Understanding stakeholders (stakeholder analysis)

Power or
Role (Related to Interest
Stakeholder Involvement Impact Influence Engagement
project) (H/M/L)
(H/M/L)

Communicate Regularly not

Director of Make High level decision
Project Sponsor Wants the project to succeed H M daily but ask questions and
Product serve as team resource
give updates

Knowledge of web design

Landscape
Project Team and plants and strong Invested in the project as Team Communicate with team
Designer/Web H H
Member relationship with OG Member member on daily
Designer
employees

Some highly interested others

Existing Client/ Office Green Can give feedback on the Communicate as needed to
less.so, resistance if plant pals M M
Employees Customer customer experience inform and get feedback
effects main product line

Little impact on project. And it

Not directly involved.keep
Office Green Secondary affect their investment if it
Financial Support M L updated on progress and
Investor Stakeholder affects office green
performance
performance

Office Green Office Green Answers questions about the Not directly involved but
Little impact on their role. L L
Receptionist Employee service after launch keep updated before launch
 Prioritizing stakeholders (power grid)
high
Keep satisfied (high priority) Manage closely (high effort)
Landscape
Drag each
Designer/Web
stakeholder’s box to the Clients & Designer
appropriate place on Employees
the power-interest grid
Director of
Power Product

med OG
Investors
Monitor (minimum effort) Show consideration

OG
Receptionist

low
low med high
Interest
EXAMPLE Prioritizing stakeholders (power grid)
high
Keep satisfied (high priority) Manage closely (high effort)
Pro tip: You can move
stakeholders higher or
lower (or more to the left
or right) within each box

Director of
Product
Power

Landscape
Designer/Web med
Designer
Monitor (minimum effort) Show consideration
Clients &
Employees

OG
Investors

OG
Receptionist
low
low med high
Interest
EXAMPLE Prioritizing stakeholders (power grid)
high
Keep satisfied (high priority) Manage closely (high effort)
Pro tip: You can move Director of
stakeholders higher or Product
lower (or more to the left
or right) within each box

Director of
Product
Power

Landscape
Designer/Web med
Designer
Monitor (minimum effort) Show consideration
Clients &
Employees

OG
Investors

OG
Receptionist
low
low med high
Interest
EXAMPLE Prioritizing stakeholders (power grid)
high
Keep satisfied (high priority) Manage closely (high effort)
Pro tip: You can move Director of
stakeholders higher or Product
lower (or more to the left
or right) within each box

Director of
Product Director of
Product
Power

Landscape
Designer/Web med
Designer
Monitor (minimum effort) Show consideration
Clients &
Employees

OG
Investors

OG
Receptionist
low
low med high
Interest