An Analysis of Harpers Bazaar Fashion Magazine

This is a three step analysis of the cover, double page spread and
content page of harper’s bazaar magazine. This is the magazine
that I referred to most and will take inspiration from for my own
media product. I believe it targets the same audience of female
young adults and adults that I want my magazine to target.
Cover page
Model analysis

After scrutinizing the cover it can be determined that the model’s look is distinctly prominent and eye catching. Her
attire is dark and sultry which gives off a rather mysterious aura. The makeup look that she has is minimalist yet
striking further enhancing her features while her body and facial expression gives her an air of boldness and power.
The model here does not depict the stereotypical idea of women and instead represents confidence and high
fashion. This is appealing to the audience and therefore attracts more readers.

Fonts and text

The font used in this covers gives it a very sophisticated look with the name of the magazine on the very top with
bold letters. The text is not taking up a lot of space and does not disclose much. The pink colour of the text has a
very girly vibe which would attract females. The text expresses women power and that fashion has no age targeting
it to a wider range of audience.

Over all scheme and design

The gray background complements the text and the model’s look. The scheme is dark and elegant making the
reader curious to gain the knowledge of what is inside. The dark theme gives the magazine a polished and refined
appearance.
Content page
Model analysis

The models on this page intricately illustrate a very unique and original demeanour. One of them has a black
costume on while the others are clothed in vivid and brightly coloured garments giving them an old school look.
The expressions of the models are uplifting and lively, perking up the audience. These models give the content page
a feminine atmosphere which proves to be suitable for the audience the magazine is targetting.

Font and text

The font used is simple yet graceful with the name of the magazine written as caption on the top. Almost half the
page has text on it explaining what is inside the magazine making the viewers eager to read this. The text is plain
black. There are health tips and other fashion tips along with gossip on renowned and well known actors and
actresses for the targeted audience to enjoy.

Over all scheme and design

The colour theme of this is an interesting blend of white, black and red which gives it an appeasing aesthetic. It
entices the spectators and gets them burning with curiosity. This page has pictures that go with the whole contrast
and gives the magazine an artistically beautiful and classic mood.
Double Page Spread
Model analysis

The model here exhibits an ambience of professionalism. Her outfit is very slick and business like yet fashionable
and feminine. Her shirt is black with pastel pants and suit jacket; this is matched with bold bright red shoes
elevating the clothes to the next level. The model has a mix of modern and old time clothing making audience of all
ages relate to it and appealing them. Her pose is also very confident and daring empowering the female audience.

Font and text

There is no text as the audience is usually more pleased with visuals. It just has the model on it and the fact that a
picture speaks a thousand words can be determined by this spread.

Overall scheme and design

The theme is very light and pastel contrasting with the model’s outfit. This gives the effect of gracefulness and
makes the magazine trendy. The theme is very eye catching and it interests the audience as the colour scheme is
very different. There are no sharp or bright colours in the background but instead soft ones giving it a girly look
which is suitable for young adult females.