CUSTOMER

PERCEPTION
TOWARDS
INTERNET
MARKETING

PRESENTER NAME-
PREETI SINGH
P R A G AT I G U P TA
P U S PA N J A L I S A H U
S A H I N A K H TA R K A D E R I
OVERVIEW
• ABSTRACT

• INTRODUCTION

• SCOPE OF THE STUDY

• FINDINGS

• CONCLUSION
ABSTRACT
The growing use of Internet
in India provides varied
opportunities for online
shopping from both
customer and seller
perspective.
“E-BUSINESS WILL
BECOME THE
VIRTUAL MARKET
PLACE IN 20
YEARS.’’
- TALAL – ABU - GHAZALEH
KEY TERMS
• Marketing research is the function that links the consumer, customer, and public to the marketer
through information—information used to identify and define marketing opportunities and
problems; generate, refine, and evaluate marketing actions; monitor marketing performance; and
improve understanding of marketing as a process.
• E-commerce is powered by the internet, where customers can access an online store to browse
through, and place orders for products or services via their own devices.
• Customer Perception is, “A marketing concept that encompasses a customer‟s impression,
awareness and or consciousness about a company or its offerings.
 INTRODUCTION
Internet has changed the traditional way of customers
shopping and buying goods and services. With a rapid pace
it evolved into a phenomenon which is globally accepted.
There has been a rapid rise in the number of internet users since
last few years. Thus Internet is the lucrative place to promote the
business.
SCOPE
The scope of the study aims to examine the
buying behavior and degree of satisfaction
and perception of consumers on online
shopping.
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CUSTOMER
SATISFACTION
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WHY WE NEED TO
UNDERSTAND THIS TOPIC ?
• To know the consumers perception towards online
shopping.
• To know the type of products purchased by consumers
through online shopping.
• To know the stimuli which contributes for buying
behavior of consumers.
• To find out the various issues , if any , faced by the
consumers in online shopping.
• According to survey internet uses are vast after 2016 in
India.
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• India has a wide network for online marketing

• Consumers are not only searching for products
online marketing.
• The two main factors of online shopping are – a)
Time and b) quality,
• Selling on internet has a large potential due to the
very large target population.
 FINDINGS
• Among the other perceptions of the customer one of the
most important factor they think and agree with is the
new marketing concept which reduces their time and
energy. Online marketing has also emerged with the
broader access to internet and user friendly interface
through the mobile applications which are easily
accessible through smart phones.
CONCLUSION
• While online shopping customers generally have trust
issues which include the fear of losing money and
expecting a product of substandard quality. In order to
deal with the money and trust concerns of the customers,
several regulations have been implemented to satisfy
customers ‘needs which help in building trust of the
customers on the online marketing.
This Photo by Unknown Author is licensed under CC BY-SA-NC