Current Scenario • Objective: To increase market share and become market leaders in Premium Biscuit segment • Launch of ‘Protomoomoo’ biscuit- a new • Premium Biscuit Segment valued at 6184 crores, of which 16.67% is XOMO product rich in protein made with casein Opportunities • This would fulfil needs of healthy snacks while • India is the largest producer, yet per capita consumption is only 2.1kg maintaining good flavors • 5130 crore market in hands of competitors to capture
Where to play The ultimate strategy
• Consumption increase due to • Increasing health awareness • Launch Protomoomoo in areas around gym, • Increasing per capita income hospitals,etc • New flavors • Partnership with OTT platforms to replace binging • Demand for ready to eat snacks on • Demand for more nutritious options fast food with healthier options Target: Age group 18-50, Physically Active, Sedentary • Key needs: people • healthier options that don’t compromise on taste Positioning: The ultimate snack brand that provides • low calorie ‘sweet biscuit’ to compete during festival seasons healthier options with no compromise on taste • Introduction of never before seen flavors