1

Marketing and
Communication Strategy 
S h i n e o n Z o o m b y Te a m D 5
 Team – D5 2

Abhishek Mehrotra Ishan Atul Priyanshu Agarwal

Chitransh Jain Saksham Madan

 Product 3

Shine on Zoom

80%
of communication currently is
online on Zoom or other platforms

01 Shine on Zoom provides a toolkit to sharpen communication

in e s
0 2 and online presence.

The Sh
re at e 0 3 The book takes you on a journey through 80 “Shines” and
10 case spotlights.
C ate
ti v
ap te
C h a Authored by award-winning Communication Professor and
t ec
is - national TV Anchor Mihir Mankad.
ph
So
Supplemented by testimonials from accomplished leaders,
educators and students.
 Objectives 4

Successful
Enhance the art of Make it a best Rank within the
Launch of the
impactful online seller!! top 20 on Good
book
communication Reads
 Target Audience 5

01 02 03 04

Educational Institutes Enterprises & Businesses Working Professionals          Students

 Marketing Channels 6

Email Content
Book
Marketing Marketing
Stores Social
Media
Marketing
Online
Retail
 Marketing Frequency 7

1 10 4
Book Stores Online Retail Email Marketing
Discount once a month 10 times a month 4 newsletters a month

15 2
Social Media Marketing Content Marketing
Posts/Ads every alternate day 2 blogs a month
 Marketing Campaign 8

Instagram Live Workshops

Weekly Instagram live with business leaders Conducting workshops in Educational
for effective online communication guidance. institutes for preparing our future leaders for a
better tomorrow

Book Fair Book Reading Events

Marketing the book through interactive and To provide insights on the use case of the
innovative stalls in book fairs for hands-on book
experience on learnings from the book
 Thank you! 9

Our goal was to make the book successful to help

people across the world master the art of impactful
online communication which is the aim of the book

We had a great time in making this marketing plan &

have learnt valuable lessons throughout the course

Thank you for watching this video!