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What Is ABM and Why Should You Care?
What Is ABM and Why Should You Care?
MQLs (HONEST!)
SRLs
(FINALLY)
Industry: Payments
Type of business: SaaS
Goal: sign up 4 major banks by end of 2021
BRAND A
Industry: Payments
Type of business: SaaS
Goal: sign up 4 major banks by end of 2021
Over Six Months
Location Location
Industry Industry
Job Title Members Skill/Interest
+ Key Account List
(remarketing)
Intrigued?
Here's what you need to get started...
Complete Sales and
Marketing Alignment
(easier said than done!)
Thorough understanding
of each account
(company)
Personalised, creative
content
Investment (Time and
money)
Trust (and patience!)
Should you try ABM?
Sound familiar?
The product your marketing is high value and the sales cycle is long
You’re constantly being told the leads are poor quality
It’s marketing vs sales, the “team” is non-existent
Side effects may include
LinkedIn: /emmakglover
Twitter: @em_victress and @victressdigital
Facebook: victressdigital
LinkedIn: victressdigital
Email: emma@victressdigital.co.uk
Preferred drink: G&T