CHAPTER OUTLINE

1. types of communication

1. Verbal communication

2. Non-verbal communication

2.1 Forms of communication

3. Interpersonal communication

4. Intrapersonal Communication

5. Small Group communication

2.2.4One-to-group communication

2.2.5Mass communication
TYPES OF COMMUNICATION
Verbal
Communication
•1.Oral 2. Written

•Non Verbal Communication

1. kinesics (Body language)
2. Haptics (Touch )
3. Proxemics (Space distancing)
4. Chronemics
5. Sign language
6. para language
1. Communication

2. Verbal Communication

Oral Communication
Written Communication

3. Non-Verbal Communication
 Chapter: 2
Types of
communication

Presented by: Kamelia Gulam

“COMMUNICATION” IS DERIVED FROM
THE LATIN WORD “COMMUNICARE”
WHICH MEANS “TO SHARE”.

Communication is the process of transmitting

information from one person to another. It is the
act of sharing of ideas, facts, opinions, thoughts,
messages or emotions to other people, in and out
of the organisation, 
ORAL COMMUNICATION
 In oral communication, Spoken words
are used.

 It includes face-to-face conversations,

speech, telephonic conversation,
video, radio, television, voice over the
internet.

 Communication is influenced by volume,

speed and clarity of speaking.
 ORAL COMMUNICATION
•Disadvantages
Advantages
Quickness
 Unfit for lengthy
in exchange of
message.
Ideas.
 Quick feedback
 Unfit for policy matters.
 Flexibility.  Lack of written proof..
 Personal touch  Lack of clarity.
 Removal of  Misuse of time.
misunderstanding  Presence of both
the parties is
necessary.
WRITTEN COMMUNICATION

 In written communication, written signs or

symbols are used to communicate.

 In written communication messages can be

transmitted via email, letter, report, memo
etc.

 In written communication, is influenced by the

vocabulary & grammar used, writing style,
precision, and clarity of the language used.
WRITTEN COMMUNICATION
•ADVANTAGES DISADVANTAGES
 Suitable for lengthy  Unfit for uneducated
• messages persons
 Written proof  Lack of secrecy
 Clear message  No quick feedback.
 Less expensive method
 Presence of both the
parties is not necessary
 True and effective
Advantages of Non-verbal
communication:
 1. Easy presentation: Information can be easily presented in
non-verbal communication through using visual, audio-visual,
and silent means of non-verbal communication.

 2. Substituting: Non-verbal message may substitute for the

verbal message especially if it is blocked by noise, interruption,
long distance, etc. for example; gestures-finger to lips to indicate
the need for quite, facial expressions- a nod instead of a yes.

 3. Helpful for illiterate people: This type of communication

uses gestures, facial expressions, eye contact, proximity,
touching, etc., and without using any spoken or written word. So,
it is very much helpful for illiterate people.
4. Helpful for specially-abled people: Non-verbal cues of
communication greatly help physically challenged people,
especially deaf people. Deaf people exchange messages
through the movements of hands, fingers, eyeballs etc.

5. Attractive presentation: Non-verbal communication is

based on visual, pictures, graph, sign etc. that can be seen
very much attractive.

6. Quick expression of message: Non-verbal cues of

communication like sign and symbol can also communicate
some messages very quickly than written or oral messages.

7. Reducing wastage of time: The message of non-verbal

communication reached the receiver very fast. For this
reason, it reduces the wastage of valuable time of the
communicator
Disadvantages of Non-Verbal
Communication:

1. Vague and imprecise: Non-verbal communication

is quite vague and imprecise. Since in this
communication, there is no use of words or language
which expresses clear meaning to the receiver.

2. Long conversations are not possible: In non-

verbal
communication, long conversation, and necessary
explanations are not possible. No party can discuss
the particular issues of the messages.
 3. Difficult to understand: Difficult to understand and
requires a lot of repetitions in nonverbal communication.
Since it uses gestures, facial expressions eye contact,
touch etc. for communicating with others which may not be
understandable for the simple and foolish people.

 4. Costly: In some cases, non-verbal communication

involves huge cost. For example, neon sign, PowerPoint
presentations, cinemas etc are very much costly compared
to others form of communication.

 5. Distortion of information: Since it uses gestures, facial

expressions, eye contact, touch, sign, sound,
paralanguage etc. for communicating with others, there is a
great possibility in distortion of information in non-verbal
communication.
Share
 TYPES OF NON-VERBAL
COMMUNICATION

Non Verbal Communication

1. kinesics (Body language)

2. Haptics (Touch )

3. Proxemics (Space distancing)

4. Chronemics

5. Sign language

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6. para language
1/BODY LANGUAGE
⚫ Facial expression
⚫ Eye contact/ gaze
⚫ Gestures
⚫ Postures
⚫ Personal appearance
 Para language
Attributes of speaking which include the pitch, the tone,

the volume, tempo, rhythm, articulation, resonance, nasality and

even the accent of the speaker collectively known as paralanguage,

we can understand mood and the situation by paralanguage

expressions

23
FORMS OF COMMUNICATION
1. Interpersonal communication

2. Intrapersonal Communication

3. Small Group communication

4. One-to-group communication

5. Mass communication
ONE-TO-GROUP
COMMUNICATION
 involves a speaker who seeks to inform, or motivate
an audience.

⚫ Example is a teacher and a class of students.

SMALL GROUP COMMUNICATION
 is communication within formal or informal groups or
teams. It is group interaction that results in decision
making, problem solving and discussion within an
organization.
⚫ Examples would be a group planning a surprise
birthday party for someone. A team
working together on a project.
INTRAPERSONAL COMMUNICATION
 is communication that occurs in your own mind. It is
the basis of your feelings, and beliefs.

⚫ Examples are when you make any kind of decision

– what to eat or wear. When you
think about something – what you want to do on
the weekend or when you think about another
person.
• Examples are when you are talking to your friends. A
teacher and student discussing an assignment.
THANK
YOU