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Study On Consumer Behaviour Towards Amul: Presented By: Astha Jaiswal (IMS Ghaziabad)
Study On Consumer Behaviour Towards Amul: Presented By: Astha Jaiswal (IMS Ghaziabad)
AMUL
● Quality standard
● Product diversification
● Advertisements
Every day Amul co-operative union
collect more than 7 million litres of milk,
from 2.6 million producers and delivers
to more than 5 lakhs retail outlets
Amul – business model
Strength
High brand recall
Dwarka sector 7
Promotional schemes