Strategic Departmental

Objectives
Marketing Research & promotion
1. 1. 1 Increase Revenue from existing clients
1.1.1.1 Selling more to existing profitable clients
1.1.1.2 Initiate loyalty program
1.1.2 Increase Revenue from New Clients
1.1.2.1 Introducing cold room service
1.1.2.2 Expand Records Management service
1.1.2.3 Expand the domestic market
1.1.2.4 Expand the International move by securing
more by our Sales team
1.1.2.5 Initiate referral program
Detail Action plan
keep a close relationship with existing profitable clients;
work on competitive analysis twice a year ;
Create loyality customer list
Promot our loyalty program;
coordinate loyality awrde program
 
Conduct a research for the demand in the market and after evaluating the results we
will go
for introduction of the service
Find international NGOs,schools,our actual partners 10+ years in the business and
reach them out for the presentation of the service and try to follow up & secure the
opportunity
Find international NGOs,schools,our actual partners 10+ years in the business and
reach them out for the presentation of the service and try to follow up & secure the
opportunity
Find international NGOs,schools,our actual partners 10+ years in the business and
reach them out for the presentation of the service and try to follow up & secure the
opportunity
Promote our referral program;
coordinate and control rewarding program for both referral and refdfer
1.1.3 Increase Revenue per Customer  

1.1.3.1 Introducing seasonal pricing conduct competitive research and suggest seasonal pricing
strategy promote our seasonal pricing using social media
1.1.3.2 Launch Sales Drive n/a

1.1.3.3 negotiate for a better rate with

liners n/a

1.1.3.4 Minimizing customers

complaints n/a
2.1.2 Decrease fixed Cost
2.1.2.1 Introducing video / phone
survey ( time of the Sales team and
fuel )
2.1.2.2 Increase the usage of Social brand awarness,
Media instead of paid advertisement acquiring leads & customers & increase engagement
2.1.2.3 Ensure good handling of
CLAIMS by improving Sales process  
2.1.2.4 Reduce the usage of
stationery items
2.1.2.5 Use of automation
 
n/a
creating social media campaign: to sell our sevice, to create
reduce usage by thinking before print, take paperless note in
my PC,
reuse papers & use my computer for storage file.
we can use it to increase each customer's average order
value, to establishing a brand as an authority,
audit our competitor's website/service and evaluate our own
website/service
as one of my key goal to accomplish is increase revenue
through digitalization,
I'll make an effort to expand the market with digital marketing
and automation