Ls.
• If your testimonial doesn’t get a well-thought-out message
across, it’s failed!
• Make it personal, with real-life examples

Laconic
• While testimonials aren’t meant to be long, don’t shorten them
so much that they seem impersonal and unplanned.
Good question, Jilly! When I receive a
Itestimonial…
Share it on my..

Company’s Company’s Corporate

Website Social Media brochure

Newsletter: Wall of Fame

Publicity
Internal and and Personal
Campaign
Global Social Media
Does writing a testimonial
benefit me?
An average
Gosh, ofTestimonial
AndJilly! 2 testimonials
if you’re to aupmonth
looking writing your willsaying
is like
pointsgive you
the a
– the
A testimonial is the greatest compliment and the
huge
magic push in
testimonial
words the ma
your right
writing isdirection
taught
perfect!
you!
perfect note of thanks you can send to your network.
*Ahem* So… How do I get one?
Jill, here’s my magic mantra: JUST ASK!
I didn’t know that being grateful
could pay off! Speaking of
which, I’m off!
To start writing
testimonials! They
won’t write
themselves!

Oh, no not
again! Where
to this time??
 A parting thought…

It is not happy people who are THANKFUL,

it is THANKFUL people who are happy!