CREATIVITY IN ORGANISATION

BY
Nikhil Sharma
Pallav Tyagi
What is creativity in organization

• Organizational creativity is the

creation of a valuable, useful new
product, service, idea, procedure,
or process by individuals working
together in a complex social
system.
Why is creativity important in an
organization
• Creativity helps you see the big picture
• Creativity helps motivate you
• Creativity helps with problem-solving
• Creativity can make you more productive
• Creativity boosts your confidence
• Creativity helps clarify your thoughts and feelings
• Creativity lets you express yourself
•  Creativity brings people together
What are the key aspects of
organizational creativity
• Smart people who think differently.
• Passionate engagement.
• A creative atmosphere
The 5 stages of creative process
• 1. Prepare and perform research
• 2. Meditate on the problem
• 3. Disconnect from the problem
• 4. Let the idea emerge
• 5. Develop the idea and put it into practice
What are the benefits of creativity
• Creativity supports innovation and improves productivity 
• Creativity encourages problem solving
• Better team work and bonding
• Increased staff morale
• Creativity helps to find the success in failure
Qualities of creative people in
organization
• 1. Mix of introversion and extroversion
• 2. Willing to take risks
• 3. High levels of concentration
• 4. Innovative problem-solving
• 5. Challenge conformity
• 6. Independence
• 7. Comfort with ambiguity
• 8. Thoroughness and attention to detail
How can creativity be improved in
organization
• Hire the right people.
• Implement work flexible hours.
• Provide space for critical thinking.
• Act on good ideas.
• Reward creativity.